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Page 1: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series

LeveragingSocialMediaForTradeShowsTheTradeGroup

Page 2: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 3: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series

SimonBurton

  EventOrganiser  SocialMedia

Entrepreneur

Page 4: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series

Today’sPlan

  SocialMediabynumbers? WhatisSocialMedia?  IdeasforusingSocialMediaaroundyourbooth.

 Questions?

Page 5: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series

  Doyouusesocialmedia?  a)forbusiness  b)forpersonaluse  c)both

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YearstoReach50millionsUsers:  Radio38Years  TV13Years  Internet4Years  iPod3Years  Facebookadded100millionusersinlessthan9months

  iPhoneapplicationshit1billionin9months

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SocialMedia–thenumbers

  By2010GenYwilloutnumberBabyBoomers….96%ofthemhavejoinedasocialnetwork

  SocialMediahasovertakenpornasthe#1activityontheWeb

  1outof8couplesmarriedintheU.S.lastyearmetviasocialmedia

  IfFacebookwereacountryitwouldbetheworld’s4thlargestbetweentheUnitedStatesandIndonesia(notethatFacebookisnowcreepingup–recentlyannounced300millionusers)

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  Doesyourcompanyhaveadesignatedpersonunderwhoseresponsibilitysocialmediafalls?

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Thenumbersgoon

  PeoplecaremoreabouthowtheirsocialgraphranksproductsandservicesthanhowGoogleranksthem

  78%ofconsumerstrustpeerrecommendationsOnly14%trustadvertisements  Only18%oftraditionalTVcampaignsgenerateapositiveROI  90%ofpeoplethatcanTiVoadsdo  Huluhasgrownfrom63milliontotalstreamsinApril2008to373millioninApril2009  25%ofAmericansinthepastmonthsaidtheywatchedashortvideo…ontheirphone  35%ofbooksalesonAmazonarefortheKindle  24ofthe25largestnewspapersareexperiencingrecorddeclinesincirculation

becausewenolongersearchforthenews,thenewsfindsus.  Morethan1.5millionpiecesofcontent(weblinks,newsstories,blogposts,notes,

photos,etc.)aresharedonFacebook…daily.  Successfulcompaniesinsocialmediaactmorelikeeventorganisers,aggregators,

andcontentprovidersthantraditionaladvertisers

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Andon

  GenerationYandZconsidere‐mailpassé…In2009BostonCollegestoppeddistributinge‐mailaddressestoincomingfreshmen

  WhathappensinVegasstaysonYouTube,Flickr,Twitter,Facebook…

  Wikipediahasover13millionarticles…somestudiesshowit’smoreaccuratethanEncyclopediaBritannica…78%ofthesearticlesarenon‐English

  Thereareover200,000,000Blogs  54%=Numberofbloggerswhopostcontentortweetdaily  Becauseofthespeedinwhichsocialmediaenables

communication,wordofmouthnowbecomesworldofmouth  25%ofsearchresultsfortheWorld’sTop20largestbrandsare

linkstouser‐generatedcontent  34%ofbloggerspostopinionsaboutproducts&brands

Page 11: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series

Whichsocialmediadoyouuse?

  Facebook  Twitter  YouTube  Linkedin  Flickr/Picassa/otherphotosharing  Other

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Andon

  2009USDepartmentofEducationstudyrevealedthatonaverage,onlinestudentsoutperformedthosereceivingface‐to‐faceinstruction

  %ofcompaniesusingLinkedInasaprimarytooltofindemployees….80%

  ThefastestgrowingsegmentonFacebookis55‐65year‐oldfemales

  AshtonKutcherandEllenDegeneres(combined)havemoreTwitterfollowersthanthepopulationofIreland,Norway,orPanama.NoteIhaveadjustedthelanguagehereaftersomeonepointedoutthewayitisphrasedinthevideowasdifficulttodetermineifitwascombined.

  80%ofTwitterusageisoutsideofTwitter…peopleupdateanywhere,anytime…imaginewhatthatmeansforbadcustomerexperiences?

Page 13: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 14: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 15: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 16: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 17: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 18: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 19: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 20: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 21: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 22: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 23: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 24: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 25: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
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Whatistheprimaryreasonyourcompanyexhibitsattradeshows?

  Leads  Atshowtransactions  BrandBuilding  Launchnewproductorservice  Engagewithexistingcustomers  Severaloftheabove  Other

Page 27: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 28: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 29: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 30: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 31: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 32: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 33: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 34: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 35: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 36: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 37: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 38: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 39: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 40: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 41: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 42: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 43: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 44: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 45: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
Page 46: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series

Haveyoueverusedsocialmediatopromoteaproductlaunchoryourcompany’sboothatatradeshow?

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Page 48: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series

  Blogaboutyourshowpreparationandplansfortheshow

  Blogaboutwhatyouexhibitedandhowwellitwasreceived

  Blogaboutquotesfromvisitorstoyourbooth  Blogaboutyourshowexperience

Page 49: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series

  Picturesofyourofficebuilding  Yourstandvisuals  Productsfromyourbooth  Theteam  Visitorstothebooth

Page 50: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series

Doesyourcamerahaveaphone?

Page 51: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series

  Pre‐showinterviewwithyourCEO  Videodiaryfromtheshow  Videoofcustomersseeingandenthusingaboutyourproductorserviceattheshow

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  Inviteyourcontactstoseeyouattheshow  Searchforpeopleyouwanttoconnectwithattheevent

  Joinindustryrelevantgroups  Contributetoindustryandeventspecificdiscussions

  Askthecommunity’sopinion

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  UsetostayengagedandkeepyourotherSMupdated

  Linkeverythingtogether/selfreference  Invitecommunitytomeetyouonyourbooth  Tweetaboutyoureventsuccess,peopleyou’vemeet,thingsyoulikedattheshow.

Page 54: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series

Afinalword

  SocialMediaisaboutengagementandbeingpartofacommunity.

  Ifyouask“what’sinitforme”?You’remissingthepoint.

  Engagementwillbeit’sownreward.

Page 55: Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series

  Questions?

Simon Burton Exposure Communications

[email protected] http://uk.linkedin.com/in/simoniburton


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