SMU MBA Class of ‘14
HOW CAN WE MAKE THE RUSH HOUR COMMUTE
A MORE ENJOYABLE ONE?
design thinking for innovation
getting started
App uses wireless technologies to determine your spatial location in relation to other users Write your status & attach photos if desired Only your status & any attached photos are publically viewable
3 CHECK IN
& GO
getting started
4 HIS
DASHBOARD
Swipe left / right to filter text statuses by proximity to you Scroll down to view all posted statuses by others Sign out of app at anytime to delist yourself
getting started
5 HIS
OPTIONS
Swipe to left from context button to access actions for each status: You can Up-rank this status
to push it up the lists of other users around you
You can Sneak Peak at one of the users’ uploaded photos for a lmited exposure time
You can Xien the user!
getting started
7 SNAP CHAT
ROULETTE
Scroll down to view a list of user attributes – only information that is
tagged for public access is visible
Live chat with the user & scroll through a threaded chat history
No user or chat history information
is saved; start with a clean slate every time the app is re-launched
getting started
8 XIEN
WITH A GIFT
Search for gifts of any kind by participating merchants Send a gift as a collectable which goes into My Stash; collect rare or limited edition items Send a gift as a redeemable
All
would
definitely
try
the app
value proposition
Prototype demonstrated to 20 regular train commuters
WHAT CONSUMERS
GET WHAT CONSUMERS
GIVE UP
value proposition
New ways to discover new people & make friends
Anonymity & privacy
Collectables
Gift giving & exchange
Something to look forward
to during the rush hour commute
financials
BUSINESS MODEL
Regular items
Rare items
Collectibles Redeemables
Revenue from Rare items Revenue from advertising to unlock Rare items Revenue from Redeemables
WORST CASE BASE CASE IDEAL CASE
RARE ITEMS 32,448 97,344 243,360
ADVERTISERS 304,200 608,400 2,028,000
REDEEMABLES 15,210 60,840 97,344
351,858 766,584 2,368,704
ANNUALISED GROSS PROFIT PROJECTIONS (SGD)