Measuring success with
Aron Baczoni | Internet Marketing & SEO Consultant
How to set up analytics?
www.google.com/analytics/
How to set up analytics?
How to set up analytics?
How to set up analytics?
WordPress - http://yoast.com/wordpress/google-analytics/ by Joost de ValkDrupal - http://drupal.org/project/google_analyticsJoomla - http://extensions.joomla.org/extensions/
How to set up analytics?
How to set up analytics?
Standard Reporting -> Traffic Sources -> Search Engine Optimization
What is success?What do I need to measure?
Aron Baczoni | Internet Marketing & SEO Consultant
What is Success for you?
Why do you have a website?– to sell products and/or services– branding and positioning– build trust and credibility– market research– etc.
The why gives you the main goals you need to measure!
Selling products / services
• Which marketing methods promotions, social channels, and advertising work?
• Where to allocate marketing euros based on ROI
• How do my customers find me, where do my visitors really come from?
Measurment strategy for SEO & PPC
http://www.kaushik.net/avinash/paid-search-analytics-measuring-upper-funnel-keywords/
Creating golas in GA
Aron Baczoni |
@baczonihttp://traffichemy.com/blog/[email protected]
Internet Marketing andSEO Consultant
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