The magazine for cyclists
Foto
: ©
Sky
shot
/Gre
ber
PRICE LIST No. 4
MEDIA INFORMATION 2021
2SUMMARY
MYBIKE PRINT
The magazine 3
Readership 4
Dimensions / Rates
Publication schedule 5
Editorial section 6
Special rate MYBIKE Marktplatz 7
Ad Specials 8
Test label 9
DK-Brand-Combination 10
BIKE DIGITAL
MYBIKE App 11
MYBIKE App FlexSlider 12
Display Ads 13
Video Advertising 14
Newsletter 15
Content Marketing
Sponsored News 16
Advertorial 17
EVENTS 18
Clickcontent
for instantinformationSPECIFICATIONS
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES
Our contact persons can be found at
www.dk-mediasales.de/
kontakt-radsport
DELIUS KLASING VERLAG
Siekerwall 21
33602 Bielefeld, Germany
fon +49 521 559 0
EDITORIAL OFFICE
Editor in Chief
Barbara Merz-Weigandt
Steinerstr. 15 D
81369 Munich, Germany
3THE MAGAZINE
MYBIKE 4-2020 29
Foto
s: G
rebe
r, Kr
aus
Foto
s: G
rebe
r, Kr
aus
TEST XT-RÄDER
EINE KLASSE FÜR SICH Dem VW Golf in der Autowelt entspricht im Fahrradreich das XT-Rad:
Shimanos so bezeichnete Schalt- und Brems-Komponenten begründen eine eigene Kategorie robuster, vielseitiger und preisgünstiger Räder. Acht XT-Klässler messen sich im MYBIKE-Praxistest
TEXT Jochen Donner FOTOS Skyshot/Greber
28 MYBIKE 4-2020
Published since2018
reach190,000 readers per issue
sold circulation36,600 copies
Frequency of publication6× per year, bimonthly
Magazine size210 mm × 270 mm
ProcessingSaddle stitch
Copy price€ 5.50
according to the publisher
Cycling is booming!
MYBIKE offers more for people who are
enthusiastic about cycling and are also
interested in current developments in
the bicycle market and are prepared to
invest in modern bicycle technology.
With independent tests of bicycles with
and without motors, comprehensive
purchasing advice on accessories
and components, detailed travel and
tour descriptions and inspiration from
fantastic photos, MYBIKE satisfies the
ever-increasing demand for information
on the subject of „cycling“. MYBIKE
focuses on test & technology and
travel & tours. E-bikes in particular are
motivating more and more people to
use their bikes in leisure, holidays and
everyday life. Modern pedelecs are
complex, integrated vehicles, the price
level is comparatively high.
This, but also the increasingly strong
differentiation of all bicycle categories,
makes competent purchasing advice as
well as neutral, transparent and repro-
ducible tests, such as those offered by
MYBIKE, an indispensable companion
for the purchasing decision of the end
consumer. For MYBIKE readers, cycling
is a sporty leisure activity, modern
mobility and nature-oriented holiday
enjoyment. The modern media brand
MYBIKE reaches its readers and users
via the website, Facebook, Instagram,
newsletter and the app editions. The
print edition and all digital products
are closely linked in a creative and
contemporary way. The MYBIKE event
„E-Motions“ in Millstatt, Austria, which
enjoys growing popularity, completes the
portfolio.
This all-round offer makes the MYBIKE
brand a unique experience for all
cyclists.
4READERSHIP
1,382 EUROat free disposal
per month (total population 455 Euro)
190,000readers are reached by MYBIKE per issue
83%of our readers are men
DRIVER TYPES50% HAVE MADE A CYCLING HOLIDAY IN THE LAST YEAR.
41% USE THEIR BIKE IN EQUAL PARTS FOR LEISURE AND EVERYDAY LIFE.
38% DESCRIBE THEMSELVES AS LEISURE CYCLISTS.
21% USE THEIR BIKE MAINLY AS A TRANSPORT MODE
53.7 YEARS
is the average age of MYBIKE readers
ACTIVE AND HEALTHYTo be ecologically friendly, to be
in touch with nature... for MYBIKE readers cycling means active and healthy leisure time experience.
3,696 EURO
average net household income
(total population 3,288 Euro)
3,480 EUROis the sum on
average, which the MYBIKE reader want to spend for
the next bike.
79%side contact opportunity chance!
purchase intention 48% of MYBIKE readers intend to buy a new bicycle
in the next 1-2 years.
WITH OVER
52% the topic of TRAVEL is one of the
main interests besides cycling
98 MINUTESis the average reading time per issue
Source: AWA 2020 and Readers Survey 2020 (Market Research)
5PUBLICATION SCHEDULE
ISSUE FIRST SELLING DAY MAIN TOPICS BOOKING DEADLINE PRINT DATA DEADLINE
02/2021 25.02.2021 14.01.2021 26.01.2021
03/2021 22.04.2021 11.03.2021 23.03.2021
RADREISEN 07.04.2021MYBIKE special issue
RADREISEN02.03.2021 10.03.2021
04/2021 24.06.2021 11.05.2021 25.05.2021
05/2021 26.08.2021 15.07.2021 27.07.2021
06/2021 14.10.2021 02.09.2021 14.09.2021
01/2022 09.12.2021 28.10.2021 09.11.2021
Further information about MYBIKE special issue RADREISEN can be found here: www.dk-mediasales.de/radreisen
E-BIKE - THE CATALOGUE
ISSUE FIRST SELLING DAYBOOKING DEADLINEAND DATA DELIVERY
FOR PRODUCT ENTRIES
BOOKING DEADLINE ADVERTS
PRINT DATA DEADLINEADVERTS
01/2021 11.03.2021 11.01.2021 03.02.2021 11.02.2021
Further information about E-BIKE - The catalogue can be found here: www.dk-mediasales.de/e-bike-katalog
6DIMENSIONS / RATES
2/1 pageTrim size* 420 × 270
1/1 pageTrim size* 210 × 270
1/4 page 4-columnsTrim size* 210 × 66
1/2 page verticalTrim size* 96 × 270
1/2 page horizontalTrim size* 210 × 130
1/3 page verticalTrim size* 70 × 270
1/3 page horizontalTrim size* 210 × 88
1/4 page 1-columnTrim size* 50 × 270
1/4 page 2-columnsType area 88 × 111
Section discount and bonus sales on request.
AGENCY COMMISSION 15%
SERIES DISCOUNTS
Series discounts, extended volume discounts and sales bonus are available upon request.
Reprints and PDFs of editorial content on request.
Please ask for our price list.
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside. All format specifications in mm (width x height). Any trimming marks must be set at a distance of at least 3 mm from the net format.
EDITORIAL SECTION
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3 % 2 pages 5 % 2 issues 5 %
6 adverts 6 % 3 pages 10 % 3 issues 10 %
9 adverts 9 % 6 pages 15 % 4 issues 15 %
12 adverts 12 % 9 pages 18 % 5 issues 20 %
SIZE 4c / bw
1/1 5,100.00 €
1/2 3,060.00 €
1/3 2,040.00 €
1/4 1,830.00 €
2/1 7,600.00 €
SPECIAL POSITIONS
4c / bw
inside front cover 5,600.00 €
inside back cover 5,300.00 €
Back cover 5,800.00 €
Opening Spread 8,400.00 €
The prices quoted are exclusive VAT.
App
included+ linkactivation
+ picture gallery+ videos
„ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“source: VDZ, Editorial Media Factbook
7DIMENSIONS / RATES
1/16 page Type area vertical 42 × 55horizontal 88 x 25
1/32 page Type area 42 × 25
1/4 page 4-columnsType area 180 × 55
1/8 page Type area 1-column 42 × 1112-columns 88 × 55 4-columns 180 × 25
1/4 page 1-columnType area 42 × 231
1/4 page 2-columnsType area 88 × 111
No further discounts!
The prices quoted are exclusive VAT.
Minimum size for ads = 1-column, 10 mm
SPECIAL RATE MYBIKE MARKTPLATZ
AGENCY COMMISSION 15%
CLASSIFIED ADVERTISING PER MM/1-COLUMN
b/w = 4.45 € 2c = 4.80 € 4c = 5.60 €
START OFFER
For first time advertisers on request.
SPECIAL POSITIONS
No placement requirements.
SIZE b/w 2c 4c
1/1 3,250.00 € 3,520.00 € 4,060.00 €
1/2 1,650.00 € 1,760.00 € 2,030.00 €
1/3 1,100.00 € 1,180.00 € 1,355.00 €
1/4 825.00 € 880.00 € 1,020.00 €
1/8 412.00 € 440.00 € 520.00 €
1/16 205.00 € 230.00 € 260.00 €
1/32 105.00 € 115.00 € 130.00 €
ISSUE DISCOUNTS
3 issues10 %
4 issues 15 %
6 issues 25 %
1/1 pageType area 180 × 231Trim size* 210 × 270
1/2 page verticalType area 88 × 231Trim size* 96 × 270
1/2 page horizontalType area 180 × 111Trim size* 210 × 130
1/3 page querType area 180 × 74
App included
+ linkactivation
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside. All format specifications in mm (width x height). Any trimming marks must be set at a distance of at least 3 mm from the net format.
8AD SPECIALS
INSERTS
WEIGHT PRICE*MAXIMUM
SIZEINSERTIONS
MINIMUM INSERTION
SUBSCRIPTION CIRCULATION
up to 25 g 90.00 € per thsd.
190 x 260 mm3 samples
when placing the order
Partial booking based on Nielsen areas possible.
20,000 copies
Domestically, can only be booked as a whole
up to 50 g 120.00 € per thsd.
up to 75 g 145.00 € per thsd.
up to 100 g 195.00 € per thsd.
up to 125 g 265.00 € per thsd.
*Further on request. Additional costs when booking the subscription circulation.
ADHESIVE INSERTS
SIZE PRICE
postcard 47.00 € per thsd. + costs for the 1/1 page carrier advertisement
+ additional costs when booking the subscription circulation
Please send stand samples and 10 adhesive inserts for a test run before the closing date.
booklet 68.00 € per thsd.
product sample from 77.00 € per thsd.
BOUND INSERTS
SIZE PRICE
4-pages 110.00 € per thsd. Paper quality: 70-150g/m2
Format: Please contact the media sales department for specifications
Insertion: only overall.
Position: In the middle of the magazine „artificial middle“(Additional costs on request)
6-pages 130.00 € per thsd.
8-pages 150.00 € per thsd.
12-pages 170.00 € per thsd.
16-pages 190.00 € per thsd.
The prices quoted are exclusive VAT.
AGENCY COMMISSION 15%
Ad Specials are not valid for discount!
IMPORTANT DETAILS
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,
total quantity and packing size.
You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials
9TEST LABEL
Your product has been tested in our demanding test
procedure and received a test label. The following
conditions for using the test label for your communi-
cation are valid:
USE OF THE TEST LABEL:
We charge a license fee for the use of the test label
The license period is 24 months and begins
on the day the test label is received.
Please use the label only with reference to the source.
PLEASE NOTE THE FOLLOWING CONDITIONS:
We provide you with the reproduction template of the label as
a digital file (pdf, png, jpg and eps). Only the unchanged use
of the label in your own advertising material/online media is
permitted. You are responsible for the permissibility of the ad-
vertising use of the label under competition law. Delius Klasing
Verlag assumes no guarantee or liability for this. The publisher
must at all times be in a position to ensure the protection of
its trademarks and magazine brands. We therefore reserve
the right to terminate the agreement at any time. If Delius
Klasing makes use of it without good cause for termination, the
remuneration paid will be refunded in full.
TEST LABEL
DIGITAL USE (WEBSITE, SOCIAL MEDIA,
MAILINGS...)
PRINT AND DIGITAL USE (PRODUCT PACKAGING,
PROMOTIONAL FLYERS...)
500.00 € 1,440.00 €
all prices plus statutory VAT
GET
10DK-BRAND-COMBINATION
THE DK-BRAND-COMBINATIONUnder the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER
OF MAGAZINES
DK-BRAND-
COMBINATION-DISCOUNT
2 issues 5 %
3 issues 10 %
4 issues 15 %
5 issues 20 %
11MYBIKE APP
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY CONTENT IS VALUED BY USERS
REGARDLESS OF THE OUTPUT MEDIUM.“source: VDZ, Editorial Media Factbook
All prices exclude statutory VAT. Additional multimedia features (audio files, videos, galleries and links) on request.
Sales per issue1,042
contacts per issue1,195
App user per day102
according to the publisher, Ø 2020
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
6 weeks
(from the first
day of sale)
Print / App combination
supplement incl. 10 link activations*
+ picture gallery + Video integration
450.00 €
App Only 620.00 €
*further link activations according to effort
In our kiosk app, we offer you an integration of your insert as a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level as
the digital editions of the media brand.
In this way you reach the reader of the digital issue directly
and communicate your information in the environment familiar
to the readers.
See booking deadline and delivery schedule for data on page 5.
AGENCY COMMISSION 15%
12MYBIKE APP FLEXSLIDER
FlexSlider. . . .
FLEXSLIDER
POSITION 1
POSITION 2
POSITION 3
EXCLUSIVE (Pos. 1-3)
250.00 €
per month
160.00 €
per month
90.00 €
per month
400.00 €
per month
CROSSMEDIA DISCOUNT PRINT/APP 10%
(on App-price)
AGENCY COMMISSION 15%
The prices quoted are exclusive VAT.
In addition to the regular advertising options in our digital Apps, we offer the
opportunity to book the innovative FlexSlider.
This element is a conventional slider, which can be used by advertisements as well as
for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 3 different motifs/products/functions possible
• enables sales directly out of the App
• high contact frequency and -quality
Contacts per month3,060
according to the publisher, Ø 2020
13
Page Impressions262,329
Visits150,236
Unique User121,646
according to the publisher 08/20
MOBILE
DISPLAY ADS WWW.MYBIKE-MAGAZIN.DE
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Wallpaper 728 × 90 and 120/160 × 600 59.00 €
FireplaceAd 300 x 600 / 1024 x 100 / 300 x 600 70.00 €
Parallax 500 x 990 45.00 €
FloorAd 1200 × 200 70.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
VOLUME DISCOUNTCOMBINATION
DISCOUNTCROSSMEDIA
DISCOUNT
200,000 AI 5% 2 Websites 5%
Crossmedia discount Print / Online 10%
(on online-price)
400,000 AI 7% 3 Websites 7%
650,000 AI 10% 4 Websites 10%
800,000 AI 15% 5 Websites 15%
+ Targeting per criterion 2.50 € CPT
+ Sticky 2.50 € CPT*
+ Expandable 5.00 € CPT
*bookable for Wallpaper and FireplaceAd
AGENCY COMMISION 15%
Creation of the advertisement with a surcharge.
Examples of formats and information on www.dk-mediasales.de/digital-ads
DESKTOP
WERBEMITTEL FORMAT IN PIXEL TKP
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
HalfpageAd 300 × 600 49.00 €
Parallax 375 x 680 45.00 €
Catfish 320 × 100 50.00 €
14
Page Impressions262,329
Visits150,236
according to the publisher 08/20
VIDEO ADVERTISING
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook
InPage Video Ads are great if you have video content which
should be delivered eye catching with a high reach. We deliver
a display ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full
screen or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video
which are linked and delivered by us. As a result, there is no
need for complex programming or embedding of the video in
the ad. For the Video Banner as well as Video InRead even the
delivery of only one video is necessary.
ADVERTISING SIZE SIZE IN PIXEL CPT
Video Banner 300 × 250 55.00 €
Video InRead 640 × 480 50.00 €
Video FloorAd 1200 × 200 75.00 €
Video Background 300 x 600 / 1024 x 205 / 300 x 600 80.00 €
INPAGE VIDEO ADS
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
VOLUME DISCOUNT
COMBINATION DISCOUNT
CROSSMEDIA DISCOUNT
200,000 AI 5% 2 Websites 5%
Crossmedia discount Print / Online 10%
(on online-price)
400,000 AI 7% 3 Websites 7%
650,000 AI 10% 4 Websites 10%
800,000 AI 15% 5 Websites 15%
AGENCY COMMISSION 15%
Examples of formats and information on www.dk-mediasales.de/digital-ads
Contact us if you are interested in video productions, test winner videos and further integration solutions.
15NEWSLETTER
The MYBIKE newsletter regularly informs the subscribers about
brand-new events, new developments on the market, and
provides a preview of the upcoming print edition.
The fact that the users have subscribed to our newsletters
on their own is the reason for exceptionally good results of
advertising in the newsletters.
Newsletter offers:
• High opening rates
• Advertising surrounded by editorial context
• Exclusiveness (max. 3 presenter placements per newsletter)
• Frequency: 12 times a year
SIZE IN PIXEL
PRESENTER 1
PRESENTER 2
PRESENTER 3
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
CPT = Costs per thousand subscriptions. All prices exclusive VAT
Placement without commitment.
Subscribers15,011
Open rate34.04%
as of September 2020
CROSSMEDIA DISCOUNT 10% (on newsletter price)
AGENCY COMMISSION 15%
You can find an example of a newsletter at www.dk-mediasales.de/digital-ads
APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“source: VDZ, Editorial Media Factbook
16
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
1,800.00 €
including reporting and support.
All prices exclusive VAT, subject to change without notice.
ANZEIGE
„EDITORIAL MEDIA OFFER HIGH FLEXIBILITY, IN-HOUSE CREATIVE
TEAMS, TAILORED SOLUTIONS AND PLENTY OF ROOM FOR EYE-
CATCHING ADVERTISING.“source: VDZ, Editorial Media Factbook
Content Marketing plays an increasingly important role in
communication.
And for a reason:
Content used in environments thematically related to the brand
or product provides an effective and efficient way to strengthen
a brand‘s image or generate leads.
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
2,150.00 €
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
CONTENT MARKETING
17CONTENT MARKETING
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
A Display Ad is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
6,900.00 €
Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
7,500.00 €
The screenshot is just an example, since it is an individual product. All prices exclusive VAT.
VideoIntegration
Galleries
18EVENTS
EVENT DATE PLACE WEBSITE
E-MOTIONS the E-BIKE Event
14.05.2021-16.05.2021 Millstatt (A) www.dk-mediasales.de/e-motions
TOUR Transalp 20.06.2021-26.06.2021 www.dk-mediasales.de/tour-transalp
BIKE Women Camp 01.07.2021-04.07.2021 Molveno (I) www.dk-mediasales.de/bike-women-camp
BIKE Transalp 04.07.2021-10.07.2021 www.dk-mediasales.de/bike-transalp
BIKE Festival Saalfelden Leogang
10.09.2021-12.09.2021Saalfelden
Leogang (A)www.dk-mediasales.de/bike-festival-saalfelden
BIKE Festival Willingen 24.09.2021-26.09.2021 Willingen (D) www.dk-mediasales.de/bike-festival-willingen
E-MTB Trail Camp 09.10.2021-12.10.2021 Kaltern(I) www.emtb-camp.com
BIKE Festival Riva 15.10.2021-17.10.2021 Riva del Garda (I) www.dk-mediasales.de/bike-festival-garda-trentino
BIKE Cross- Country-Camp
October 2021 St. Englmar