Osama AshfaqAlcatel-Lucent
IntroductionDid Engineering from NUST is 2003Worked for NESCOMWorked at LUMSDid MBA from LUMSWorked with UnileverStudent Consultancy with CiscoHeaded Alcatel-Lucent Enterprise Unit –
Pak / AfgCurrently Heading ALU Mobilink Account
What is Business Mathematics?Business mathematics is mathematics
used by commercial enterprises to record and manage business operations.
Mathematics typically used in commerce includes, elementary arithmetic such as fractions, decimals and percentages, elementary algebra, statistics and probability.
Some cases more advanced mathematics such as calculus, matrix algebra and linear programming are also used.
COMMAND CONTROL
How is it used?
It is about giving a direction and leading your enterprise to success.
It is about the future
It is about controlling your enterprise and keeping it in limits to make it a success.
It is about the Present.
BUSINESS DOMAINSFinanceAccountingMarketingSalesProcurementStrategyPlanningOperationsProductionLogistics and Supply Chain
Finance (Management of Money)
Debt and Financing Mgmt(Debt (Long / Short), Bonds, Term Papers, Shares, Equity)
Investment Mgmt (Financial Investments, Asset Investment, Strategic Investments)
Leasing / Insurance MgmtFinancial Business Planning
(NPV, IRR, WACC, Financial Ratios)
Accounting (Keeping Track)
External Reporting (Balance Sheets, Income Statements, Cash Flows)
Internal Reporting (Monthly, Qtrly Reports)
Book Keeping / Transaction Recording
Asset Valuation / Depreciation / Amortization
Management of Taxes and Governmental Liabilities
Marketing (Developing and Promoting Products)
Consumer / Business Behaviors, Segmentation and Profiling
Channel Design, Channel Mix and Channel Value Proposition
Price Elasticity, Demand & Sales Forecasting
Concept Testing & Test Marketing for Product and SKU launches
Brand & Advertisement Research
Sales (Art of Selling)Evaluating Sales ROIStatistical Analysis of
Territory / Verticals to evaluate focus areas.
Evaluating Channels of Delivery (Retail, Direct, VAD, Telesales, Online)
Sales Promotions / Evaluation of Sales Promotions
Sales Team Planning / Incentive Plans
Customer Churn Control
Procurement (Best, Cheapest, Fastest)Benchmarking, Cost Targets, TCOVendor Scorecards / Selection
ProcessesProcurement Process / Tendering
ProcessCost – Benefit Analysis, Cost –
Utility AnalysisEvaluation of Consolidated Buying
vs Decentralized Buying vs Outsourcing
Fraud Detection
Supply Chain / Logistics (Moving Stuff)Logistical Trade offs in the Supply
Chain (Optimized Paths) – Network Diagrams
Demand Planning and Forecasting (Through out the Chain)
Inventory Planning (Raw, WIP, Finished Goods)
Cash Flow Planning Strategic Decision: Make / Buy,
Where to make, Competitor Benchmarking, Size and Paths of the Supply Cycle
Planning and Decision Making (Art of Action)BudgetingForecasting (Covariance, Correlation,
Regression)Decision Analysis (Decision Trees, Stochastic
Ordering / Dominance)Linear Programming / Optimization / Multi
Criteria Evaluation / DesignRisk Analysis (Composite Risk Index)
Operations / Production Management (Engine of the BusinessLean Manufacturing /
Processes (Muda (Waste), Mura (Unevenness) & Muri (Overburden)
Total Quality Management / Kaizen
Six Sigma (99.99966% defect Free), Statistical Process Control
Project ManagementServices Management
Economics (Using Scarce Resources)
Demand / Production Optimization
Price elasticity estimations, and choosing the optimum pricing method.
Capital Investment decisions
OSAMA ASHFAQALCATEL-LUCENT