Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Love Is All You Need (SPC) Street, Online, Social Media and Print Advertising Campaign
DMA: Los Angeles/NYC Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including:
• Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and
Dedicated Emailing were all utilized for the film. • Street Marketing Reps postered and flyered Italian restaurants in Los Angeles and NYC to promote
the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We
disseminated content, sweepstakes and screening information through our Facebook and Twitter pages along with partner social media communities.
• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the film through print advertising.
Campaign Recap
Banner Advertising - 397K impressions, 303 clicks Sweeps – Page Views – 1806, Entries – 570 • Calendar – 116 page views Dedicated Email – 25.3K+ sent, Total Opens – 3,355 to date, Clicks – 774
Newsletter Banner Ad – 1 wk, 25.3K+ emails, page views – 3,000, 70 clicks Social Media - CC related channels: Facebook – 6,300; Twitter- 2,900
Film Trailer - 270 page views • Online Content – 455 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail outlets
Total Page Views – 9,002 Total Clicks – 1,263
Street Marketing Italian Restaurants – Los Angeles 1
Street Marketing Italian Restaurants – Los Angeles 2
Street Marketing Italian Restaurants – Los Angeles 3
Street Marketing Italian Restaurants – Los Angeles 4
Street Marketing Italian Restaurants – Los Angeles 5
Street Marketing Italian Restaurants – Los Angeles 6
Street Marketing Italian Restaurants – Los Angeles 7
Street Marketing Italian Restaurants – Los Angeles 8
Street Marketing Italian Restaurants – Los Angeles 9
Street Marketing Italian Restaurants – NYC 1
Street Marketing Italian Restaurants – NYC 2
Street Marketing Italian Restaurants – NYC 3
Street Marketing Italian Restaurants – NYC 4
Street Marketing Italian Restaurants – NYC 5
Street Marketing Italian Restaurants – NYC 6
Street Marketing Italian Restaurants – NYC 7
Street Marketing Italian Restaurants – NYC 8
Street Marketing Italian Restaurants – NYC 9
Print ad in Campus Circle Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 397K. Clicks – 303.
Dedicated Email
Delivered – 25,308 Opened – 3,137
Clicks – 711
Campus Circle
Newsletter
Emails – 25,308 Opens – 3,000
Total Love Clicks – 70
Online Calendar
Page Views – 95 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Online Content
Page Views – 455 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Movie Trailer Page
Page Views – 270 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes Entries – 570
Page Views – 1,806
Demographics of Entrants
Age – 31% 18 to 34, 47% 35 to 54
Gender – 59% Female Ethnicity – 44%
Caucasian Status – 46% Working,
25% in College
Sweepstakes Demo. – Age
Sweepstakes Demo. – Ethnicity
Sweepstakes Demo. – Gender
Sweepstakes Demo. – Status
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.
Campus Circle Facebook Likes: 6,300 Twitter followers: 2,991
Social Media Post examples