search in the social era a new mindset for the contemporary marketer
massimo burgio international search summit london, 14 may 2009
search 2.0 2.3D 3.0 ?.x
online practices and technologies that users
adopt to share content, feelings,
opinions, experiences, and the same media
social media
“ ” wikipedia
change attitude
(yes you can)
social search
tagging
sharing listi
ng
collaborating posting
rati
ng
voting
ran
kin
g
uploading
commenting
bookmarking
linking
people helping people finding stuff
userfuelled
branding
opportunity
thread (and/or)
search breathe
think plan
intelligence
a new kind of marketing
refe
rra
ls
social networks
key phrases
wo
rd o
f mo
uth
ratin
g
voting
buzz blogs keywords
competitors online reputation polls
engagement
liste
n
tools a new breed of
marketing
brand monitoring
social networks
online PR
blogs twitter
co
lla
bo
rati
ve
to
ols
buzz w
eb
an
aly
tics facebook
linkedin
RSS
technorati digg
influencers
conversations
engagement
knowledge sharing
ROC MAO
SEO
SEM
viral wikis
wordtracker
ad
wo
rds
search
mindset
a new style of marketing
perseverance proactivity patience passion
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tan
d
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ROI returnoninvestment
RIOT relevantinteraction
optimizedtraffic
you can
social media
strategize integrate innovate
massimoburgio
sempoboard.global.europe
globalsearchinteractive
mediacamproma