1.Measuring Video Influence: Which Multimedia Metrics Matter? Presented by: Russ Somers VP Marketing, Invodo @rsomers from @invodo #pubcon

2. @rsomers from @invodo #pubcon 3. 1999 @rsomers from @invodo #pubcon 4. 2006 @rsomers from @invodo #pubcon 5. 2012 @rsomers from @invodo #pubcon 6. Internet video traffic will be 69% Of all consumer internet traffic in 2017. Cisco Systems, 2013 Why Video Matters @rsomers from @invodo #pubcon 7. 52% Of consumers watch videos when they encounter them on retail sites. E-tailing group, 2013 Why Video Matters @rsomers from @invodo #pubcon 8. 57% Of consumers feel more confident in their purchase after watching a video. E-tailing group, 2013 Why Video Matters @rsomers from @invodo #pubcon 9. Online shoppers who view videos are 1.81x More likely to purchase. Invodo Benchmarks Report, 2013 Why Video Matters @rsomers from @invodo #pubcon 10. Visual 65% Auditory 25% Textual 10% Visual Teaching Alliance, 2013 Why Video Works @rsomers from @invodo #pubcon 11. Amazon Homepage, 3/12/2014 @rsomers from @invodo #pubcon 12. But How Do We Measure Video? @rsomers from @invodo #pubcon 13. But How Do We Measure Video? @rsomers from @invodo #pubcon 14. Step2 Case Study @rsomers from @invodo #pubcon 15. Step2 Case Study Key Metrics: Engagement Conversion (Cart Adds and Checkouts) @rsomers from @invodo #pubcon 16. LOreal Case Study Instructional videos based on product line Cross-sell and upsell within video player @rsomers from @invodo #pubcon 17. LOreal Case Study Key Metrics: Conversion: Video viewers purchased at 2x AOV: 18% higher for video viewers @rsomers from @invodo #pubcon 18. Lenovo Case Study @rsomers from @invodo #pubcon 19. Lenovo Case Study @rsomers from @invodo #pubcon 20. Lenovo Case Study Key Metrics: Viewer Ratings: Average 4.2 out of 5 Viewer Comments: Nice to see the laptop in use in more than one situation. The product was shown in everyday situations, which was helpful. @rsomers from @invodo #pubcon 21. Questions and Discussion @rsomers from @invodo #pubcon