Licences for Europe – a public service broadcaster‘s perspective
Christine Gerlach, ARD Liaison Office Brussels
17. April 2013
Overview
ARD?
Access to ARD online content - where and when
Cross border access and portability
Challenges we face
Licences for Europe – a public service broadcaster‘s perspective
ARD is the largest PSB in Europe
ARD provides diversity in Radio and TV
ARD's channels serve different interests
European culture channel
ARD plays a key role in the German creative economy
2,5 Billion Euros in original content for initial broadcast
1,5 Billion Euros allocated for copyright, neighbouring rights and
producers
over 2 Million minutes of original audiovisual content for initial
broadcast
over 30 Million Euros for investment in cinema productions
Oscar winning co-production „Amour“
Directors like Fatih Akin (Crossing the Bridge), Florian
Henckel von Donnermarck (The Live of Others) or Tom
Tykwer (Run Lola Run)
21,000 permanent employees and many thousands on a free
lance basis
Access to ARD content
Linear and Non-Linear content online
• Linear
• Non-Linear
ZattooInternet TVeverywhere
Access to ARD's content is possible anytime
Different kind of content online national and cross-border
dependsnormallyalwaysCo-Productions
normally „NO“dependsalwaysSports
nevernevernormallyThird party content „Hollywood-movies“
dependsnormallyalwaysComissioned
Productions
normally „YES“alwaysalwaysOwn
Productions
Cross-border
access
Non linear like
„Catch up“
Linear like
„Streaming“
ARD believes in the free flow of Information in Europe
• ARD welcomes the aim of a digital single market
• Satelite and Cable re-transmission already and successfully the case for years
• Live Streaming of ARD content from ARD's website
• ARD‘s mediathek online accessible cross-border as far as online rights are cleared
• ARD You Tube Channel with selected videos also accessible on a cross-border basis
•ARD‘s smartphone and tablet applications
ARD faces the following challenges
Fragmentation of online music rights
Re-transmission of linear services to IPTV, mobile and TV to go
"Re-making available“ of online Mediathek via third party internet platforms
Thank you!