PowerPoint Presentation
MEDIA BUYING STRATEGIESMarch 14, 2013
TARGET AUDIENCE
MILLENNIALS (Adult 18-34)GENERATION YNET GENERATIONBORN BETWEEN 1980 & 1995
ADULTS 18-34 ADULT MILLENNIALS
6am-9am20% RADIO18% FACEBOOK13% TV8% NEWSPAPERS9am-5pm44% FACEBOOK34% RADIO32% TV5pm-8pm43% TV39% FACEBOOK22% RADIOAd Age-Magid 2011
ADULTS 18-34ADULT MILLENNIALS
Ad Age-Magid 20118pm-11pm49% TV34% FACEBOOK20% CONSOLE GAMES11pm-2am26% TV25% FACEBOOK
Traditional200120062011Daily Newspaper Readership40%35%24%Household Subscribes to Cable TV67%58%52%DigitalSpend 20+ Hours on Internet8%11%20%Listened to Online RadioN/A13%27%Internet News33%42%44%Internet Sports/Updates/Scores18%20%27%Scarborough USA+ Study-November 2012ADULTS 21-34REGISTRATION
Broadcast TVSuggested Day-Parts
Early Fringe 4pm-7pmPrime Access 7pm-8pmLate Fringe 10pm-1amBroadcast TVNielsen Ratings-DMALIVE + SDLIVE + 3LIVE + 7Nielsen Ratings C-DMARatings are based only the cable household universe.CABLE TV
RECOMMENDED CABLE NETWORKS for ADULTS 18-34VIDEO
TARGETING
AGE / SEXCHANNEL / TYPE OF VIDEOGEOGRAPHY
Morrison Foerster's Socially Aware Blog - 2012
Morrison Foerster's Socially Aware Blog - 2012ONLINE
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TARGETINGAGE / SEXGEOGRAPHYINTERESTTARGET AUDIENCE GENERATION X (Adult 35-49)BORN BETWEEN 1964 & 1979
ADULTS 35-49 GENERATION X6am-9am30% RADIO18% FACEBOOK18% TV12% NEWSPAPERS9am-5pm32% FACEBOOK28% RADIO28% TV17% MAGAZINES5pm-8pm46% TV27% FACEBOOK19% RADIO15% MAGAZINESAd Age-Magid 2011
ADULTS 35-49 GENERATION XAd Age-Magid 2011
8pm-11pm60% TV28% FACEBOOK18% BOOKS
11pm-2am25% TV16% FACEBOOK 8% RADIO
GENERATION X 95% Have Facebook PageWATCH MORE TV & ONLINE VIDEO THAN OTHER AGE GROUPS
62% Read Newspapers48% Read Magazines25% Regularly Post on TwitterADULT LEARNING
CABLE TV
RECOMMENDED CABLE NETWORKS for GENERATION XAD NETWORKS
Cost: CPC (cost-per-click)Cost: CPM (cost-per-impression)ONLINE DISPLAY ADVERTISINGCan Target to Specific Types of Web-SitesCategories/TopicsCareer-JobsContinuing EducationFinance
ONLINE DISPLAY ADVERTISINGPROFESSIONAL DEVELOPMENT
CONTINUING ED