MSc in Digital Marketing By Dr. Laurent Muzellec, Programme Director
MSc. In Digital Marketing
UCD MSc. in Digital Marketing: Key Features
• 2 offerings : Executive (part time/2 years) and Graduate (full
time/ 1 year)
• International Reputation of UCD Smurfit Business School
• State of the art facilities.
UCD MSc. in Digital Marketing: Key Features
• Program Content: analytical as well as practical focus
• International experts and guest lecturers
• Strong partnership with major digital multinational companies with European headquarters based in Dublin.
Offering 1: MSc Digital Marketing -Executive - (Part Time/ 2 years/ Evening Delivery)
Offering 2: MSc Digital Marketing Graduate, (Full time/ 1 year/ Daytime Delivery)
–Launch Sept 2013-
5 Core Modules
Marketing in Digital Context Digital Marketing Communications (Social and Mobile) Web Data Analytics & e-CRM Digital Marketing Tools inc. Google Adwords, Facebook Marketing, LinkedIn, Hubspot…(core module for Full Time/ option for Part-Time) Digital Business Model & e-commerce (core Module for Executive and Option for full time)
Applied Digital Project
3 Electives (options) to choose from:
Digital Marketing Tools Digital Business Model & e-commerce Brand Management ICT Project Management Achieving Business Value ICT Consumer Marketing Creativity Innovation & Entrepreneurship … And much more….
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