Marketing Effectively
on FacebookJonathan Xu | Paresh Rajpurohit
Amneet Tatla| Elizabeth Sarley
Build a sense of community
Have a human touch
Create fresh content
Have fun
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Use the power of social proof5
Key PrinciplesWhen marketing on Facebook
Measure results6
Posts
Business info
Analyze results
Marketing on Facebook
in 5 Steps
Ads & campaigns
Reviews &comments
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3
4 5
Posts
Business
info
Analyze results
Website. Address. History. Hours. Phone. Email.
Help your customers get to know you
Ads & campaigns
Reviews & comments
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3
4 5
Posts
Business
info
5. Analyze results
High-quality + bright colors + striking image. Use slideshows.
3. Ads & promotions
Reviews& comments
Photos
Sentences Concise + informal + proper grammar. 1/8th area. Use links.
Timing Scheduled postings. Timely content.
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1
4
Posts
Business
info
Reviews & comments
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4
Know the goalsof your campaign
Set a budgetfor your campaign
Target the right audience location, demographics, interests
Have a strong Call to Actionclickable buttons drive purchases
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C
D
Analyze results
Ads & campaigns
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5
Posts
Business
info
Reviews & comments
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1
4
Know the goalsof your campaign
Set a budgetfor your campaign
Target the right audience location, demographics, interests
Have a strong Call to Actionclickable buttons drive purchases
B
C
D
Analyze results
Ads & campaigns
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5
2. Posts
5. Analyze results
3. Ads & campaigns
Star ratingsencourage positive reviews
Engage customersby inviting them to Like your page
Comments Moderate and manage them
Address customer concernsby paying attention to their reviews
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C
D
Business info
Reviews & comments
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1
See your results for each advertisement
Examine analytics reports broken down by customer
demographics, device, clicks
Posts
Business info
Analyze results
Ads & campaigns
Reviews & comments
Analyze your
advertising effectiveness
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A great example
Thank you!