How to Leverage Matching Gifts to Accelerate Your
Fundraising
#matchinggifts
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The BasicsWhat are matching gifts and how do they work?
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DID YOUKNOW?65% of Fortune 500 companies and many other smaller companies
match employee donations to a wide range of nonprofits.
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What are Matching Gift Programs?
A matching gift program is a corporate philanthropy program designed to support the nonprofits which a company’s employees are passionate about by matching donations made by employees.
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Can you guess which company created the world’s first matching gift program?
01 02 03 04 05 06
Boeing General Electric
General Motors
IBM Kelloggs Proctor and
Gamble
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The world’s first matching gift programGeneral Electric
$1,160,368,312Cumulative amount matched
since the program was launched
$42,000,000Total amount matched last year
7Components of Matching Gift GuidelinesEmployee Eligibility
(Full-time almost always eligible, part-time and retirees sometimes)
Matching Gift Ratio(Usually 1:1.
Sometimes .5:1, 2:1, or 3:1)
Nonprofit EligibilityEither most 501(c)(3)
organizations or restricted to certain broad categories
of nonprofits)Submission Deadlines(6 – 12 months or Feb. / Mar. of the following year)
Submission Process(Increasingly electronic)
Minimums and MaximumsMin: $25 – $100
Max: $1,000 – $20,000
Guidelines
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Matching Gifts are Underutilized
Lack of AwarenessMany donors have never heard of matching gift programs
Not front-of-mindMatching potential doesn’t cross the minds of many donors
Unknown processMany donors have no idea how to submit their matching gifts
Just forgotWell intentioned donors mean to submit their matches but just forget
in matching gift funds go unclaimed annually.
$6-$10 BillionWe estimate that
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Top Matching Gift CompaniesWhich companies offer the best matching gift programs and what makes
for a strong program?
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What makes them so great?Top Matching Gift Programs
Employee EligibilityThe company matches donations from a wide range of individuals such as full-time, part-time, retirees, spouses, etc.
Match RatioThe company has a generous matching gift ratio.
Match AmountsThe company has low minimums and high maximums.
Nonprofit EligibilityA wide range of nonprofits and educational institutions are eligible.
Submission DeadlineThere is a grace period for eligible donors to submit their matching gift requests.
Submission ProcessIndividuals can quickly and easily submit their matching gift requests.
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Generous limits and the creator of matching gift programsGeneral Electric
Employee EligibilityEmployees, retirees, and surviving spouses
Match Ratio1:1
Match Amounts$25 - $50,000 annually
Nonprofit EligibilityNearly all 501(c)(3) organizations or educational institutions and
UK nonprofitsSubmission Deadline
Registered by the donor by April 15th of the following year
Submission ProcessEasy online submission process
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The highest employee participation rateMicrosoft
Employee EligibilityFull-time and part-time employees
Match RatioDollar for dollar
Match Amounts$25 - $15,000 annually
Nonprofit EligibilityNearly all 501(c)(3) organizations and educational institutions
Submission DeadlineWithin 12 months of the donation date
Submission ProcessEasy online submission process
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The greatest match limitsSoros Fund Management
Employee EligibilityEmployees and partners
Match Ratio3:1 for employees, 2:1 for partners
Match Amounts$25 - $100,000 (meaning up to a $300,000 match) per
individualNonprofit Eligibility
Nearly all 501(c)(3) organizations and educational
institutionsSubmission Deadline
Within 12 months of the donation date
Submission ProcessEasy online submission process
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Fundraising matches and worldwide employees eligibleBP (British Petroleum)
Employee EligibilityWorldwide employees
Match RatioDollar for dollar
Match AmountsUp to $5,000 annually. Has a matching program for fundraising efforts.
Nonprofit EligibilityNearly all 501(c)(3) organizations and educational institutions
Submission DeadlineWithin 12 months of the donation date (Unconfirmed)
Submission ProcessEasy online submission process
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Fundraising matches and global employees eligibleState Street
Employee EligibilityRecently expanded to global workforce
Match RatioDollar for dollar
Match AmountsUp to $35,000 annually per employee based on role. Fundraising
match of up to $5,000.Nonprofit Eligibility
Nearly all 501(c)(3) organizations and educational institutions. Global
organizations eligible.Submission Deadline
Suitable for all category, Lorem Ipsum is not simply random text. If
you are going to use a passage of Lorem IpsumSubmission Process
Easy online submission process
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Marketing TipsWhat should organizations be doing to increase their matching gift
revenue?
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Keys to Increasing Matching Gift Revenue
Your nonprofit wants to both prompt donors to submit their matching gift forms and make it as easy as possible to do so. ”
“ALI LEPECH
Direct of Client Success – Double the Donation
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Incorporate matching gifts across your broader fundraisingMatching Gift Marketing Strategies
Marketing Strategy
Communications with Donors
Your Website
Donation Process
Emails / Newsletters
Social Media
Recognition Letters / Postcards
Dedicated Matching Gift Page
Website Navigation
Ways-to-Give Pages
Donation Page
Confirmation Screen
Acknowledgement Emails
20Newsletters
StrategyDo you send regular emails to donors?
Promote matching gifts either in their own email or as a section in a newsletter.
Spread the word!
Charcot Marie Tooth Association (CMTA)Email Newsletter
21Social Media
StrategySocial media is a great way to engage your digitally savvy donors and volunteers to submit matching gifts.
Scheduling messages on a recurring basis is an easy way to appeal to supporters without asking for an additional donation.
National Kidney FoundationFacebook Post
22Recognition Letters / Postcards
StrategyRecognizing your matching gift all-stars is a great way to continue promoting matching gifts, while ensuring your donors will continue filling out their matching gift forms in the coming years.
After you receive a matching gift check from a corporation don’t forget to acknowledge the donor who took a few minutes to submit the match request.
Not only will they be happy to hear you received the match but it will encourage them to give again and get future donations matched.University of Michigan
Thanks for getting your donation matched postcard
Front Back
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TIGER KIDSIllustration Design 535 WOLF KIDS
Branding Company 535
Dedicated Matching Gift PageWith a matching gift plugin from Double the Donation
ASPCA (American Society for the Prevention of Cruelty to AnimalsDedicated matching gift page using Double the Donation’s plugin
StrategyCreate a matching gift page for your nonprofit where you provide donors with company specific matching gift forms, guidelines, and instructions. Then share this page with your supporters.
Consider this page your matching gift command center, your hub.
24Navigation Bar
StrategyProvide easy access to matching gift information for all of your website’s visitors.
You’ll want to direct donors to your dedicated matching gift page.
Lazarex Cancer FoundationWebsite navigation bar linking to their matching gift page
25Ways-to-Give Page
StrategyAs donors are looking for ways to support your organization, remind them that having their employers double their donations is a simple, additional way to contribute.
Either embed Double the Donation’s plugin or direct donors to your dedicated matching gift page.
Cure Juvenile Myositis (CureJM)Double the Donation plugin embedded on a ways-to-give page
Center for Puppetry ArtsBanner ad featuring matching gifts takes supporters to their dedicated matching gift page
26Confirmation Screens
StrategyNew donors clearly care about your organization. Provide match information immediately after the donation process.
The sooner a matching gift request is submitted after a donation, the better. Match details placed directly on the confirmation page encourage immediate action.
Search for Common GroundThe confirmation screen directs donors to their dedicated match page
Morris Educational FoundationAdds Double the Donation’s plugin on the donation confirmation page
27Acknowledgement Emails
StrategyYou’re already emailing or mailing thank you letters to donors. Modify these letters to promote matching gifts.
It’s an easy step, but it can make a big difference in matching gift awareness.
Piedmont Healthcare FoundationFeatures a graphic and text link that takes donors to their match page
28Donation Pages
StrategyEngagement is at its highest during the donation process. It’s a great time to promote matching gifts.
Raise awareness when donors are at their most receptive.
Sample DonorPro Donation FormEnables individuals to access matching gift forms and guidelines
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Double the Donation DemoHow does Double the Donation’s matching gift tool work?
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Understanding Double the Donation’s service
Signup Embed Share Donors Search Access Match Info Submit matches
Step 01
Nonprofit subscribes
to Double the
Donation’s service.
Step 02
Add Double the
Donation’s plugin
wherever you’d like
Step 03
Promote matching
gifts to your
supporters
Step 04
Donors type in their
company name to see
if their employer
matches donationsStep 05
Donors access forms,
guidelines, and
instructions
Step 06
Donors submit
matches through the
standard company
process
Steps for the nonprofit Steps for your donors
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Easily add our plugin to your websiteand donation forms
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Our search box will appear anywhere you add our plugin
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Donors type in the name of their employer
34Donors access matching gift forms, guidelines, and instructions
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Additional Information
Live DemoYou can view a live demo on our website at:
https://doublethedonation.com/demo/
PricingDouble the Donation’s service is a subscription based service:• Annual option - $399 per year• Two-year option - $678 for two years ($339 per year)
Integrations:You can embed our plugin in multiple locations including on your own website and in DonorPro donation forms.
Signup:You can sign up online athttps://doublethedonation.com/donorpro/
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DonorPro / Double the Donation IntegrationHow can you incorporate matching gifts into
DonorPro’s donation forms?
Double the Donation & DonorPro CRM
#matchinggifts
Easy 2-Step Setup
#matchinggifts | @2xDonations | @DonorPro
Step 1Visit doublethedonation.com/donorproand sign up for Double the Donation.
#matchinggifts
Step 2Copy the Double the Donation API Key and paste
it inside your DonorPro CRM configuration settings.
#matchinggifts
Now you can use the Double the Donation Plug-in onyour DonorPro online donation pages…
Interested in seeing what else you can do with DonorPro?We’d love to chat!
Schedule a Live Personal Demonstrationwww.donorpro.com/demo
Or call us at 866.935.8281