StartUps in ApplicationsInnovation & Trends in Mobile
Flirtomatic - Udi JacobiYoose - Christian Geissendörfer
7P - Marc O. SchmögerAloqa - Johannes Martens
itsmy - Vince Stayblaka-aki - Ralph RiekeGeoVoucher - Till Issler
skobbler - Marcus Thielking
M-Days, Munich, January 2010
Alan Kay: Dynabook
Mobile Device Innovation
20071993
2012 ?
2010
The App Explosion
Branded Apps
BMW Z4: 1million downloads in few weeks
Branded Apps
Coke: 1million downloads in few weeks
Branded Apps
BarclayCard: 2million downloads in 5(!) days11million downloads total
11million
#1 challenge: Monetize Global Traffic
Smaato SOMA34 ad networks2200 publishers
3 billion ad requests
Jury Members 2009:Jury Members 2009:Mark Wächter (Mobile Monday,BVDW)Michelle Sklar (bnetTV)Peggy Anne Salz (MSearchGroove)Ragnar Kruse (Smaato Inc.)Rudy De Waele (dotOpen/mTrends)Tomi Ahonen (Author)Trey Harvin (mobiThinking)
245 Nominees & Entries19 countries19 countries
FINALISTS 2009 FINALISTS 2009
Aloqa, Buzzd, BarclayCard (Aloqa, Buzzd, BarclayCard (FishlabsFishlabs), ), Flirtomatic, goal, Flirtomatic, goal, itsmyitsmy, , Lance!, Little Spender, Lance!, Little Spender,
Lucky (NearbyNow), MoTweet, Lucky (NearbyNow), MoTweet, Sherpa, SPB TV, Sherpa, SPB TV,
waze, YOOSE, Zensifywaze, YOOSE, Zensify
M-Days, Munich, January 2010
StartUps in ApplicationsInnovation & Trends in Mobile
Flirtomatic - Udi JacobiYoose - Christian Geissendörfer
7P - Marc O. SchmögerAloqa - Johannes Martens
itsmy - Vince Stayblaka-aki - Ralph RiekeGeoVoucher - Till Issler
skobbler - Marcus Thielking
www.smaato.com ▪ www.smaato.mobi
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The leading Mobile Ad Optimizer
Harald NeidhardtCMO & Co-Founder
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