LINKEDIN DEMYSTIFIED
Jarre% SmithDigital StrategistCNP
Using LinkedIn for Fun and Profit
Why LinkedIn Matters
User Base
332M+ Users
27% of internet users aged 30-49
21% earn >$75k per year
Sources: h+p://www.sta2sta.com/sta2s2cs/274050/quarterly-numbers-of-linkedin-members/ h+p://www.businessinsider.com/linkedin-as-a-marke2ng-and-brand-plaDorm-2014-9
Source: Social Networking Website and Recrui6ng/Selec6on, Society of Human Resource Management, 2013
94%
54%
39%
10%
WHAT PLATFORMS DO RECRUITERS USE?
LinkedIn Profiles Get Found
LinkedIn Profiles Get Found
How LinkedIn Works
Always Remember One Thing
Its All About Connections
1st Degree Connections
2nd Degree Connections
3rd Degree Connections
12,352,445 3rd degree
This Is Your Network
570 1st degree
318,744 2nd degree
Everyone Else is Invisible
Connections = Visibility
Connections = Visibility
Connections = Visibility
Therefore
Connect with Everyone Whos Not a Serial Killer
Connect with Everyone Whos Not a Serial Killer
And
Connect with People Who Have Good Connections
The Basics
Do the Profile Thing
Good Quality Headshot
Real Name Job Title or DescripKon
Use Keywords Naturally
Recommend Connections
Do All This Stuff
Connect with Everyone You Know in Real Life
Coworkers Customers Prospects
Speakers Friends Acquaintances
The Basic Checklist
Use a good headshot Use your real name Include keywords without being obnoxious Fill out everything you can Recommend someone who deserves it Connect with everyone you know in real life
Intermediate Strategies
Bulk Import Your List
Bulk Import Your List
Set Your Custom URL
Set Your Custom URL
How to Set Your Custom URL
Add Rich Media
Videos!
Add Rich Media
Add Rich Media
Youtube, Vimeo, Hulu, Ustream, Brightcove
Instagram, Dribble, Imgur, Flickr, yFrog Scribd, Prezi, Storify, SlideShare
Use Slideshare to Add a PowerPoint Presenta@on to Your Prole
Post to Pulse
Post to Pulse
Post to Pulse
Post to Pulse
3 Days!
But Before You Post
Make it worth your contacts ]me. (Garbage In = Garbage Out)
Educate, dont sell. Use photos, headlines. Dont worry about videos.
Link to a next step piece of educa]on if you have one. (Guide, webinar, etc.)
Intermediate Checklist
Import your email contacts Custom URL Create a blog post Add presenta]ons, Youtube videos, etc.
Advanced Strategies
Export Your Connections
Export Your Connections
Export Your Connections
Please use your powers for good.
Stealth Mode
Privacy & Settings > Profile > Select what others see when youve viewed their profile
Stealth Mode
Mass Message Connections
Mass Message Connections
Message up to 50 at a Kme
Sample Mass MessageSubject: Invita]on to Our Open House
Ager months of wai]ng, were thrilled to announce our new oces are nally ready. To celebrate, were throwing an open house bash to show o our new digs to our friends and colleagues.
Time: 7pm on Friday, Feb 20th. Address: 202 East Street, Your Town, FL.
Be sure to bring an appe]te! Well have heavy hor doevres and an open bar.
Hope to see you there!
Best,John Smith
Find Prospects with Premium Tools
Connect with InMail
Sample InMailSubject: Meet at IBC?
Hi [Prospects Name]My name is John Smith. I am the President of Flux Capacitor Technologies.
Were experts in TPS repor]ng technology. On average, our clients see and 48% reduc]on in TPS cover sheet usage within the rst year of implemen]ng our proprietary methodology.
Heres a one-page case study on how we helped Very Big Corp. of America cut down on TPS cover sheets by over 60% in 3 months. [link]
Ill be headed to IBC later this month. Will you?
If so, perhaps we schedule a ]me to meet in person.
I look forward to hearing from you.
Best,John Smith
Sample InMailSubject: Meet at IBC?
Hi [Prospects Name]My name is John Smith. I am the President of Flux Capacitor Technologies.
Were experts in TPS repor]ng technology. On average, our clients see and 48% reduc]on in TPS cover sheet usage within the rst year of implemen]ng our proprietary methodology.
Heres a one-page case study on how we helped Very Big Corp. of America reduce TPS cover sheets by over 60% in 3 months. [link]
Ill be headed to IBC later this month. Will you?
If so, perhaps we schedule a ]me to meet in person.
I look forward to hearing from you.
Best,John Smith
EnKcing Oer
This is a numbers game
Expect 4 strong leads per 100
Give it the Ol Snoop and Group
Snoop and Group
1. Enable stealth mode2. Go to the targets prole and look at the
groups theyve joined3. Join one of the groups4. Men]on membership in your InMail
Sample InMail (with Snoop and Group)
Subject: [Webinar] 5 Disrup]ve TPS Technologies in 2015
Hi [Prospects Name]My name is John Smith. As a fellow member of the TPS Reports LinkedIn group, I thought you might nd this webinar of interest.
5 Disrup]ve TPS Technologies in 2015[Link to webinar sign-up]
Our Director of Research & Development will be providing an in-depth look at ve emerging technologies that promise to revolu]onize the TPS cover sheet process, along with several key insights on how to leverage these technologies to drive topline growth.
Well be sending out a replay link to all registrants, so please be sure to reserve your spot.
[Link to webinar sign-up]
I hope you can join us!
Best,John Smith
Advanced
Export your connec]ons Use stealth mode to snoop proles anonymously
Send a mass message to your contacts Build a list of top prospects using Premium tools
InMail top prospects with an en]cing oer
Thanks!
LINKEDIN DEMYSTIFIED
Jarre% SmithDigital StrategistCNP
Using LinkedIn for Fun and Profit