Merrill Lynch
Group Employee Services 2000National Client Conference
Scottsdale Princess04.11.00
“It means nothing less than the total
reinvention of this company.”
Jacques’ New New Ford
Ford + MSN CarPointFord + Yahoo!Ford + Oracle
Ford + HP/MCIWorldcomEtc.Etc.
Brand Inside
Brand Org!
And Now the Equivalent …
White Collar Revolution!
The Pincer 5
“Destructive” entrepreneurs/ Global Competition
“White Collar Robots”
THE INTERNET! [E.g.: GM + Ford + DaimlerChrysler]
Global Outsourcing [E.g.: India, Mexico]
Speed!!
PSF 1.0
Professional Service Firm Conversion Kit /
Release 1.0
Why are there no books on how to create
a “Cool, Rocking, WOW-producing
Finance Department”?
PSF 1.0
Department Head
to …
Managing Partner, HR [IS, etc.] Inc.
C.I.O. to
C.E.F.R.N.S.*
*Chief Evangelist For
Really Neat Stuff
Women and new-economy
management …
Net Result …
Say goodbye to “command and control.”
Say goodbye to hierarchy.
Say goodbye to “knowing one’s place.”
Women’s “Stuff” = Ideal new Economy Match
Improv skillsRelationship-centric
Less “rank consciousness”Self-determinedTrust sensitive
IntuitiveNatural “empowerment freaks” [less
threatened by strong people]Intrinsic [motivation] > Extrinsic
[ … and women are Market Opportunity #1]
Brand Inside
Brand Work!
“Reward excellent failures. Punish
mediocre successes.”
Phil Daniels, Sydney exec
But Does It Matter ????
“On time, on budget … who cares?”
anon. seminar participant (4/99)
“You really got to me. So many of our information technology projects take on a life of their own, and I know they’ll never end up as more than ‘mediocre successes.’ ”
CEO, F100 financial services company (10-98)
“Every project we take on starts with a question:
How can we do what’s never been done
before?”Stuart Hornery, CEO, Lend Lease
Measures
–WOW!–Beauty!–Raving Fans!–Impact!
Implementation Secret No. 1: Go horizontal: Find a (one!) “line” ally in “the Boonies”
Secret No. 2: “Powerless” allies are Cool!
Secret No. 3: Passion Rules!Secret No. 4: Become a Prototyping
Maniac! Secret No. 5: Embrace Politics /
“Community Organizing”!
Epitaph from Hell …
Joe T. Jones
1942 - 2000
HE WOULDA DONE SOME
REALLY COOL STUFF
BUT …
HIS BOSS WOULDN’T LET HIM!
Characteristics of the “Also Rans”
“minimize risk” “respect the chain of command” “support the boss” “make budget”
Source: Fortune on “most admired global corporations” (10/26/98)
Brand Inside
Brand You!
DISTINCT … OR EXTINCT!
“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.”
Michael Goldhaber, Wired
Personal “Brand Equity” Evaluation– I am known for [2 to 3 things]; next year at this time I’ll
also be known for [1 more thing].– My current Project is challenging me …– New things I’ve learned in the last 90 days include …– My public “recognition program”
consists of …– Additions to my Rolodex in the last 90 days include …
–My resume is discernibly different from last year’s at this time …
“You are the storyteller of your own life, and you can create your own
legend or not.”
Isabel Allende
Ike’s World Book Page
And Yours?
Icon Woman …
–Totally turned on by her work!–“It” matters / a WOW Project!–“It” is … COOL!–“It” is … BEAUTIFUL!–She is … in your face!–She is an … adventurer!–She is … CEO of her own life!
Icon Woman …
- She is … at least … a little funky!–Her curiosity is … insatiable!–She thinks screwups are …
as normal as breathing!–She hangs out with some …
seriously rad Dudes!–She is not God. She is not Bionic
Woman. She is … determined to make a damned difference!
“Well-behaved women rarely make history.”
Anita Borg, Institute for Women and Technology
Icon Woman Meets the Web …– submits resume on the Web– recruited on the Web– hired on the Web– trained on the Web– creates and conducts projects with
virtual teams on the Web– manages project and client
follow-up on the Web– manages career/reputation-building
on the Web
“Firms will not ‘manage the careers’ of their employees. They
will provide opportunities to enable the employee to develop
identity and adaptability and
thus be in charge of his or her own career.”
Tim Hall et al., “The New Protean Career Contract”
H.R. to H.E.D. ???
HumanEnablement Department
Seminar Y2K/Brand Inside
Message: Distinct … or
Extinct!
Brand Inside
Brand Talent!
“People are born with talent and everywhere it is in chains. Talent is 21st century wealth.” Tony Blair, architect of “Cool Britannia”
Issue Y2K
The Great War for Talent!
There is no “talent shortage” …
if …
you are a GPTW *
*Great Place To Work
Today … for me … is a … PEAK
EXPERIENCE!
Why …
Who Are You …
Not: “Benefits Managers” (Whatever)
Are: FRONT-LINE PLAYERS IN …
THE GREAT WAR FOR TALENT!
Alan Kay on PARC’s Bob Taylor
“He was a connoisseur of
talent.”
A Connoisseur of Talent …
–Spends time on Talent!
–Becomes a student of Talent!
–Uses Plain English! (If you want “sunny” … ask for “sunny”!)
–Recruits from oddball places! / Recruits Oddballs!
“Our business needs a massive transfusion of talent. And talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.” David Ogilvy
Axiom: Never hire anyone without an aberration in their
background. (Find the One Ton Cookie Man!)
A Connoisseur of Talent …
–Recruits M.I. (Gardner: Logical-mathematical, linguistic, artistic, musical, bodily-kinesthetic, intrapersonal-self, interpersonal-others)
–Recruits arts!–Becomes de facto C.D.O. (Chief Diversity
Officer)–Turns the pay scale upside down! / Pays
Talent!
“Where do good new ideas come from? ...
That’s simple! From differences. Creativity comes from unlikely juxtapositions. The best way to
maximize differences is to mix ages, cultures and disciplines.”
Nicholas Negroponte
The NAESP …
Attributes of Those Who “Made” the 10th Grade History Book
–Committed!–Determined to make a difference!–Focused!–Passionate! –Irrational about their life’s project!–Ahead of their time / Paradigm
busters!–Impatient! / Action Obsessed
Attributes of Those Who “Made” the 10th Grade
History Book –Made lots of people mad!
–Flouted the chain of command!
–Creative / Quirky / Peculiar! / Rebels! / Irreverent!
–Masters of improv / Thrive on chaos / Exploit chaos!
Attributes of Those Who “Made” the 10th Grade History Book
–Forgiveness > Permission
–Bone honest!
–Flawed as the dickens!
– “In touch” with their followers’ aspirations
–Damn good at what they do!
Just Say “No” to “Grout”!
Participant: “Don’t you need ‘grout’ between the tiles?”
TP: “No!” [med staff, NFL Special Teams,waiters,
PFCs, cymbals player, bit parts, waiters]
TP’s Ideal Job:
Head of Housekeeping!
Talent War Y2K!
–All out!/ Time consuming!
–Never ending!/ Unwinnable!
–Expensive!
–Cool!/ WOW!/ Fun!/ Creative!
–Strategic!/ (THE) Core competence!
Talent = Brand
Brand Outside=
Brand Inside
“Consumers don’t simply buy products, they buy attitudes as well. When confronted with proliferation and
diversity, choices become increasingly informed by belief. [Consumers] want to
know who is behind the products that they buy. They want to know the
company. They want to know what you think.”
Jesper Kunde, Corporate Religion
T.T.D. #1
Construct a formal “Great War for Talent
Strategy” for your unit!
Brand Outside: The Marketplace Revolution
Confronting the “Sameness
Malady”!
“The ‘surplus society’ has a surplus of similar companies, employing similar
people, with similar educational backgrounds, working in similar jobs,
coming up with similar ideas, producing similar things, with similar
prices and similar quality.”
Kjell Nordstrom and Jonas Ridderstrale, Funky Business
“Wealth in this new regime flows directly from innovation, not
optimization. That is, wealth is not gained by perfecting the known,
but by imperfectly seizing the unknown.”
Kevin Kelly, New Rules for the New Economy
Dell’s Web sales … daily ?
$35,000,000.
Anne Busquet/ American Express
Not: “Age of the Internet”
Is: “Age of Customer Control”
“Where does the Internet rank in priority?
It’s No. 1, 2, 3, and 4.” Jack Welch
Women … 49% of Web users; 6 of 10 new users; 83% of wired women are primary decision makers for family healthcare,
finances, education.
Source: Business Week (11-99)
$3.3T + $1.5T = $4.8T9M/27.5M/$3.6T
OPPORTUNITY
NO. 1!
Not!!
“Year of the Woman”
Enterprise Reinvention!
RecruitingHiring/Rewarding/ Promoting
Structure Processes
MeasurementStrategyCulture Vision
Leadership
THE BRAND ITSELF!
Wanna see my “dirty
pics” collection?
27 March 2000: email to TP from Shelley Rae Norbeck
“I make 1/3rd more money than my husband does. I have as much financial
‘pull’ in the relationship as he does. I’d say this is also true of most of my women
friends. Someone should wake up, smell the coffee and kiss our asses long enough
to sell us something! We have money to
spend and nobody wants it!”
e-Response [esponce?] to ACE Presentation [04.07.00] …
“… contract home builders! When is this industry going to wake up and realize that women not only
decide which house to buy, but also buy and pay for the
house ourselves?”B.Bosch/Toronto
Brand Outside
BRAND POWER!
“Corporate Religion is a completely new way of thinking about companies. Today, the product is still the main communication
highway in the company. When companies make the shift to selling solutions, brands and attitudes … communicating the company’s
attitudes and values becomes the decisive parameter for success. It
demands that you find out who you are as a company.”
Jesper Kunde, Corporate Religion
“In the funky village, real competition no longer revolves
around marketshare. We are competing for attention –
mindshare and heartshare.”Kjell Nordstrom and Jonas Ridderstrale,
Funky Business
Brand Leadership:The Y2K
Leadership Imperative
Putting Ourselves at Risk!
Ann Richards’ Dogma
Show up!
Know your message!
PUT YOURSELF AT RISK EVERY DAY!