2012
Admicro is proud to be one of the
members in VCCorp family with a
mission “Ads to the Right Targets”
With a communications network of
more than 100 websites throughout
Vietnam, and websites divided into
groups according to groups of
readers such as: dantri.com.vn,
vietnamnet.vn, cafef.vn,
vneconomy.vn, phapluattp.vn,
kenh14.vn, afamily.vn, giadinh.net.vn,
genk.vn, autopro, Admicro reveals
itself as a trustworthy partner of
companies and entrepreneurs in
terms of Online Advertising thanks to
the advanced technology and
outstanding forms of advertising.
Admicro owns an advanced
measurement and ads support system,
helping companies to reach targeted
customers and easily count as well as
effectively manage their own advertising
campaigns.
AdmicroAds to the
Right Targets
TURNING 6 YEARS OLD, VCCORP (VIETNAM COMMUNICATIONS CORPORATION) HAS BECOME A WELL-KNOWN NAME, ASSERTING THE LEADING POSITION OF ITS OWN IN THE FIELD OF COMMU-NICATIONS – INTERNET, HAS BECOME THE RATIONAL CHOICE FOR INVESTMENT FROM IDG VENTURES VIETNAM AND INTEL CAPITAL FUNDS.
Intro
2 3
Intro
NOWADAYS, INTERNET – THE ONLINE COMMU-NICATING CHANNEL – IS A POTENTIAL
MARKET, COMPETING FIERCELY WITH OTHER TRADITIONAL COMMUNICATING CHANNELS.
In order to be a major competitor and surpass the
ascendants, besides the determination to develop
the current online advertising methods with typical
advantages like reasonable cost, coherence,
spread, flexibility and high level of interaction,
Internet marketing should be “innovating
non-stop” to create new and effective products to
satisfy each and every group of customers.
4
1. Image, trademark, logo, slogan… of your
company
2. Information of the product being
advertised
Images, consultative articles, tips & experi-
ence of using the product
3. Hotline, contacts, online assistance.
Address, map, store, showroom…
Links to company’s social networks such as
Facebook, Twitter, YouTube, blog, forum…
4. Subscription, online purchase, promotion
application
Online & real-time discussion box, survey,
Q&A, Reader’s Opinion…
5. Information, images of other products by
your company.
1
2 3
4
5
Capturing the trend of the market,
Admicro has created AdStore, the
unique product which is the perfect
combination of the product’s content
and images. On AdStore, one product
will be introduced via a PR article,
reinforced by its own banners
appearing close to the article. This will
create the synchronism and absolute
coverage for the product. AdStore
can be considered as a valuable,
smart, full-package product that any
company can give to their customers.
So what are the values AdStore?
Features
6
TV ADVERTISING WAS ONCE CONSIDERED THE DOMINANT AND EFFECTIVE METHOD OF ADVERTISING, WHICH GAINED CUSTOMERS’ ATTENTION AND AFFECTED THEIR CHOICES
THANKS TO THE FLEXIBLE COMBINATION OF IMAGES, COLORS, MOTIONS AND SOUNDS.
With the pace of development of information
technology platform, when the habit of using
the computer and Internet access is gradually
overwhelming the TV, Online TVC which has
impressive influence and attraction on the
audience is becoming the trend.
This innovative advertising method does not
only bring together all the lively elements of a
television advertisement but also takes full
advantage of the power of the Internet.
Intro
VIETNAM 13.1M Total Unique Video Viewers
89.8% Reach of the Online Web Population
1.7B Total Videos Watched
137.4 Average Videos Watched per Viewer
9
TVC ONLINE – THE "ESSENCE" OF TVC AND ONLINE ADVER-TISING
Make great use of TV’s features
- Video ads are shown before main
videos in categories so that
viewers are obligated to watch the
ads when they are absolutely
focusing on the monitor.
Vivid sounds and images
impressively convey advertising
messages and ideas.
More than TVwe SEE
s
ain
e
Leverage the power of the Internet:
- Approach the right audiences.
- Message and image are always shown during
the time audience plays the main video.
- Clients only pay when audience actually sees the
ads.
- Clients can actively change as well as effectively
manage the advertising content.
- Free format and capacity conversion in order to
give clients full support.
- International standards advertising technology (*)
Fully meet the requirements of foreign systems,
able to give out more detailed and accurate
reports.
-----------------------------------------------------
(*) Admicro is currently the only unit in Vietnam using VAST / VPAID,
the special standards for Video Player of IAB, to monitor and
measure ads effectiveness.
Features
10
WITH SMARTPHONES, THE WORLD IS MORE DYNAMIC. IT WON'T BE LONG UNTIL SMARTPHONES ARE UBIQUITOUS
THE WORLD ROUND, FOLLOWED BY THE BOOM OF MOBILE APPLICATIONS, WHICH ATTRACTS AND CHANGES
THE SMARTPHONE USERS’ BEHAVIORS. PURCHASING ONLINE, SURFING THE INTERNET, READING NEWS ON SMARTPHONE WILL BE IN LINE WITH GLOBAL TREND,
HELPING CONSUMERS BUY MORE AND QUICKLY.
In order to help clients reach this potential market,
Admicro launches Mobile Ads Networks – the first
banner-displayed ads network on mobile in Vietnam.
Intro
13
dmicrmicr
FeaturesSmartphone Users have high potential
of purchasing goods: In Vietnam,
smartphone users belong to the
high-class customer segment, who
are interested in “finance service”,
“IT”, “luxury goods or non-essential
consumer goods”, and have high
potential of goods purchase.
Consumers are stimulated to
“purchase immediately”: Mobile Ads
shortens the distance between the
“intention of buying” and the “action
of buying” thanks to the ability to
immediately meet customers’ current
demands while viewing the ads.
Cost optimization: Clients are only
charged for actual displayed ads,
which saves advertising expense.
Flexibility in displaying ads to the
targeted customers: With Mobile Ads
network, clients can choose to display
ads flexibly on multi websites or in every
content category; can choose to display
ads according to geography, demo-
graphic, telecommunication services,
brands of mobile, mobile OS, etc. to
enhance the potential of reaching the
targeted customers.
Why choose Mobile Ads?
8/2012)
The greatest aspects of Admicro mobile
ads network.
Mobile Ads spreads widely on Admicro’s
platform including many prestigious mobile
sites such as m. dantri, m.cafef., m.sohanews,
m.linkhay, m.kenh14, among which, m.dantri
ranks third in terms of traffics, only after
Google and Facebook (according to Opera,
Supported by the platform of a topnotch IT
company, Admicro’s Mobile Ads is an
absolute breakthrough thanks to a flexible
CPM distribution system and an accurate
measurement system.
14
Your company can “communicate” better with
viewers via BoxApp, thanks to the brilliant
combination between image advertising and
content advertising. Eye-catching designs on a
broad advertising zone create strong impression of
the brand. Applications such as image chain,
video, Google maps, online Q&A enrich and
deepen the content.
The information released by your company will be
wholly packed in this magic box integrated with
various apps. Furthermore, the outstandingly smart
technology platform and the simplicity in operating
enable entrepreneurs to take charge of the box
design as well as campaign management to create
the most effective advertising as wishes.
THE DIVERSITY OF INFOR-MATION AND THE
AUTONOMY IN CAMPAIGN MANAGEMENT ARE WHAT
ENTREPRENEURS LOOKING FOR IN AN EFFECTIVE
ADVERTISING CAMPAIGN.
Intro
17
Features
18
Rich content
Multiple Apps
Eye-catching & smart design. The advertising
banner blends in well with the design of website
which “the box” is currently displayed on.
Able to be displayed on various devices.
Box our appsMark your style