Presentation of MRPFor Master of Design:Strategic Foresight & Innovation
OCAD UniversityToronto, December 2011
Beverly Dywan
What informed the research: reality check
Museums are facing economic, technological and societal pressures
This may affect their continued existence
Museums are mitigating this through innovative programs and other strategies
Key change: museums are moving into the virtual world with collections online
And letting go of authority is a concern
Let Me In:Transforming Engagement at the Museum
Methods
Literature review
Media review
Expert interviews
Let Me In:Transforming Engagement at the Museum
What is a museum?
Benefit to society:• diverse informal education• material culture• social & participatory
Let Me In:Transforming Engagement at the Museum
What is a museum?
Network
Let Me In:Transforming Engagement at the Museum
Museums are trustworthy
“On the Internet, no one knows you’re a dog.”Let Me In:
Transforming Engagement at the Museum
The museum visit: objects
ObjectsLet Me In:Transforming Engagement at the Museum
The museum visit: the tour
Let Me In:Transforming Engagement at the Museum
The museum visit: the building
ROM
Let Me In:Transforming Engagement at the Museum
The museum visit: objects
[prosumers]
Let Me In:Transforming Engagement at the Museum
The museum visit
Let Me In:Transforming Engagement at the Museum
The museum visit
Building
BMW GuggenheimCentre Pompidou, Paris
Let Me In:Transforming Engagement at the Museum
Why change? : Influencers
$
Let Me In:Transforming Engagement at the Museum
Engagement happens when:Making meaning:
Notice the symbolic swirls of paint
Let Me In:Transforming Engagement at the Museum
Making meaning: context
This was Van Gogh’s last painting before he committed suicide
Let Me In:Transforming Engagement at the Museum
Engagement happens when:humour
Let Me In:Transforming Engagement at the Museum
Engagement happens when:Engagement from the Commons
British Museum site Wikipedia articles about the British Museum
Let Me In:Transforming Engagement at the Museum
Engagement happens when:Topicality
Let Me In:Transforming Engagement at the Museum
Now happening:Crowd sourcing
Case by Case steve.museum
Let Me In:Transforming Engagement at the Museum
Now happening:Websites
Let Me In:Transforming Engagement at the Museum
Now happening:Games
Let Me In:Transforming Engagement at the Museum
Museum business:
CurrentOrganizational
structure
Let Me In:Transforming Engagement at the Museum
Museum business:
InfluencedOrganizational
structure
Let Me In:Transforming Engagement at the Museum
Museum business:Analytics
Let Me In:Transforming Engagement at the Museum
Solutions:Meta Connections
Let Me In:Transforming Engagement at the Museum
Solutions:Occupy conversations
Let Me In:Transforming Engagement at the Museum
Solutions:The Cult of the celebrity
Let Me In:Transforming Engagement at the Museum
Solutions:Kid connection
Let Me In:Transforming Engagement at the Museum
Solutions:Get out of town
Let Me In:Transforming Engagement at the Museum
Solutions:Meta linking
Let Me In:Transforming Engagement at the Museum
Let me in:
Transforming
Engagement at
the Museum
Let Me In:Transforming Engagement at the Museum
Presentation of MRPFor Master of Design:Strategic Foresight & Innovation
OCAD UniversityToronto, December 2011
Beverly Dywan
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