Marketing Workforce Center Services
Aron DiazBusiness Outreach Representative
Colorado Workforce Development Council
The Colorado Workforce Development Council
• WDC mission and the Workforce Investment Act 1998 – 4 Committees of the CWDC
• State Workforce Investment Systems• Skills Development and Partnership• State Youth Council• Business Outreach and Marketing
Statewide Marketing Initiative
• BOAM Committee Objectives– Create and implement a statewide
marketing plan that increases the awareness of business and individuals that there is a new workforce system.
– Colorado is the first State in the Nation to attempt to brand its Workforce Centers on a statewide scale.
Purpose of the Marketing Initiative
• Raise Brand Awareness • Increase Market Saturation • Develop a systematic approach with
measurements • Create a “self-sustaining” program
for workforce centers
Building a Strategic System
• What is Marketing• SWOT Analysis • Commissioned a Marketing Task
Force • Marketing Training • Baseline analysis
Statewide Campaign
• September to be proclaimed Workforce Development Month
• Use of Standard Logo• Best Practices
– Taskforce– E-Mail Blasts
Example of Local Efforts - Denver Metro
• Collaborative effort between the Denver region
• Small Business Symposium as a regional initiative
• Cause-related marketing and Channel 9
• Partnering with CDLE
Ongoing Support and Capacity Building
• Hired marketing consultant • Continued assessment of strategic
efforts at WDC level • Continued training and support of
regional marketing efforts • Field support to local Workforce
Boards
Ongoing Support and Capacity Building- continued
• Continued training of local staff and managers
• Money to local boards• Individual assistance for each region
to build a strong brand identity in their respective areas
Marketing a Win/Win
• Businesses– Improved customer service – Improved communications – Better referrals – Knowledge of services provided – Bigger bang for their tax dollars
Marketing a Win/Win
• Workforce Centers– Increased support– Save money! – More professional and market driven
image– Link statewide efforts – Employers recognize the workforce
system
Contact Information
ARON DIAZBusiness Outreach RepresentativeColorado Workforce Development
Council(303) 866-3719