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Networking
Presented at the Seminar on "Challenges and Opportunitiesof Librarians and Information Professionals in the Age of New
Technology, conducted by The Association of SpecialLibraries of the Philippines, Inc. (ASLP) in cooperation withthe Zamboanga del Norte Provincial Library, on April 27-30,
Bamboo Garden, Dipolog City.ASLP
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Scope of the presentation
1. Networks / Linkages / Consortia
2. Resource sharing
3. Social Networking
4. Building relationships
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1. Networks
Definition: A network is an association ofseveral entities such as individuals,organizations, institutions, etc) with the
objective of participating in a commonactivity (s) towards a common goal.
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Consortium
Consortium derives from the Latin wordconsors, meaning partner.
Consortium refers to a partnership or an
association of two or more entities(individuals, organizations, institutions,etc.) with the objective of participating in acommon activity for a common goal.
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Network=Consortium
If there are more than two members
Basic Consortium
Consortium/Network
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Centralized Network
1
2
3
4
5
6
7
There may be different numbers of participants
per member in a network
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Distributed Network/Consortium
12
34
5
There may be different numbers of participants per member in a network
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Why should Libraries build or Join
Networks/Consortia?
It is mutually beneficial to all membersbecause of resource sharing
Shared subscription to databases and e-
journalswin-win situation Cooperative acquisition of books and other
materials to minimize duplication of thecollection
Reciprocal Services (Interlibrary Loan,Document delivery, reference, onsite use)
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Other Benefits
Enables smaller institutions to haveaccess to resources they otherwise cannotafford
Cooperative cataloguing can lead to staff
savings and a shared union catalogue. Cooperative staff development programs
On the job training
Seminars and workshops
A bigger shared collection for all. Win-Winconfiguration
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Shared Subscription
Members share the cost of subscriptionand have equal access to information viathe Internet.
LibraryNetwork
Internet
User
Database
Index/ abstract/full text
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Shared Cataloguing Members have equal access to the union
catalog. They may copy, upload and addaccession numbers to existing records viathe Internet.
LibraryNetwork
Internet
User
Database--Union Catalogue
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Shared Acquisition Members can search the union catalogue
for duplicates thereby making decisions repurchase.
LibraryNetwork
Internet
Librarian
Database--Union Catalogue
Purchase Dup? YN
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Shared Facilities
Members may use each others facilitiessubject to library rules and regulations withor without usage fees.
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Shared Expertise
Members may share expertise with orwithout training fees
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3. Social Networking
A social networking service is an onlineservice, platform, or site that focuses on buildingand reflecting of social networks or socialrelations among people, e.g., who shareinterests and/or activities.
Online community services are sometimesconsidered as a social network service, thoughin a broader sense, social network serviceusually means an individual-centered servicewhereas online community services are group-centered.
Source:http://en.wikipedia.org/wiki/Social_networking_service
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Some types of social networking
services
The main types of social networking services are
those which contain category places (such asformer school year or classmates), means to
connect with friends (usually with self-description
pages) and a recommendation system linked totrust.
Popular methods now combine many of these.
Examples: Facebook, Twitter, Hi5, Multiply,
Source:http://en.wikipedia.org/wiki/Social_networking_service
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Definition: Social Networks
A social network is a social structuremade up of individuals (or organizations)called "nodes", which are tied (connected)by one or more specific types ofinterdependency, such as friendship,kinship, common interest, financialexchange, dislike, sexual relationships, orrelationships of beliefs, knowledge or
prestige. Source http://en.wikipedia.org/wiki/Social_network
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Definition: Social Media
An umbrella term that refers to new socialtechnologies especially those wheremultimedia, audio and test are combinedon the web with interactive socialelements the emphasis is on beingsocial, and using the tools to bring peopletogether
Source:
http://www.slideshare.net/giustinid/vancouver-law-libraries-vall-april-2011
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Social Media
Social media is becoming more and morea must for libraries and many libraries arefinding that when used properly it can be a
great tool to save money and promotelibrary services
Source:http://www.slideshare.net/giustinid/vancouver-
law-libraries-vall-april-2011
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Ten social media tools for libraries
1.Facebook Social networking, friends andfamily http://www.facebook.com
2.Twitterreal time social networking onthe go http://twitter.com
3.YouTubeVideo hosting & sharing,
marketing http://youtube.com4.GoogleDocs Online collaboration
http://www.google.com/google-d-s/documents/
5.Slide shareHosting & sharing slidepresentationshttp://www.google.com/google-d-s/presentations/
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Ten social media tools for libraries (2)
6. Google ReaderRSS feed reader
7. BlogsOriginal Web 2.0 tool to publishideas
8. SkypeInstant messaging and VOIPcalling http://www.skype.com/intl/en/home
9. WikisCollaborative writing, communityof practice
10. Social BibliographySocial researchmanagement
Source: http://www.slideshare.net/giustinid/vancouver-law-libraries-vall-april-2011
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Blogs
A blog is a website where entries arewritten in chronological order andcommonly displayed in reverse
chronological order. Blog may also refer to: short for "web log
Source: http://en.wikipedia.org/wiki/blogs
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Wiki
A wiki is a website that allows the creationand editing of any number of interlinkedweb pages via a web browser using a
simplified markup language or aWYSIWYG editor. Wikis are typicallypowered by wiki software and are oftenused to create collaborative works
Source: http://en.wikipedia.org/wiki/Wiki
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Social Bibliography
Social bibliography is what happens when abibliographic management tool (like EndNote orZotero) mates with a social bookmarkingplatform (like del.icio.us). Two of the big namesin this relatively new field are CiteULike andConnotea.
So, where del.icio.us can only store a URL and ashort descriptive blurb, CiteULike stores acomplete citation and, if you like, a full pdf of thedocument and it will format your references for
you in more than a dozen different styles.Finally, it can export and import reference lists inRIS or BibTeX format, so it can play nicely withmost other bibliographic management systems.
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Social Media and Library Trends for 2011
1. Mobile
2. QR Codes
3. Google Applications
4. Twitter
5. Virtual Reference6. Increased collaboration among librarians
7. Teaching social media classes
8. Using social media as a teaching tool
http://socialnetworkinglibrarian.com/2010/12/21/
social-media-and-library-trends-for-2011
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QR Codes
A QR code (short for Quick Response) isa specific matrix barcode (or two-dimensional code), readable by dedicated
QR barcode readers and camera phones.The code consists of black modulesarranged in a square pattern on a whitebackground. The information encoded can
be text, URL or other data.
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Google Applications
Google Applications- whether itscollaborating with google docs, usinggoogle voice for text messaging or any of
the other google applications. Google hasa lot to offer libraries and more librarieswill start using these.
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Twitter- While more libraries may be usingfacebook, in many ways, twitter can offermore to libraries especially when it comes
to reference and instant answers toquestions.
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Virtual Reference
Virtual reference- While this is already offered at
many libraries, new trends and offerings in thesocial media world make offering this service
more practical than before. Whether its installing
an instant chat application on a facebook fanpage, using a live video site such as ustream.tv
or one of the many other free applications
available through social media, virtual reference
is more doable and approachable than it hasbeen in many years.
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Increased collaboration
6. Increased collaboration betweenlibrarians at more than one institution aswell as between faculty and librarians will
occur thanks to social media tools thatmake this possible. Examples includetwitter, twiddla, and many other whiteboard and online sharing applications.
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4. Building Relationships
Client -Librarian relationship necessitates
Relationship marketingemphasis is oncustomer retention and satisfaction. Theoverall goals are to find, attract and winnew clients, nurture and retain those thecompany already has, entice formerclients back into the fold, and reduce thecosts of marketing and client service.
Source:http://en.wikipedia.org/wiki/Relationship_marketing
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Steps to Relationship Marketing
1. Change your Perspective from "Heres what Ido" to "What do you need?Be customerfocused
2. Recognize your VulnerabilityDo not assumethat you know and have everything
3. Keep in touchBe visible4. Position Yourself as an ExpertIn your field
5. Grow to Meet Client NeedsChange to fit yourcustomers needs
Source: Claudia Templehttp://blogs.sitepoint.com/marketing-success/
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Conclusion
Networking is beneficial to the library andthe librarian.
It builds relationships
It leads to cost saving through cooperativeacquisition, shared cataloguing, sharedfacilities and staff expertise.
It provides access to a wider collectionand staff expertise.
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Thank you.
Rizal Library http://rizal.lib.admu.edu.ph
Contact numbers:4265961; 4266001 ext
5550/5551
Lourdes T. David
Rizal Library