Live Streaming 101:Introduction to Effective Live
Streaming
w/ Jake’n’Bake
Presented by:
OverviewWHO IS JAKE’N’BAKE?
LIVE STREAMING TODAY
PLATFORM MODEL - SOCIAL LIVE STREAMING
CURRENT INDUSTRY
TOP STREAMERS - INKE 映客WHY LIVE STREAM?
GETTING STARTED
STREAMING EXPERIENCE
VIEWING EXPERIENCE
MASTERING STREAMING - EARNING YOUR MONEY
CONCLUSION
Who is Jake’n’Bake?Most recognized foreigner live streamer in China
0 to 225k+ fans since January 2016
Accumulated earnings of over $50k USD
Involved in and observed live streaming since early 2011
B.S. in Marketing from Cal State Northridge, 2014
Studied Chinese language in Shanghai, China from 2014 - 2016 on CSC scholarship
Discovered by the CEO of Livestar while streaming in China
Community Manager
Passion for gaming, martial arts, fitness, hip-hop, food, whiskey, and live streaming.
November 2016January 2016
Live Streaming TodayRecognized brands
Uses
Personal
Business
Events
FOMO Killer
Space is new, a lot of flexibility
Standalone platforms
Secondary platforms
Specific interests platforms
Platform Model - Social Live StreamingSimple, straightforward - Anyone can
stream!
Typically mobile based
Typical Live Stream Channel Types:
Social / Personality
Talent / Specific Interest
Curated Content
Ability to monetize directly in the app
Typically from viewers from gifts purchased in-app
Streamers can “Cash Out” their earnings
Channels and followings can be leveraged as a social following for brand deals
Creating a whole new type of “influencer”
“Youtubers” are now becoming “Streamers”
Current IndustryPlatform model in China is considered a
phenomena
Within the last year and a half, industry has boomed
New to the west
Created a new type of influencer - Live Streamer
Existed on Twitch
Shift towards live streaming as a new marketing channel
Oreo, Adidas, Sony, Xiao Mi
Top Streamers- Inke 映客Streamer Time Earnings $USD*
In-appFollowers
Zai Da Ren 6 mo. $3,000,000 629k
Sunlike 10 mo. $1,500,000 420k
Zi Hao 1 year+
$2,000,000 557k
● Top streamers in China are now viewed at the level we view top YouTubers here in the west.
● Created their own brands, working with bigger brands, even staring in movies and TV shows.
Why Live Stream?Personal:
Space is not saturated - imagine YouTube 10 years ago
Live streaming is still developing - you can truly impact the industry
Ability to create an immediate revenue stream - no partnerships needed
Expand current brand to new, innovative platform
Business:Stay ahead of the video marketing curve
Cost-effective
Allows a brand to improv and be adaptable
Allows for transparecy - behind the scenes
Changes video marketing from passive to reactive
More easily forge a community, allowing users to connect
Getting StartedYour Username
Your Profile Picture
Navigating the App
Top Streamers
Search
Featured Page
Following Page
Promotional Banners
User Profile
Go Live!
Get familiar with your new home!
Streaming ExperienceCaption
Geo-tagging
Profile Picture - Mini Profile
Viewer List - Live Viewer Count
Star Bucks - Contributor List
Chat - Handle the Trolls!
Streamer Features
Likes - Counter
Gifts!
Gift Message - Chat Message
Viewing ExperienceSimilar to Streaming UI
Sharing + Golden Star!
The Gift Store!
Virtual gifts can be sent to streamers
Gifts purchased with Star Coins
Star Coins purchased in the Gift Store or User Profile
Gifts allow streamers to earn Star Bucks
Star Bucks can be cashed out through PayPal
Mastering StreamingPerfect the mechanics
Develop your brand and channel personality
Connect with others and get your name known
Educate your viewers
Be consistent and schedule content
Create personal gimmicks
Create goals
Be patient and have fun
Earning Your MoneyDon’t feel guilty, encourage
support!
Earnings are cashed out - PayPal
ConclusionLive streaming as a whole is still
developing
Industry has already boomed in China
Social live streaming apps leading the way
The new social platform
For personal - not saturated
For business - ahead of video marketing curve
Direct monetization for content creators
Big brands constantly watching the live streaming sector and how to leverage it
Anyone can stream! Get out and start streaming!
Check out Livestar and choose your 3 favorite streamers
Live stream 3x for 30min each minimum
Google “social live streaming” and check industry news
In 1 week, report your favorites, personal thoughts, and findings about live streaming and its potential to me
Challenge For You
Questions?