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    http://www.idc.com/getdoc.jsp?containerId=prUS23028711
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    http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/The_Power_of_Like_How_Brands_Reach_and_Influence_Fans_Through_Social_Media_Marketinghttp://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/The_Power_of_Like_How_Brands_Reach_and_Influence_Fans_Through_Social_Media_Marketinghttp://sproutsocial.com/insights/2011/12/facebook-insights-definitions/http://www.mediabistro.com/alltwitter/what-are-the-best-social-media-monitoring-tools-infographic_b7831
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