Mashups, Mindshare & Money
R.L.NarayananDirector
Equvia Webservices
About MeFounder & Director for 360 Degree Interactive /
Equvia WebservicesBuilt a Visual collaboration product with Indian
development teamWorked with enterprise customers like Intel,
Microsoft, Hindustan Level and othersCo-lead organizer in Proto – A showcase for
technology startups in IndiaBlogger, Technologist, Financial Planner, Semantic
Web Evangelist, Geek-by-heart and not by code
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 2
API is the new HTMLData is the new Adobe PhotoshopSOAP, REST, variants of XML-RPC are all data
distribution mechanism and will be the defacto language of the future
04/08/23
Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com 3
Mashups
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 4
Mashups - Mindshare
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 5
Mashups - Mindshare
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 6
Overview of Mashup economyIts too Geeky to understand and codeAPIs are controlled by large companies,
without any common, clear SLAsDeveloper Egomania Most of the mashup’s are fun & not businessCommon user enabling is too far awayNo critical mass to achieve recognition Very less commercial value in APIs [Stock Mkt
Data, Local Business on Maps]
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 7
All Great. SHOW ME MONEY.
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 8
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 9
Money in MashupsMaking money in Mashups are real
hardThere are fewer companies / small firms
making money on MashupsThe future of making money in mashups lies in
3 areasContextual mapping of local advertising
on MapsData mashups, which enables e-
commerce [Stock Data, Amazon Book sales, eBay auction items]
Prime industries target– Automobiles, Healthcare, Manufacturing, Real Estate
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 10
Money in MashupsEnterprise Data distribution, mash-ups to make money
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 11
Money in MashupsHousing sector using Maps [Microsoft Maps & Zillow]
04/08/23Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 12
Money in MashupsLocal advertising based on street maps [Yahoo]
Mashups are great, but a long way to goThere is money in it, lying in niche areasMashup Economy is small with very small
playersMashups alone can’t be run as a business for
many peopleThe present APIs lack depth, vision in terms of
distributed data for mashups to grow and be an industry by itself
04/08/23
Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com 13
Summary
04/08/23
Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com 14
Questions / Answers
Thanks.
Contact: [email protected] www.360in.com
Recommended
