Localize It!: How Narrowing Social Content Broadens
EngagementAnsley Sudderth
Social Media Training & Communications
Coordinator
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• Why Local Content Works
• Location-Based Apps
• Foursquare
• Swarm
• Facebook: Nearby Friends
• Spotsetter
• How Brands Are Tapping into Local Markets
• Real World Examples
• Valuable Links
• Q&A
Agenda
Why Local Content Works
Why Get Local?
SoLoMo
Top Benefits• 67% Greater customer relevance, response, and return
• 39% Better customer conversations and connectivity
• 29% Improved loyalty and advocacy
• 27% Brand differentiation, distinction and preference
www.marketingprofs.com November 2, 2011(CMO Council Research)
Why Get Local?•Local changes daily
•Local + niche market = qualified leads and engaged audience
•Local boosts credibility
•Local content is more organic and authentic
•Local content hits close to home and the heart
How Do I Become a Local Expert?
-Check out your area within a 25-mile radius.
-Find local news and event posting sites. (If it interests you, it probably interests your audience!)
-Focus on providing UTILITY by sharing content that drives participation and engagement.
Going Local Raises Relevancy
Local Content Sets YOU Up as the Expert
Local Content Drives Purchase Decisions
Location-Based Apps
Location-Based Apps
Foursquare
Foursquare
Swarm
Facebook: Nearby Friends
Facebook: Nearby Friends
Facebook: Nearby Friends
Facebook: Nearby Friends
Spotsetter
Spotsetter
How Brands Are Tapping into Local Markets
American Express: Small Business Saturday
American Express: Small Business Saturday
Visit Savannah
Infuse Diversity into Your Content
-Obvious is boring
-Unique piques interest
-Useful adds value
-Helpful keeps them coming back for more
Useful Resource!
#RESocialChat Valuable Links
Valuable Links• How to Win Business with Local Content: • http://connect.homes.com/2014/08/how-to-win-l
ocal-business-with-great-content/#more-146287
• Jessica Edwards shares local events using video: • https://www.youtube.com/watch?v=NCsSO6hIxO
4
• Become the Local Expert in Your Community!• eGuide:
http://multifamily.forrent.com/localexpertguide• Blog Post:
http://yoursolutions.forrent.com/property-managers-owners/become-local-expert-community
/
Q&A
Sourceshttp://bits.blogs.nytimes.com/2012/06/07/a-guided-tour-through-the-foursquare-redesign/?_php=true&_type=blogs&_r=0http://cdn.pastemagazine.com/www/articles/swarm.pnghttp://phandroid.s3.amazonaws.com/wp-content/uploads/2014/07/Foursquare-new-logo.pnghttp://blog.foursquare.com/post/92636287198/a-brand-new-foursquare-with-a-brand-new-logo-and-lookhttp://tctechcrunch2011.files.wordpress.com/2014/04/nearby-friends-press-1.png?w=680&h=528http://tctechcrunch2011.files.wordpress.com/2014/04/nearby-friends-press-3.png?w=738http://javelinvp.com/wp-content/uploads/spotsetter.pnghttp://www.tnooz.com/wp-content/uploads/2013/08/Spotsetter.pnghttp://www.connectedrogers.ca/wp-content/uploads/2014/01/spotsetter-app.jpghttp://mwpartners.com/wp-content/uploads/2014/04/Facebook_Nearby_Friends.jpghttp://bradleyleimer.files.wordpress.com/2013/07/bb-41.jpg?w=552http://images.cpcache.com/merchandise/514_400x400_NoPeel.jpg?region=name:FrontCenter,id:34539369,w:16http://livingnetworks.org/wp-content/uploads/2013/12/local-expert-header.pnghttp://www.davincirealtygroup.com/wp-content/uploads/2013/06/hot-housing-market-2013-florida.jpghttp://evolve-blog.com/wp-content/uploads/2013/03/Social-Local-Mobile-Integration.jpg
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