May 4
2011
Ubiquitous Cloud Connectivity Even when you’re not connected
Jerome Nadel EVP User Experience
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Data, data, data…
• Growth in data traffic – mobile data traffic grew 2.6-fold in 2010 (tripling for 3rd year in a row) – 2010 mobile data (237 petabytes per month) was 3X of global internet in 2000 (75
petabytes per month)
• Smartphones, tablets, and laptops are data hungry – smartphone usage doubled in 2010 – 13% of global handsets, 78% of mobile handset traffic (3.3 MB/month)
– 3 million connected tablets in 2010 (405 MB/month) – 94 million connected laptops in 2010 (1.7 GB/month)
• Video is the big consumer of data – 50 percent of mobile traffic for the first time in 2011
• Connection speeds improve – Mobile network connection speeds doubled in 2010 – Download at 101 kbps in 2009 to 215 kbps in 2010
• Data usage is democratized – top 1% of mobile data subscribers generate over 20% of mobile data (30% year prior)
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High-end devices can multiply traffic
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Laptops and smartphones lead traffic growth
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$500 billion in global revenue for mobile carriers in 2015
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the device is the service
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Social network Digital content Brands
Aggregation & CRM server Device, newsletter & shopping registration
eCom account registration Social network & news feeds aggregation
CRM and statistics OTA updates and mgt
mCommerce backend Clients’ mStore White-label 3rd party partners 3rd party branded
mShop / mServices aggregation eShopping Games & apps, eBooks, Audio book, MP3, Ticketing, Concierge, VOD (movies, TV shows)
Out-of-box registration Connection to social networks
Registration to retailer brand Customizable catalog of feeds
STREAM POST MEDIA SHOP
Media publishers Consumer electronics Book stores Banks eRetailers MNOs
Surface UX
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Open Android Surface Apps
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Aggregating and surfacing…
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Surface Apps – surfacing the cloud…
Return to Surface with device back
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Surface Apps – surfacing the cloud…
Return to Surface with device back
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Out-of-box registration • Device registration • Fnac Newsletters
Preloaded feeds • Selection of 60+ Fnac feeds (relevant with device) • Customization of MobiWire’s existing catalog of feeds per categories/languages
• News • People • Sport • …
SHOP
STREAM/POST SERVER
Device account admin. Connectors to social network platforms Content feeds catalog (news, video…) OTA updates and usage statistics…
STREAM
MOBILE WEB STORES
Fnac eBook store / backend Fnac.com store / backend Fnac Ticketing backend / backend Fnac MP3 store / backend - …
Fnac Online Shops EXISTING
• fnac.com (WAP) • Games on Gallery • fnac.com • ebook Store • MP3 store • VOD
Complementary Online Shops?
• Fnac or MobiWire partners Evolves with Fnac mCommerce strategy
MUSIC
Tick & Live
MP3 store
eBook
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Books
Library S
tore
Library 3G
Currently reading: Winnie the Pooh (20/300)
My Collection (10 of 120)
Recommended for you
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Wifi
Wifi Offload
Synch w/Wifi
Stack through Wifi
Auto synch and stack
LTE/4g
WiFi Complementary Tablets & smartphones Megaspots 1000s of connections
WiFi offload smart coverage smart integration physical location use cases IP debate Synch w/WiFi selected files terminal & cloud push requires device memory
Stack through WiFi navigate pre-downloaded content synch/download packets web server embedded in handset content management required
Auto synch and stack smart synching timed download on WiFi user configurable requires user intervention
LTE/4G long term evolution improved bandwidth time to implement WiFi and offload are required
Technology and architecture
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Designing for a connected experience
• Focus on service design o Whole system – from device to cloud o Think data and application architecture o User centered, use case based design o Keep the client rich