Marc Canter talk
Thank you for having me
Here I was at LeWeb ‘08
Status
• Adored by some, unknown to most, original software dude
• Wikipedia page, blog, mentor, public speaker
• Entrepreneurial for 30+ years, put my own projects on back burner 1+ years ago
• Ready to relocate, fired up
• Matt called me a CPO
A Hero’s journey
• Started a company, got VC, became an industry
• Continued my Quest, started Family 2.0, watched Web 1.0 & 2.0 evolve
• Started more companies, built a platform, fought battles, wrote a book
• Moved to Cleveland, have an approach to “create on-line jobs for normal people” – called the “Digital City” project
• Here’s what I’ve been doing since I left Macromedia in ‘92
Content + Technology – ’92-’97
• MediaBand
• The Marc Canter Show
• MediaBar
• SuperBowl XXXII
Cyber-club – Trieste, Italy – ‘98
Citizen Dashboard
Digital CityNavigation
Digital Cities
Notice the Patterns, Spot the Trends
• Content + Technology + Community
• Do something WITH the bandwidth – Smart Cities need software infrastructure
• Media rich intelligent client side
• Multi-device, multi-platform, multi-location
• Lots and lots of stuff to keep track of, participate in and maintain presence in
• Adaptive User Interfaces
• Digital Lifestyle Aggregation
New work habits, ways to run a project
• Virtual
• Agile
• Open Source
• Project-based
• Brainstorm
• Design, Architect
• Recruit, Grow team
• Lead, Inspire
While also staying relevant
• Story teller, Blogger, Advocate, Believer
• Participate in Conversations, Forums, Comment threads, Social Media
• Speeches, Panels, Audience member
• Mentor, Adviser, Friend
• Constantly learn – and teach
NoticeOutlinerStructureeditor
User InterfaceAdjuststo theuser
Relationshipsof peopleto eachother
AOLPrototypeof aVideo chatCommunity
Design for “Friends”Portal and Community- Warner TV -’01
Design for newkind of SocialNetwork – ‘02
eg. I can design, architect and build large scale systems with virtual, local or hybrid teams.
Enabling humanswith tools
To control Structure, Content and Community
in the proper context
Case study: the Persona Editor
• Structure editor for managing one’s digital lifestyle
• In-Do-Out – never hold onto data – or lock customers in
• Based on the “two-way web” – which doesn’t exist – yet
• Prototype built (view video starting @ 23:05 prototype = 28:50–30:35)
• What can we learn from this tool design and it’s history – about me?
Kill several birds with one stone
• Useful tool, day one, becomes selling point to two-way web – solve Catch-22
• Licenseable technology, works with everyone
• Establish an open standard, attain leadership = publicity
• Gradually expose the Kimono, multi-year roll-out strategy
• Work with others, build consensus and community around solutions that help
• Web service + Tool + Packaged Content + Community
Tool Goals
• Come up with an open format to inter-connect networks, platforms, vendors and independents – together (“Connect the dots”)
• Leave crumbs on the table – for the little guy (eg. Distributed Open Architecture)
• Be the co-creator and leader of this format’s growth and importance
• Ride on those coattails – with a coolio new kind of tool – that can edit the content, services and user’s data – in an outliner
We start off with “open social networking”
• A Dashboard Container format – for inter-connecting stand alone networks• …..together
Dashboard Container format
• Microformats built into HTML web pages –discoverable “by others”
• Regardless of website, blog, eCommerce or Web Service – they all have “Contact Us”, “About”, or some way of finding out “what this site IS?”
• Proposed set of “dashboard containers” that we’d all “share” – to facilitate an open distributed architecture
Shared Access examples
• Drunken Coed uploads photos – after a rough night• Changes her mind the next day
• How can she retrieve not just the images from the main site (even after Snapchat expiration) – and make SURE nobody has access – anymore?
• Shared Software Infrastructure – open APIs – free access and usage:• Listings, Catalogs, Directories (ala Craigslist, Etsy, Angie’s List, AirBnb,
Yelp, Kudzu)
• History of a local region – senior citizen and figurehead interviews
• Surveillance cameras, security status
The format is the agenda
• Make sure that all stakeholders have a problem that gets solved
• Find sponsors and licensees – to bootstrap and slowly iterate
• Build consensus through great solutions
• Open Source, Developer program and lots of Code Libraries
• Cross-vendor promotions
In-Do-Out
• Import and/or Point at external data
• Do something to the data (combine w/other, edit, tag/categorize, annotate)
• Send it back out (publish, route, update)
• Supports real-time dynamic data that is coming from various real-time services, content sources, publishing nodes and end-points
• And is going back out to multiple nodes, web presences, conversations, dashboards, networks, channels, games or end-points.
Persona Editor MVP – 1st version
• Is the launching pad for the format
• Works w/Facebook, Google, most existing platforms
• Maintains one’s personal Media collection
• Enables you to combine, publish, maintain
• Something coolio – dynamically changing, updating
• Becomes utility for the real-time web
Show working prototype
Buh bye
• Marc Canter – 925-876-0475
• Marc@DigitalCityMechanics
• Marc.Blogs.It
• @MarcCanter4Real
• http://www.linkedin.com/in/marccanter
• http://en.wikipedia.org/wiki/Marc_Canter
Digital City project