© 2012 Cisco and/or its affiliates. All rights reserved.
Market Scenario
Michele Dalmazzoni
Sales Collaboration Leader for Italy
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Your Future Workforce
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Three trends companies are dealing with
Social Media Device Explosion Blurred Boundaries
Source: IDC
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15 billion new networked mobile
devices by 2015
3/4 of employees uses
MULTIPLE DEVICES for work
56% of information workers
spend time working OUTSIDE THE OFFICE
100% of IT staff
STRUGGLE to keep up with mobile needs
Mobility is driving a
transformational change
in IT
Device consumerization
is driving a
transformational change
in user experience
Will transform how every
business delivers IT to
its employees
Will change how every
business interacts with
its customers
Cisco Confidential © 2012 Cisco and/or its affiliates. All rights reserved. 5
2012 2004
The workspace is changing
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3 trillion minutes of
video content will cross
the Internet each month
in 2016, up from 735
billion in 2012. (Cisco
VNI)
In 2016, mobile data traffic
alone will be 5x larger than
the volume of the entire
global Internet in 2005.
(Cisco VNI)
Traffic of mobile
business data will reach
2.5 Exabytes per month
in 2016, the equivalent of
853,174 DVDs per hour.
(Cisco VNI)
1.3 million Android
activations per day.
(9/2012, Google)
64% of smartphones sold
are Android devices.
(Q2/2012 Gartner)
Source: Corriere della Sera – January 26th 2013
Source: Corriere della Sera – February 25th 2013
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
1,000M
750M
500M
250M
0
1,750M
1,500M
1,250M
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
2,000M
Apple
Units S
old
per
YE
AR
20M
40M
60M
80M
100M
120M
140M
160M
Cis
co E
nte
rpri
se W
irele
ss
Revenue
Nice to Have Mission Critical
10% of employees connected
(laptops in Conference Rooms)
-- 200% --
100% employees connected with 2
devices
(laptop + IPhone)
IPhone replaces BB as
#1 corp phone
Introduces Native
wireless capability
-- 300% --
100% employees connected with 3
devices
(laptop + Iphone + IPad)
Fastest
Growing
Business
Unit
The Network Has to Change
Efficient Converged Consistent Scalable Manageable
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LAN
VPN Web Security BYOD / NAC
WLAN
Only Cisco is listed in all four leader quadrants critical to BYOD / Mobility
Unified Communications
Gartner: August 2012
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Corporate Telephony
#1 IP Telephony
Gartner Magic Quadrant for Corporate
Telephony, Jay Lassman, Geoff Johnson,
Steve Blood, 9/17/12
Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select only
those vendors with the highest ratings. Gartner research publications consist of
the opinions of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of merchantability or fitness
for a particular purpose
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Web Conferencing
#1 Web conferencing
Gartner Magic Quadrant for Web Conferencing,
David Mario Smith, 12/5/11
Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select only
those vendors with the highest ratings. Gartner research publications consist of
the opinions of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of merchantability or fitness
for a particular purpose
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Unified Communications
#1 Unified
Communications
Gartner Magic Quadrant for Unified
Communications, Steve Blood , Bern
Elliot, 8/27/12
Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select only
those vendors with the highest ratings. Gartner research publications consist of
the opinions of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of merchantability or fitness
for a particular purpose
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Serve un Approccio Olistico e
Architetturale per coprire una varietà sempre più vasta di bisogni di
Collaborazione
Mobile, Office, Home,
Inter-Company Smartphones, Tablets,
Laptops, Thin Clients
Video, Voice, Web,
Social, Business Apps
Cloud On-Premises
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Ogni Contenuto Ovunque Su Ogni Device
Serve un Approccio Olistico e
Architetturale esperienza collaborativa integrata
© 2012 Cisco and/or its affiliates. All rights reserved.
Cisco Solution
Product Sales Specialist Bordless Network and Collaboration
Matteo Masi & Davide Urso