mediakit 2018English
Price list, status October 11, 2017powered by
Our Offers – Your Choice.
SOFW Journal › App
Exclusive sponsorship for 1 year
Price: EUR 10,500.–
(Detailed information upon request)
Newsletter (see p. 10)
SOFW Journal Newsletter, monthly
SOFW7days Newsletter, weekly
SOFW Journal › Print (see p. 8)
SOFW › Website (see p. 9)
E-Shots
E-mail blasts to our database
(28,000 subscribers)
Price: EUR 150.–/CPM
EUR 2,600.– (entire list)
(Detailed information upon request)
01 | mediakit 2018
SOFW Journal Print & Online price list, valid from January 1st, 2018. All prices net of tax. For our general terms and conditions, see www.sofw.com
multi channel
SOFW Journal Website SOFW Newsletter
4,510*
monthly circulation per month
up to 28,000
digital subscribers per month
(01.01.–31.07.17, Source: Publisher´s data)
*excl.pass-along rate
4,290
Average monthly unique visitors
17,750
Avarage monthly page visits
(31.08.2016–31.07.2017, Source: Google Analytics)
see p. 10
monthly
weekly
7days
02 | mediakit 2018
SOFW Journal Print & Online price list, valid from January 1st, 2018. All prices net of tax. For our general terms and conditions, see www.sofw.com
statistics
144 Years of Experience – the SOFW Journal has been published since 1874. It provides extensive
information on formulation of cosmetics, personal care, detergents, household cleaning products, perfumes and chemical specialties.
03 | mediakit 2018
SOFW Journal Print & Online price list, valid from January 1st, 2018. All prices net of tax. For our general terms and conditions, see www.sofw.com
Topics
New raw materials and ingredients, innovative formulations, future technologies,
sustainability and ecology, efficacy data, product safety, testing methods, legislation,
trends, market and industry news.
Audience
Formulators, chemists, researchers & developers, laboratory technicians,
sales & marketing managers, executives, students and universities.
Global Readership
The SOFW Journal is currently published in English and German (print and online) as
well as in Chinese (online only). All subscribers have full access to the extensive online
archive free of charge. The English version is additionally available as a mobile app for
iOS and Android devices.
Issues
German and English edition: 10 printed issues per year
(two combined issues: 1+2 and 7+8)
Chinese edition: 4 online issues per year
Circulation
Worldwide (currently 52 countries)
approx. 2,000 English (print) per month
approx. 2,500 German (print) per month
up to 28,000 English & German (online)
Magazine Size
DIN A4 (210x297 mm)
Affiliation
SOFW Journal is the official publication of the SEPAWA e.V. Association
(European association of soap, perfume and detergent experts)
Prices
Single Issue: EUR 25.– (+ postage, + VAT where applicable)
Online Subscription: EUR 195.– (+ VAT where applicable)
Print & Online Subscription: EUR 235.– (+ postage, + VAT where applicable)
SOFW Mobile Subscription: EUR 19.99 (free SOFW App required)
(in-app purchase)
Reprints
Reprints of publications can be ordered, prices upon request. Publications can also
be distributed through our SOFW7days Newsletter (+ EUR 250.–). More informations
about SOFW7days on p. 10.
04 | mediakit 2018
SOFW Journal Print & Online price list, valid from January 1st, 2018. All prices net of tax. For our general terms and conditions, see www.sofw.com
general
0
92%
55%42%28%21%15%
5%Other Testing
ServicesLab Testing
and Equipment
Software Contract Manufacturing
Services
Manufacturing Equipment
Ingredients/Raw Materials
Company Type42%
Manufacturer of Finished
Products
22%Manufacturer of
Raw Materials/Ingredients
12%Consultancy and
Other Business Services
9%Distributor
14%Other
1%Press
Position
28%Manager/
Product Manager
26%CEO/Director/
President/Owner
25%Senior Manager/ Department Manager/ Laboratory Manager
14%Other
7%Assistant/Executive
45%R&D/
Formulation
20%Management/
Business Development
9%Marketing
8%Consultant
7%Other
1%Production
4%Sales/
Distribution
3%Government/
University2%
Purchasing/ Buyer
1%Fundamental
Research
Job Description/ Function
Market Interest*
0
86%
37%15%6%Other Perfumery/
FragrancesHome Care/Detergents/
Cleaners
Personal Care/Cosmetics
Industry Segment*
SOFW Readers are the Driving Force Behind New Products!
05 | mediakit 2018
June 2015 Reader Survey | *multiple choice
readership data
No. Deadlines Main Focus of the Issue Personal Care Home Care Bonus Distribution
1/2
Editorial: 08.12.17
Adverts: 16.01.18
Publication: 13.02.18
Natural & Organic
Natural/Botanical/Renewable
Ingredients, Vegan Cosmetics,
Sustainability
Ecological Cleaners & Detergents• PCHi China
• HPCI Turkey, Istanbul
3
Editorial: 19.01.18
Adverts: 14.02.18
Publication: 12.03.18
Multicultural Cosmetics,
Hair Care & Colours
Multi-Ethnic Hair and Skin Types,
Halal, Vegan,
Sensitive/Hypoallergenic Skin,
Colour Cosmetics, Carrier Systems
Professional Cleaning & Hygiene
All Year Distribution
• in-cosmetics Global
• NYSCC Suppliers Day
• FCE Cosmetique
4
Editorial: 16.02.18
Adverts: 15.03.18
Publication: 10.04.18
Ingredients &
Formulation
New Ingredients, Innovations,
Fragrances, Hygiene, Deodorants,
Biotechnology
Laundry & Cleaning
All Year Distribution
• in-cosmetics Global
• NYSCC Suppliers Day
• FCE Cosmetique
5
Editorial: 16.03.18
Adverts: 13.04.18
Publication: 11.05.18
Innovations –
New Technologies
Novel Ingredients, Multi-Functional
Formulas, Nanotechnology,
Performance Boosters, Preservatives
Detergents & Household Cleaners • in-cosmetics Korea
6
Editorial: 12.04.18
Adverts: 15.05.18
Publication: 11.06.18
Sensory Perception &
Fragrances
Sensory and Texture, Science and New Con-
cepts based on Key Global Trends,
Natural Ingredients/Sustainability
Fragrances and Encapsulation • Cosmetic Business, Munich
7/8
Editorial: 31.05.18
Adverts: 02.07.18
Publication: 31.07.18
Sun Care & Hair Care
UV Protection, SPF, Multifunctional
Sun Care, Transparent Formulations, Skin
Brightening/Whitening,
Self-Tanners, Testing
Product Safety,
Testing and Regulations
All Year Distribution
• in-cosmetics North America
06 | mediakit 2018
SOFW Journal Print & Online price list, valid from January 1st, 2018. All prices net of tax. For our general terms and conditions, see www.sofw.com
sofw journal editorial calendar 2018
No. Deadlines Main Focus of the Issue Personal Care Home Care Bonus Distribution
9
Editorial: 13.07.18
Adverts: 16.08.18
Publication: 11.09.18
Anti-Ageing &
Cosmeceuticals
Anti-Ageing Products
for Men and Women, Biotechnology,
Baby Care
Performance and
Environmentally Friendly
• HPCI Poland/Cosmetic Business
• in-cosmetics Latin America
• IFSCC Congress, Munich
10
Editorial: 07.08.18
Adverts: 06.09.18
Publication: 05.10.18
SEPAWA Issue
New Ingredients,
Formulations and Technologies,
Fragrances
Surfactants, Preservatives, Enzymes• SEPAWA Congress
• in-cosmetics Asia
11
Editorial: 14.09.18
Adverts: 12.10.18
Publication: 09.11.18
Sustainability &
Anti-Pollution
Protection of Skin and Hair
against Pollution-related Damages,
Sustainable Sourcing
Cleaning & Sealing• SCS Formulate
• SCC Conference
12
Editorial: 17.10.18
Adverts: 15.11.18
Publication: 11.12.18
Future Trends &
Technologies
Innovative Actives,
Formulations and Technologies,
Micro-, Nanoencapsulation, Testing,
Claim Substantiation
Microbial Contamination,
SEPAWA Event Report
• CosmetAgora
• HPCI India 2019
The publisher reserves the right to apply changes to the editorial plan without notice.
An up-to-date editorial plan can be downloaded on our website www.sofw.com
07 | mediakit 2018
SOFW Journal Print & Online price list, valid from January 1st, 2018. All prices net of tax. For our general terms and conditions, see www.sofw.com
sofw journal editorial calendar 2018
Format 1
1/1 page
180 x 240 mm
210 x 297 mm
216 x 303 mm
Format 2a
1/2 page
180 x 127 mm
210 x 147 mm
216 x 150 mm
Format 3
1/3 page
180 x 84 mm
210 x 104 mm
216 x 107 mm
Format 4
1/4 page
180 x 61 mm
210 x 81 mm
216 x 84 mm
Advertisement (4c)*
Format 1 EUR 2,800.–
Format 2a, 2b EUR 1,980.–
Format 3 EUR 1,700.–
Format 4 EUR 1,540.–
Job Offers (4c)*
Format 1 EUR 2,190.–
Format 2a, 2b EUR 1,320.–
Format 3 EUR 1,050.–
Format 4 EUR 890.–
Advertising Deadline
See Editorial and Event Calendar 2018. All ads are also published free of charge in the
online and app version of the SOFW Journal (www.sofw.com).
Discounts
All rates are base rates. Frequency, multi-product and other applicable discounts
upon request. Agency commission: net rate 15%.
Barters/Contras: Base rates do not apply. Please contact us for details.
Inserts
Size: Maximum 200x290 mm (width x height)
Weight: Maximum 30 g
Price per 1000 copies: EUR 490.–
Additional costs for postage may apply. Extra costs for trimming and
folding upon request. Please contact us for further details.
Special Advertising Options
e.g. bookmarks, banderoles, postcards etc. – prices upon request
* Prices for cover pages surcharge 15%.
Simultaneous publication in English & German: +30% on base rates
Format 2b
1/2 page
87 x 257 mm
102 x 297 mm
105 x 303 mm
08 | mediakit 2018
SOFW Journal Print & Online price list, valid from January 1st, 2018. All prices net of tax. For our general terms and conditions, see www.sofw.com
ad rates
Languages
English, German
Advertising Options
XXL-Banner
Position: top banner ad
Dimensions: 810x90 px
File size: max. 50 KB
File format: gif, jpg, swf
Price: per month EUR 920.–
Skyscraper
Position: right side banner ad
Dimensions: 120x600 px
File size: max. 40 KB
File format: gif, jpg, swf
Price: per month EUR 800.–
Job Advertisements
Prices online: per month and language EUR 300.–
for 3 months EUR 400.–
Special Price: combined with an job ad in SOFW Journal (advertising options see p. 8)
you receive a discount of EUR 100.– on the online price
Skyscraper
XXL-Banner
www.sofw.com
09 | mediakit 2018
SOFW Journal Print & Online price list, valid from January 1st, 2018. All prices net of tax. For our general terms and conditions, see www.sofw.com
website ad rates
Database
The SOFW Journal Newsletter is an ideal opportunity for digital marketing. It is published monthly
and reaches over 16,800 subscribers on a regular basis.
Our database is constantly maintained and updated to ensure that our mailings are distributed
only to existing industry contacts.
Audience
The international readership of SOFW Journal, website visitors, so-
cial media followers, online shop customers and interested industry
peers worldwide.
Content
• Overview of current issue of SOFW Journal
• Event calendar
• Preview of upcoming issues
Frequency
10 e-newsletters per year, parallel to the release date
of SOFW Journal
Advertising Options
A Top Banner: 556x36 px EUR 750.00
B Box: 153x153 px EUR 450.00
C Skyscraper: 153x306 px EUR 600.00
(other formats upon request)
Bundle Offers (for 3 consecutive months)
A Top Banner: EUR 2,000.00
B Box: EUR 1,200.00
C Skyscraper: EUR 1,600.00
(other formats and frequency discounts upon request)
7dayspowered by
Database
The SOFW7days Newsletter completes our portfolio and offers the perfect option for your
digital marketing. It is published weekly and reaches over 28,000 subscribers.
Our comprehensive database is continually maintained and updated, thus ensuring that only
active industry contacts are reached.
Audience
All contacts of SOFW, visitors of SOFW events (i.e. HPCI),
contacts of trade exhibitions, visitors to the website,
online shop customers and of those interested worldwide.
Content
• The latest from the industry/NEWS
• Company news
• Interviews
• White papers
• Event calendar
• Product launches
Frequency
50 e-newsletters released annually
Advertising Options
A Large: 604x148 px EUR 950.00
(other formats upon request)
Bundle Offers (for 4 consecutive weeks)
A Large: EUR 2,500.00
(other formats and frequency discounts upon request)
White Papers EUR 250.00
A
B
C
powered by
monthly weekly
A
7days
10 | mediakit 2018
SOFW Journal Print & Online price list, valid from January 1st, 2018. All prices net of tax. For our general terms and conditions, see www.sofw.com
newsletter
Editorial & Publisher
Verlag für chemische Industrie H. Ziolkowsky GmbH
Dorfstr. 40 | 86470 Thannhausen | Germany
+49 8281 79940-0
+49 8281 79940-50 (Fax)
www.sofw.com
Editor in Chief
Robert Fischer
Editorial Office
Monika Sugumar
+49 8281 79940-43
Subscription
+49 8281 79940-0
Advertising, international
Siegfried Fischer
+49 8281 79940-31
Advertising, USA
Johanna Williams
+1 301 728 2724
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11 | mediakit 2018
SOFW Journal Print & Online price list, valid from January 1st, 2018. All prices net of tax. For our general terms and conditions, see www.sofw.com
contact