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MASTER PLAN
Directed by: Screenplay by: Produced by:
Rodrigo Gonzlez
Larrondo
Nicols Wellmann Benjamn
Sandoval
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WHAT IS IT
SYNOPSIS
INNOVATION
ACHIEVEMENTSTHE 5 KEYS
CROWDFUNDING
COMMUNITY
INTERACTIVITY
CREATIVE COMMONS
DISTRIBUTION
PRODUCTION SCHEDULING
BUDGET
FINANCING
WE ARE
TEAM
MOVIE SPECIFICATIONS
CONCLUSION
02
03
04
0506
08
12
14
15
16
19
20
21
22
23
27
28
www.paraisodelosidiotas.cl
ndex:
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What is it:Idiots Paradise is a feature film project produced by Silla
Films different from any other type of cinematographic
project made in the commercial as well as the independent
field of the Chilean and Latin American Cinema.
We propose different ways to relate with a movie and new
financing models.
We take advantage of the enormous
power of diffusion and interactivity of
internet, using it in a collaborative way
and under Creative Commons licenses.
We reach out to the audience from the
beginning of the project, generating
an honest and direct connection
with each and every one of them.
We propose a model that transforms
the classic passive spectator, into an
active producer and user of the film.
ts distribution is massive,simultaneous and multiplatform.
ts a project that trespasses
territories and languages.
ts a unique project in our region.
The producers are part of a community
and its the audience who decides
the direction the story takes.
It is a movie transformed
into an experience.
A global, interactive and free experience.
www.paraisodelosidiotas.c02
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Synopsis:
Idiots Paradise is a film that speaks of expectations and
extremes.
Of how these elements make us loose our center, our balance
Martin has only one dream in his head: to find the last
indigenous of the Peikum southern tribe. In order to do so, he
applies for a research grant. If he gets it, he must travel south,
if not, hell stay in town. Both things happen and two plots
begin simultaneously. In one of them Martin lives his dream
surrounded by the forest and writings, facing his expectations
with a reality not as perfect as he imagined. In the other
one Martin becomes a white-collar worker, systematic and
routinary, in which the non-existing expectations cover him
with an apathy that threatens to end him. In both stories
there is Emily, a woman with whom he will define which
road, in this journey of expectations, will turn out better.
03Master Plan.
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Innovation:
www.paraisodelosidiotas.c04
Internet and the new technologies have broken the para-
digm of the movie industry forever.
The concept of location and paying to consume content hasbeen lost. Nowadays the contents are of global, unrestrict-
ed and free use.
This new way of conceiving the audiovisual field, makes the
traditional model of financing, production and distribution
to be rephrased.
On the other hand, not all movies filmed premiere in com-
mercial cinemas, and not all of the movies premiered are
watched.
Many are the challenges that our independent industry
faces, but, nevertheless, we believe that the mayor chal-
lenge is that our Cinema is watched.
We must charm the audiences, seduce them.
Our proposition is the interaction, the added values and the
freedom of creation.
Any person in the world can be a producer and a user of
the film.
Besides, it has unlimited exhibition opportunities, it pre-mieres simultaneously in both traditional cinemas and in-
ternet, becoming a multiplatform global premiere.
Thank to the Creative Commons licenses, the producers wil
be able to create works derived from the film and even dis-
tribute them commercially.
Idiots Paradise is a global, interactive and free experience
It is a unique adventure as a project in our region.
Why innovating? Where to innovate?
Not all movie projects get to be flmed. Not all flmedmovies are premiered and not all premiered are
watched.
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05Master Plan.
Achievements:
Some media:
Presence:
Backup :
In only 3 MONTHS and without a photogram of themovie filmed, Idiots Paradise has managed to catchthe attention of more than 30 national and interna-tional media, been interviewed for a publication ifthe English University of Glasgow, get the support ofimportant entities related to copyrights and cinema-tography fields, been invited to show our project indifferent universities in the country and been invitedby the International Film Festival of Via del Mar tolaunch our project.
More than 1000 followers in social networks.More than 40 producers.
More than 1.5 million Chilean pesos.
In only one month we got:
A pioneering project in Latin America - TVN.
The first collective movie of our history -Walabi
An example of liberation of copyrights - La Tercera.
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The 5 keys:
www.paraisodelosidiotas.c06
This is micro-nancing.
From the beginning of the project thousands of people
worldwide can transform into producers of Idiots Paradise
starting from just $1000 Chilean pesos (US$2). Sharing ben-
efits, experiences and activities related to the project.
A total experience.
Besides participating as a producer from the beginning of
the project, people can decide which direction the story
takes, conducting the movie to an ending chosen by thespectator, or rather, the user. Besides, at all time through-
out the social networks and streaming events, people and
the producers will be able to interact with the development
and evolution of the film.
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07Master Plan.
A global event. Its free, its yours.
A global premiere in internet, free and in HD, as well as in
traditional cinemas; premiering, this way, a same content
with two different simultaneous experiences.
Once exploited the distribution chain, the producers wil
be able to use the film the way they wish. Whereas cre-
ating derived works, another version of the film, trailers
video clips, documentaries, etcetera; even being able to
exploit them commercially, as long as the original authors
are named.
From passive spectator, to producer andactive user.
Living events and exclusive activities of a movie generates
a feeling of belonging, of community. People not only share
benefits, but also experiences and contents as users. Thisis what we call the community of producers of Idiots Para-
dise.
The 5 Keys
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Crowdfunding:
www.paraisodelosidiotas.c08
Invest, Choose, ShareModiy and Distribute.
The goal is to change the traditional concept of passive audience and transform the future audiences of a film into active
participants of the project.
All people, no matter language or nation, can be a producer
of Idiots Paradise, making a contribution from just $1.000 Chilean pesos (US$2) and get benefits from appearing in the
credits of the film, an exclusive producer DVD dedicated by the director, avant premiere, a draw to appear as a second-
ary character and a lot more.
Besides, all people who contributes to the project gets, regardless the amount of the contribution, the title of producer,
receiving -digitally or printed- a producer certificate with the name of the contributor signed by the creators of the
project.
Producer Certificate.
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Crowdfunding
09Master Plan.
Each contribution category shown bellow contains a series
of benefits different from the previous one, while the more
the contribution, the higher the benefits as a producer.
Categories:
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The type of benefits are diverse and vary among the following accordingly to
the contribution.
Benets:
www.paraisodelosidiotas.c10
Crowdfunding.
Printed numbered producer certificate, with name
and signed.
Web credits.
Worldwide avant premiere via internet.
Credits in the film.
Poster only for producers.
Producer DVD version.
Free entrance to parties and events.
Producer T-shirt .
Avant premiere in cinemas.
Official premiere after party.
Inclusion to the draw to appear as a second-
ary character.
Executive producer in the initial credits.
Producer Poster. Producer T-shirt
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Crowdfunding
11Master Plan.
There are 3 ways of joining and being producer of Idiots
Paradise.
The main way is through the official web site www.
paraisodelosidiotas.cl and click JOIN!
Once completed the 3 simple steps and confirmed
your payment, you will have entered the producers
community of Idiots Paradise.
The second way is through the Kickstarter.com
site. Kickstarter is a Crowdfunding project platform
from the United States which has financed over
3000 projects under this mode. Silla Films entered
Kickstarter in January 2011, being the first Chileanproducer in going into this platform, after being ac-
cepted with our short film project about the 2010
earthquake Suspended Soul.
This method of payment will be available from March
2011 and its type of payment will be through Amazon
accounts and credit cards. This method of payment
aims to North American and European audiences.
The third way of being able to become a produceris by presence, by attending one of our community
events or by reaching one of our stands. Once there,
at a party, talk, cultural exposition or flash mob, the
payment can be cash or redcompra.
Join:
The methods of payment our
site currently accepts are:
Crowdfunding platform:
By presence::
Bank direct
transference.
Redcompra.
Paypal.
Cash .
Dinero Mail.
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Community:
www.paraisodelosidiotas.c12
The idea of being part of a community is born based in
conceiving Cinema as a collective experience. Hundreds of
emotions are shared in the specific moment of showing a
film, yet theyre experienced by the spectators in a passiveway.
Our idea is to take that collective emotion one step further,
transforming it into an active emotion and a collaborative
experience, where the spectators are active producers of a
common project.
There are 2 ways of participating in Idiots Paradise:
A collaborative project.
Become a part of the Community and get access to
all of its benefits. Participate in the development of
the film and access, free of charge, to events and ac-
tivities revolving around it.
PRODUCER.People who wishes to join the team and who are par-
ticipating in the project production, whereas design-
ing posters, proposing ideas for activities or being
part of the team in specific tasks, like project diffu
sion and actively re-twitting and re-posting our con-
tents, etcetera.
COLABORATOR.
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Community
13Master Plan.
Social networks.
Events.
Crowdfunding.
Crowdsourcing.
PARTICIPACIN.It is through the license the film possesses that peo-
ple will be able to create works derived from it (de-
tails ahead), thus generating a universe of different
audiovisual pieces dispersed over the web created by
the same users. All of this in a legal, free and unre-
stricted way.
CREATIVE COMMONS.
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Interactivity:
www.paraisodelosidiotas.c14
There are two versions of Idiots Paradise.
One is the MASTER version, which is the film that will be
sent to festivals and will be premiered in cinemas, televi-
sion and DVD. This version tells the story from a directors
own montage, mixing both plots simultaneously and having
a different ending from the one in the free interactive ver-
sion in the internet.
And the second version is INTERACTIVE. This version will
only be visible through internet and people will decide
which direction the story takes.
Its visualization is free for all spectators. The level of inter-
activity appears only once, in the catalyst.
The catalyst is a concept used in script writing which refers
to: a fact, phrase, gesture, etcetera, and changes radically
the balance of forces in the main characters life. Its pro-
duced by chance or will and it is the main character that
must react to it. In this case, the direction that our lead
character takes will be decided by YOU.
The options are two, and each one leads to tell a totally dif-
ferent plot from the other.
While the Interactive version is free for all audiences, onlythe producers, who through user names and passwords,
will be able to access both versions of the film through a
worldwide digital avant premiere, even before its commer-
cial premiere in cinemas.
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Creative commons:
15Master Plan.
Creative Commons are, simply, licenses that allow giving
specific uses to the works developed by the authors and in
a less restricted way than the traditional copyright.
Instead of having all rights reserved, the Creative Com-
mons allows the works to have some rights reserved,with the possibility of administrating them as you wish.
In the case of Idiots Paradise, the film will be released once
finished the chain of commercial exploitation (counting
from the day it premieres) for all of the producers com-
munity.
They will be able to distribute it, copy it, re edit it and gen-erate all sorts of new material, even having commercia
benefits of it.
Idiots Paradise will be part of the world, transforming itself
into derived works and of collective use, whereas is free or
commercial.
The film can be distributed, copied and exhibited by
third parties, always naming the original authors.
ACKNOWLEDGMENT:
The created material can me modified and distrib-
uted but under the same license as the original ma-
terial.
SAME SHARING:
Share, Remix, Reuse.All of this in a legal, free and unrestricted way.
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Distribution:
www.paraisodelosidiotas.c16
Worldwide and multi language.Free premiere, in High Definition and interactive. Here the
contents are before somewhere else and there are updates
and exclusive extra material for the producers community.
At the time of the premiere, the tech and the artistic team
are in constant interaction with the producers, who have
the benefit of being the firsts to watch both the interactive
version as well as the master version.
For those who arent producers, you can only enjoy the in-
teractive experience, free and in High Definition.
INTERNET.
Traditional, not conventional.Idiots Paradise will be also present at cinemas and in digital
format.
Its first premiere place will be Santiago de Chile. The exhib-
ited version will be the MASTER version, which contains a
different ending from the interactive version in the inter-
net.
This version corresponds to the directors version, the onewhich has traveled throughout the festivals.
Besides, some exhibitions will have:
- Live music
- After party
- Awards
THEATRICAL.
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Special editions.We plan on premiering with 1000 optic units; half of them
will correspond to a special version of limited collection.
There will also be sales of special pen drives, numbered and
unique, with extra contents, PDF project files and variousfilm formats.
All of those elements will be available in traditional stores
as well as in our sales portal of Idiots Paradise.
PHYSICAL SUPPORTS.
Distribution
17Master Plan.
Traditional, not conventional.The traditional way is for a movie to appear in open televi-
sion after 200 to 300 days and even after 2 years after the
premiere at cinemas.
With our distribution model and added value this is not
necessary.
After seven months of its premiere in cinemas, Idiots Para-
dise, in its MASTER version will be able for television.
This makes a great difference in exhibition advance, in com-
parison to other types of films, generating, in less than a
year, premiere in all existing platforms.
TV.
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www.paraisodelosidiotas.c18
Distribution.
Take it everywhere.Transmedia content will be distributed throughout cell
phones, which will add depth and details to the story.
These contents are exclusive for this format, having a very
reduced cost.
MOBILES.
New frontiers.Air lines, VOD Cable (Video On Demand), video games con-
soles, iTUNES and other markets will also be the target of
Idiots Paradise.
OTHER EXHIBITION POSSIBILITIES.
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Production Scheduling:
19Master Plan.
More than 700 days of development, 60 days of pre production, 25 intense days of shooting, 90 days of post
production, more than 18 locations along Chile, a team of over 70 artists and technicians, and a simultaneous,
interactive premiere free all over the world, makes of this movie a unique experience in the region.
The work schedule begins in November 2009 and ends with the premiere the first trimester of 2013.
5 monthsDEVELOPMENT
9 months
PRODUCTION.6 months
START UP.6 months
DISTRIBUTION.
6 months
FINANCING.12 months
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20
Making this project, covering all its stages until the day it
premieres, has a cost of 434.807 EUR / US$600.562, which
are distributed as it shows below, throughout the devel-
opment of the project:
www.paraisodelosidiotas.c
Budget:
Shooting51%
Pre production10%
Development13%
Distribution and Exhibition
13%
Post production
13%
220.535 eur
us$303.349
434.807 eur
us$600.562
44.779 eur
us$61.595
54.214 eur
us$74.881
58.565 eur
us$80.557
56.713 eur
us$78.010
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Financing:
21
We use Crowdfunding as a way to set in motion the project and generate the community that will be present at the
moment of its premiere.
Such premiere potentiality, added to a massive global and interactive distribution, makes the movie a HIGH IMPACT
product, generating a greater possibility of interaction with the brands.
Master Plan.
Some sources of nancing:
CROWDFUNDING
Own crowdfunding
Kickstarter
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We are:
22
Fresh ideas and fearless productions identify us. We are
young and we believe that the impossible is possible with
effort and passion. We are a producing company that is
born to tell stories, stories that are seen and that generate
a contribution to the Latin American industry.
We do what we love and we are committed to that.
We believe that current cinema must look for new ways of
production and interaction with the audiences, squeezing
the use of new technologies to find new paths in the devel-
opment processes.
Idiots Paradise is a project which, no doubt, speaks of our
times.
It speaks about where are things going and about challeng-es that are left to face.
www.sillafilms.c
Master Plan.
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BENJAMIN SANDOVAL / Producer
Of a creative spirit, multifaceted, restless and focused in
details, he is in constant search of a new challenge. He
made his first short film when he was ten years-old with a
Hi-8 and since then the travel of the ideas has been his pas-
sion. He won various awards through college, besides he
has worked as a director, producer and editor in publicity.
With studies in Filmmaking, Scripts and a Diploma in Execu-tive Production of Universidad del Desarrollo, Benja is also
a fan of video games and loves Watts pineapple juice.
RODRIGO GONZLEZ LARRONDO / Director
Movie lover and rocker, hes always searching for new cin-
ematographic styles to apply in his work. Since he was a
kid he endeavored on putting his songs to his home made
films in an effort to impress girls. His first college short film
granted him the Year Revelation Award, besides being se
lected in the Valdivia Film Festival with his medium-length
film called Causualidades. Currently he is focused in thedevelopment of Idiots Paradise and parallely he contin-
ues to make music with his group Los Darwins.
The team:
23 www.paraisodelosidiotas.cl
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The team
24
Nicolas Wellmann G.Screenwriter
Since he can remember Nico
writes new stories day by
day. Intelligent and obses-
sive, he went through some
universities in Argentinaand Chile, until he stayed in
Chile writing over a dozen
projects. He was a screen-
writers assistant for Mar-
cela Said and Julio Rojas. At
present he is working in the
writing of three films and as
an advisor of scripts for di-
rectors such as Che Sandoval
(Te cries la mas linda).
Paz UrrutiaExecutive Producer
With over 10 years of experi-
ence in the audiovisual mar-
ket and winner of various
audiovisual funds, Paz has
been in charge of projectslike Ojos Rojos (Red
Eyes), the most watched
film in 2010, the awarded
documentary La Colori-
na and Megavision, Canal
13 and TVN series such as
Grandes Chilenos (Great
Chileans).
Andres Garca HuidobroMarketing / Distribution
He is a publicist with over 10
years of experience in the
field of cinema, professor
and former Marketing Man-
ager of distributers like Unit-ed International Pictures
and BF Distribution; hes also
an executive in charge of co-
ordinating the campaigns of
Coca-Cola, Ripley, VTR and
Nestle in McCann Erickson.
His experience in cinemato-
graphic distribution covers
more than 50 movies, from
international premieres like:
The Twilight Saga, MillionDollar Baby and Paranormal
Activity, to Chilean movies
like: Grado 3, La vida de los
Peces and Mirageman.
Master Plan.
Nicolas Etchebarne
Mackenzie
Executive Producer
Filmmaker by profession, he
is committed and efficient
With experience in execu-
tive production in films likeDesde el Corazon and
Shop-Shui. Nico is also a
pedagogy lover; he currently
teaches executive produc
tion in University UNIACC
along his great friend and
executive producer Macare-
na Concha.
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The team.
25 www.paraisodelosidiotas.cl
Claudia TorresCommunity Manager
She is in charge of the so-
cial networks of campaigns
like Teleton, Movistar and
several awarded Blogs and
internet sites. She knew howto take advantage of her
geek qualities at what she
knew best: being queen of
the virtual layers of internet.
Zainab EbrahimiUSA production
Raised in New York, from
an Iraqi father and Chilean
mother. Former student
leader and Informatics En-
gineering student at NYIT.With great managing and
committing capacity, Zainab
is in charge of community,
events and merchandising in
USA.
Andrea CarvajalClaudia GutirrezDaniela ArancibiaMedia and Comunication
Andrea Carvajal and Claudia
Gutierrez are Plaza Espec-
taculos, the press agencyin charge of boosting and
defunding films for over 10
years. Among them there
are films like La vida de los
Peces, Super, Dawson
Isla 10, All inclusive, El
Cielo, la Tierra y la Lluvia
and Desierto Sur. In our
project they have stood out
for getting involved with us
from the beginning, project-ing their experience and wis-
dom at all moments.
Juan Pablo BarrosCreative Director
With a degree in Graphic
Designs, JP always stands
out by being efficient, sys-
tematic, creative, and spir-
itual advisor. Since he joinedthe project we knew that
the whole graphic and artis-
tic concept will be in good
hands. It is enough to look
at this folder to realize that
fact. He stands out because
of his level of professional-
ism and compromise, com-
bined with his excellent
tenacity. Hes a ninja of the
arts and an A+ as a person.
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The team
26
Constanza GazmuriArt Director
Outstanding visual artist of
Universidad Catolica. The
second she returned from
Spain after getting his Mas-
ters in Film Artistic Direc-tion, she joined Idiots Para-
dise. She stands out because
of her renewed and fresh
style and because of her
working sensibility.
Nano SternMusician
Outstanding national song-
writer, he has performed in
important stages worldwide.
Hes part of the new genera-
tion of Chilean musicians likeChinoy, Camila Moreno and
Francisca Valenzuela, and he
will be in charge of creating
the main theme song of the
film. Camila MaureiraAssistant Direction
Daniel SantanaProduction Assistant
Constanza LuzoroTranslation
Javiera CamachoDesign
Cristina YaezLegal
Diego IllanesProgramming
Master Plan.
Sebastin Olivares
Composer
Neat, obsessive and pro-
found lover of Mahler
and Debussy. He lives and
breathes music to exist.
Composer and movie loverto the core. Currently hes
developing the whole score
of Idiots Paradise.
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27
Movie Specications:
Name: Idiots Paradise.
Production company: Silla Films Inc.
Type of production: Fiction full-length film.
Production Country: Chile.Language: Spanish / English
Total Budget: 434.807 EUR / US$600.562
Runtime: 100 minutes.
Target audience: Young adults (15-38 years old)
Socioeconomic segment: ABC1-C2.
Genre: Drama Comedy.
Sub genre: Romantic Comedy.
Type of film: Medium List.Film format: High Definition.
Exhibition format: Digital and Streaming.
Distribution strategy: 360 - Transmedia.
Shooting date: July 2012.
Premiere date: April 2013
Financing: Crowdfunding National and
international funds Investors Sponsorship.
Director: Rodrigo Gonzales Larrondo.Producer: Benjamin Sandoval
Executive producers: Paz Urrutia -
Nicolas Etchebarne Mackenzie.
Script: Nicolas Wellmann Georgudis.
www.paraisodelosidiotas.c
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28
Idiots Paradise is a project which, with-out a doubt, speaks of our times.
It speaks about where are things going and
about challenges that are left to face.
Nonetheless, this project not only allows us to make a film that
is visible and according to our way of viewing the world.
This project allows us to fulfill a dream
And fulfill it no matter what it takes.
We invite you to become part of this experience
Conclusion
Master Plan.
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www.paraisodelosidiotas.cwww.sillalms.cl
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Directed by: Script by: Produced by:
Rodrigo Gonzlez Nicols Wellmann Benjamn
www.paraisodelosidiotas.clMore information: