SG Automotive Group
CONTENT
OVERVIEW1
PRODUCTS2
ADVANTAGE3
4 GLOBAL STRATEGY
SG OVERVIEW
4
• Employees: 8,000
• Assets: > 8 Bil Rmb
• Revenue 2015: ≈ 10 Bil Rmb
• Mfg facilities: ≈ 3.5 mil m2
• Capability: 130K vehicles & 1 mil axles
• Subsidiaries: 18
• Rankings:
• 22nd in China Auto OEM & Suppliers
• 12th in China Auto Components Suppliers
• 52nd in China Equipment Industry Fortune 500
• 32nd in China Most Competitive Big Companies
• #1 light duty independent axle supplier in China
• Top 5 in China for med-large city bus
• Public traded in Shanghai Stock Exchange since 2000
• AAA Vehicle Export OEM
5
Mission
Profitability & Social
Responsibility
Philosophy
Create Win-Win
ValueValue
People are the Key
Vision
Achieve Industry
Sustainability
Principles
Improve Together
1984 1992 1995 2000
Founded
in
1984
Pioneered
Independent
Suspension in China
Launch
Vehicle
Operation
2002 2010 2015
IPO
Shanghai
Exchange
Acquired
Huang Hai
Bus (founded
in 1951)
Achieve d
Sales
Rmb 10.6 Bln
Huanghai leading in
full electric
commercial vehicle
18
Managing Committee
Axle Bus Pickup LD VanSpecial Vehicle
Group Dept.
Board of Directors
Huanghai equipped with license to design, produce and sell: SUV, light-duty van and truck (below 4T)
Bus 6m and up
Mid and Heavy-duty truck 4T and up
All power options of all above
All derivatives of all above
Systems & Components
SG Axle has been leading axle market since 1997 Suspension & axle for all vehicle types
In house ring & pinion gear design & manufacturing
Dedicated and advanced axle lab
The Founder and Everlasting Chair of Axle manufacturer Council
1.5 Leader in Axle&Light-Med Duty Vehicles
Products
BUSCommercial
VehiclePassenger
VehicleLD Vehicle
Over 5 m
Diesel / CNG / LNG / Hybrid / Electric Bus / BRT/i-Bus
All kinds of modified
Over 4 T
Diesel/CNG
All kinds of modified
Over 4 T
LDV/LD Truck
Passeger/Logistics
Diesel / CNG / LNG / Dual fuel/ Electric Bus /
All kinds of modified
CUV/SUV
5 seats
Gasoline/Diesel
2.1 Huanghai Auto Portfolio
V platform N platform City bus
4m
Super bus
5m
6m
7m
8m
10m
12m
A platform Coach
2.2 Huanghai New Energy Vehicles Platform
Mini-van
Mini-Truck
Pickup
LDV
Bus
New Energy Commercial Vehicles
SOP 2016 Q1 2.2T, 4*1.7m (L*W)
SOP 12/2015 > 200km
extended range
Current in production
2.3 Huanghai Bus Portfolio
5.客车系列BUS series2.4 Huanghai Bus
65 years flagship brand in commercial vehicle manufacturing Leader of mid-large city bus The only manufacturer with authorized MAN BRT Bus technology transfer Fully localized with mass units in operation Product range from 5m to 18m,Market population over 100K units Diesel / CNG / LNG / Hybrid / Electric Bus / BRT/i-Bus Steel leaf spring suspension, air suspension Low floor/ low entry/ high floor/ standard floor
2.5 Mid-Heavy Duty Truck
The one and only HD truck manufacturing license issued to Liaoning OEMs by Ministry of IIT(Industry and Information Technology)
Huanghai brand truck product payload ranging from 7.8T to 13.8T Manufactured in Dandong Facility Signed MOU with TaTa Daewoo for special truck chassis localization
cooperation project
Bulk Tank Semi-trailer Oil field mortar Semi-trailer
Concrete Mixer Mobile Antenna Tower Truck
2.6 Huanghai SPV
Various Semi-trailer
Refuse Truck
65 years in manufacturing Both in-house truck chassis and other OEMs 63 product varieties Market population over 60K units
1616
2.7 Light-Duty Van
• Built in Dalian Huanghai facility
• Sub-brand as Raytour
• Platform product line-5m,6m,7m
• Over 100 applications
• w/ seats up to 19, payload 0.8T-2.4T
• Offer diesel and electric options
1717
2.7 Light-Duty Van
Huanghai Raytour Van appointed as the only full electric vehicle for 2015
Summer World Economic Forum and The 2nd Understanding China Global
Forum held in Nov. 2015
Competitive as passenger rider and cargo hauler
Customized by offering 4WD with higher comfort & safety standards
Leading edge Full-size truck fits both high-end buyer and pickup enthusiasts
Customer Value
2014 2015 2016
Built in Dandong PV facility As Pickup market leader since 1995 Brand new N platform launched in late 2014 w/ annual target to
60K-80K by 2017
Basic
Customized
High-end
2.8 Pickup Trucks
2.9 Axle & Components
MPV, SUV & Pickup Axle
Suspension Module
Truck & Bus Axle(3T & up)
Core Components(gears, differentials)
• 30 years in design &
manufacturing
• Largest independent axle
producer since 1997
• 1 million axle sold annually
• 9 manufacturing locations
nationwide to serve
strategic OEM customers
• Invested heavily in R&D
and automation process
Advantage
3.1 Huanghai Advantages
Full ProductLine & Proven Technology
Integrated System-Sales & supply chain
-Brand Recognition-Quality System
Skilled Work Force
Open Minded Management
Team- With Global Experienced
Sustainability
Value & Trust
Mature MfgKnow-how-State-of-art capabilities-Logistics convenience
Financial Leasing Model
Shared Value, Shared Resources, Shared Growth
4 R&D centers in Dandong & Shenyang for axle, pickup, bus and van
> 500 engineering professionals SG Group formed strategic partnership
w/ AVL, Dassault, MTS, CATARC, etc. 89 service center for commercial vehicles for various product development & testing demand
SG
Bus & Van R&D
Axle R&D
PickupR&D
3.2 Product Development
二、优越的资源利用3.3 Global Supply Chain
Reliable Quality & Best-Value Supply Chain Base w/ long-term partnership Local Tier 1 and Tier 2 in Hundreds approved for localization Strategic alliance with global suppliers
3.4 Manufacturing Presence
Shenyang Chassis Facility
LD Van Facility in Dalian
Gear facility in Shandong Rongcheng
Axle Facility in Shandong Zhucheng
Axle Shaft Facility in FengchengSUV & Pickup Facility in Dandong
Bus Facility in Dandong
Bus Facility in Dandong
WHQ & Axle Facility in Dandong
• 15 main manufacturing sites in China• Full capabilities for
• Axle & Chassis system & key components• SUV/Pickup • Light-duty Van• Bus & Truck• Vehicle/Lab Testing• TS/ISO certified
3.5 In-House Manufacturing Capabilities
3.6 Government & Industrial Recognition
Ex-Prime Minster
Mr. Wen,Jiabao
2003/6/20
Ex-President Mr.
Hu, Jingtao met
with Chairman Li,
Jindian
2009/3/4
President Xi,
Jinping met with
SG CEO Mr. Li,
Haiyang
Current Prime
Minster Mr. Li,
Keqiang on
Huanghai Bus
2007/9/30
Mr. Li, Yuanchao,
member of
Politic Bureau
visited SG
2011/6/25 2013/3/6
Solid reputation and support among the industry Besides support from local government, SG is highly recognized by central
government SG Axle served as the Chair of China Axle Council
3.7 Stable Quality Work Force
Lower cost but more stable labor force
Skilled engineers and technicians
Controlled by SG, HuanghaiInstitute of Engineering in Dandong with over 1500 students served as automotive-related skilled work force hub
GlobalStrategy
4.1 Global Network
Prime market in Africa, South-eastern Asia, S. America, Mid-east KD plant in Ethiopia, Africa Local distributors
4.2 Global Strategy
2011-2015 2015-2018 2018-2025
Regional Trade Global Mapping Global Operation
Explore lKD operation with local
partner in selected market such as
Africa
Regional distribution network
Primarily bus
Decide on strategic market w/
value-added product and local
mfg mapping
Export while increasing oversea
local content and start investing
oversea operation
Global platform product
planning aiming mid-high end
market (LD van/pickup, new
energy vehicle as core)
Build International
operation team w/ global
management structure and
culture
Expand R&D,
manufacturing, purchasing
and sales overseas by steps
Focus on core
competence of new energy
vehicle
2010 2015 2018
Exporting &
Selected Local KD
Mfg
Strategic
Distribution
Mapping
Made Local &
Sell Local
Thank you!