3 Lines >
2 Lines >
DATE
1 Lines > Market Snapshot—Q4 2016Poland
or 73% of monthly active people return every day
people access Facebook every month
>15M >11M
2
Facebook in Poland
Source: Based on Facebook data, December 2016.
of internet users*people
15M 64%
3
=
Facebook in Poland
Source: Based on Facebook data, December 2016* Percentage of Internet users calculated with data from eMarketer, October 2016.
M O B I L E D E V I C E S
4
Changing how we connect
Source: eMarketer, U.S., November 2015. 5
People now spend more time with digital and mobileDigital
Mobile
Television
1950 1960 2000 2010
Radio
Source: eMarketer, October 2016. 6
Mobile and smartphone users, Poland, 2015-2020Mobile and smartphone users continue to grow
28.0 28.6 29.1 29.5 29.6 29.9
14.616.8
19.020.4
21.4 22.2
2015 2016 2017 2018 2019 2020
Milli
ons
Mobile phone users Smartphone users
$4.2
$5.1
$5.7 $6.2
$6.7 $7.2
2015 2016 2017 2018 2019 2020
Digital ad spending (Bn)
30.9%35.6% 38.9% 40.9% 42.7% 44.3%
21.1% 21.4%
11.3% 9.3% 8.0% 7.0%
Digital ad spending (%of total media ad spending) Digital ad spending growth
Source: eMarketer, October 2016. 7
Digital ad spend trends, Central & Eastern Europe, 2015-2020Ad dollars will also continue to shift to digital
Source: eMarketer, October 2016. 8
Mobile ad spend share of digital and total media, Central & Eastern Europe, 2015-2020While mobile ad spend will continue to gain share
20.4%.0%
32.1%%
43.9%%
52.3%%
62.0%%
73.3%
6.3%%11.4%%
17.1%%21.4%%
26.5%%32.4%
2015 2016 2017 2018 2019 2020
Mobile ad spending (% of total digital ad spending) Mobile ad spending (% of total media ad spending)
9
Reach your audience at the centre of discovery
Source: Based on Facebook data, December 2016.
people access Facebook daily on mobile
people access Facebook monthly on mobile
>12M >9.6M
10Source:
Mobile is a constant companion
of MAUpeople access Facebook monthly on mobile
12M 80%=
Thank you
11