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Lessons Learnt on Designing CommuniCation
strategies or researCh Programmes
august 2006
Page
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Lessons Learnt on Designing
CommuniCation strategies orresearCh Programmes
rePort o a WorkshoP helD at DiD26th July 2006
Central researCh DePartment august 2006
Cpd a m (DiD), m ld l(CC) d D Pd (DiD)
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august 2006
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Contents
introDuCtion 3the WorkshoP Programme 4
DisCussion Points 6
Commitments: the neXt stePs
anneX : WorkshoP Programme 4
anneX 2: list o PartiCiPants 5
anneX 3: WorkshoP eValuation 8
anneX 4: Presentations*
t dc w pdcd DiD C rc Dp
* i p dc d c d www.dd.v./c
http://www.dfid.gov.uk/researchhttp://www.dfid.gov.uk/research7/29/2019 Lessons Learnt on designing communication strategy for research programs
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Lessons Learnt on Designing CommuniCation
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august 2006
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www.dd.v. | www.c4dvp.
introDuCtion
i sp 2004 DiD pdcd rc d w 2005-20072
, wc d DiDc c d d 2007. t dc d c
p . i c c d cc w wd d,
cd ngo, cv c d pv c, w p p
pc d, dv w wd d c p pp.
i jcv, DiD d p q DiD-ppd
c p () d cc pdcd d cp p
p d () 0% c d d cc.
sc 2005 w c p v d w d cc .
rc v d xpc cc c, c d d c, d w c cc d pd d d
c p j. P c cc c, c
c cc d d c p (wc cd
cc c/pc p c ) v w ccp c
. DiD pc p pc pv p d c pdc
v c pc p d p.
DiD pdcd Cc gdc n3 c p w d
cc . i 2006, DiD cdcd vw w-p
dc . D pc c p dcd d d wp.
t wp w d DiD, pcp 22
DiD-ppd rc P c j DiD p c (,
dc, c cc, c). adc w 00 pc, wc dc v d d
c wp. t w pcp pc cc ( ax 2:
l pcp).
t p cc dc d p d wp.
n p w pdd d wp, w , w pcc p, d qd c -dp dc. t pd
p cd d d d -p wp d v.
2 www.dd.v./c/wc.p3 www.dd.v./c/dc.p
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obJeCtiVes o the lesson sharing WorkshoP
The main objective o the workshop was to share lessons and experiences rom designing
research communication strategies. Specifcally the workshop aimed to:
Pvd pp v dc DiD C rc Dp (CrD)
pc d xpc d d p cc .
gv c pp xpc c c p.
id w d w CrD c pvd pp c p cc.
C pc w c c p d w c
p cc/pc c w c d.
the WorkshoP Programme
t wp w pd D Wd, t ld CrD Cc t.
D pd pc c cc pv cc d p
c. h d pc c DiD v w v wd
pv. t w w pp (2006) c d c d 200.
t p v ax .
t p d d w c cc , d
rc P Cc s cdd icp rp.
t xv, pvd dc d w (
p d ax 4).
t p d w v p x c p 4.
t p w cd c pvdd v d xpc d ppc
c cc. t c p (d *) w d 2000/0
d w cd 5- p, w w p. ec p w
cd v pcp d vw w d w
pd. t p pvdd pp , c
d d d p . t w dc
x cc .
Lessons Learnt on Designing CommuniCation
strategies or researCh Programmes
august 2006
Page 4
4 o v pd Cc oc r r rPC w d.
t p cdd p.
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Lessons Learnt on Designing CommuniCation
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august 2006
Page 5
Chronic Poverty Research
Programme*
www.ccpv./dx.
Cc d e s
Wd xpc pc c d d
Dvpd cpv Pc ifc d md
e rc Pc
Crisis States Research Centre*
www.c.c/dx.
Pc d Cc s
D w v v pc . rq d
ppc pc d cc
Citizenship, Participation and
Accountability Development
Research Centre*
www.dc-czp./
a -p ppc cc, wc
c . ep c w,
cc, fc d . C pc
p p
Cc s rPC, c p
c d c
Implementing Educational Quality
Research Programme Consortium
a w rPC. t Cc s dvp
d c. P pc d
cc pd
rPC cc , cc
d
Realising Rights Research
Programme Consortium
www.-./dx.
a w rPC
advcc c d w v (xd pdcv ); p pw d
cc
s p x w d d
cpc p
Cc pp d
Research into Use Programme a w 37 c p d s rc s ac. l p
d c-p/ c c p, wc
v dvpd d 0- DiD-ppd
rw n rc rc P4 c : cc d dvcc
d; cc
p; ; p
cc d
- Cc m d Pc m
Research Programme Main eatures o the Communication Strategy
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DisCussion Points
D v p d d, q d p w d pcp. t c p dc d v :
01 Relationships with stakeholders
02Internal versus external communication
03Management (responsibilities and leadership)
04Capacity building or improved research communication
05Risk in implementing and achieving the objectives
o the communication strategy
s pcp d d d dc d w xpc d w v
cpd d Pcp Cc c . o pcp d
d c cv cc, wc cpd d i.
01Relationship With Stakeholders
m dc cd w w d w v
d ppp d d c wd cv -p.
Principles/Good Practice in research communication
e w d pjc
Dd/p d p c p ( w p d
c). t dd, w d dd c p
d .. dd w d w cc / w d w c.
ud cpv d d
pjc (c c)
rc p d cd d pc, .. p, d
p. Wp d cc cv pcc dc c
p c .
Pc p (.. c, dc, c d) d d p
dc (dc pc ). c oDi raPiD t
Pc
hd w p w dc (p://www.d../pc/
pd/.pd#c=%22raPiD%20hd%22).
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www.dd.v. | www.c4dvp.
i p g vdc c dc; c wd wd
v, c cx. t cd w d p
dd dc.
D w : d w w w jc /c.
Cc cv pd d pc c
p p c ppc cc. t vv -c p
pd cdc dpc p d cv vvd d d.
Issues
hw c dd/p d w p c?
ov dc c d v
hw cd cc cv (.. w d) w c/p? W c DiD d pp c p cd
cc cv c/c ?
02Internal Vs. External Communication
Pcp cd cv cc c p p-q
cv cv x cc. t vv cc w c p
c c, c , d w d . D d w
d c p.
Principles/Good Practice in research communication
bd pp w c c p wp
pp v d c p
D v p dd d pc
gd c wp c
Issues
W c d pc cc d x
cc w w?
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03Management
Ccd pv cv cc, c
c w c, pp d p cv cc.
Principles/Good Practice in research communication
ed cc p c p .
t Cc s d cv dc cp cc
d p, d c d c d. i d d
dc c c, w v d .. c
d pc c cc, c d w d pjc,
d d pjc (.. DiD-dd p dd).
ev cc. t cp dvd xpc
. t d dvpd w p
d cq w , xp wp: c pvd pp
p .
ldp p.
Issues
m d p wp d cp p pp dvp
.
t pc (DiD d c cc pd pc v
c d) d , c w pd . hwv, d
cc pc cp x .
hw c w cd m&e d m&e cv p?
hw cp cc p ?
g - d pp c cc.
Lessons Learnt on Designing CommuniCation
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august 2006
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04Communication Capacity Building o Researchers
Principles/Good Practice in research communication
rc d cc; d c wc dc d
cc w, d w d x p pc.
t Cc oc d cc cv d
(C s DrC). y d v c p cc, d
cc w cc d c jcv.
rc d vvd d d cv .
i d Cc oc .
Issues
i dc c cc p p j. t
cc cv v d c, d w x d
cc cv.
hw cv c - dd c cc c w
w (.. c w d pcp Dvp
rc C d d cpd DiD-dd v- p p
q w Cc s)? u d c edc Q rPC,
wc c-v cc dv p; d Czp DrC, wc
pcp vd p c w c d .
Pvd cv c d cc p c v
d pp d w.
rc d w c xpc cc
c.
Lessons Learnt on Designing CommuniCation
strategies or researCh Programmes
august 2006
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www.dd.v. | www.c4dvp.
05Risk
a cv c cc jcv w w
pcp, d d p. t pc d p w d pcp w p
cc, d w d c .
Principles/Good Practice in research communication
W c wc c .. pc p c
pc p c c d cc d .
t w c , d w c v d cd w
cc d c p. W cc c p c d
dc. t p v / c
.
ud p d c (.. C
s DrC, ld sc ecc pd c ud c
d v c d).
In addition to the discussion above, loosely grouped into fve categories, participants also
highlighted a number o general methods and process that theyve ound to be useulin communication:
Cc cpc ppd , v pc;
s v cv d c ;
nd d w c p (.. d dd cx
wc c -p, d d ccd);
s pp d v p vp
d w cc c d d d p
v d pv;
nd p v d;
expd w pc cc c p cc
c d.
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Commitments: the neXt stePs
t d w dc c p w d wDiD c c pp d d p Cc s
( p ax 4). a p c w d
pcp d DiD. t w c c w w
dd wp v ( ax 3).
Participants agreed to:
01 Most research programmes are keen to work together and share experience etc.,
but they may need more resources. Suggestions included:
s d d cc p c.
u c D-gp ( dc w cd
w D-gp)
02All programmes should look at lessons learnt
sd cc c ?
u v dc , pc c., W c pvd ?
l wc pdc d dc
s c dc v c
nd p d xpc p r4D
(www.c4dvp.), w c d
Pdc , w-p, -dd pc cc pc pc
wc w w ( d pcp
2003 DiD rc Cc rvw. s c d
www.dd.v./c/wc.p)
03Use the contact list rom this workshop to start inormal discussions and inormationsharing amongst research programmes.
DFID agreed to:
t wp v d pcp wd p wp ()
cd d () cv d pcp, w p dc. i p
w w x wp (w ap d J 2007, cd
ac) q.
t w d pcp, w p DiD ww c dv d w.
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strategies or researCh Programmes
august 2006
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01 Guidance on monitoring and learning lessons learned by DFID. What does DFID require
each RPC to report on and capture in lesson learning on communication strategies?
DiD pdcd dd p q d d w d w cc d pd ( www.dd.v./c/v.p)
DiD CrD pp 2-d wp m d ev rc Cc
(5 6 sp 2006). nc i-P (h) w d d
wp pcp. t cp d d wp d wp p
w pcp.
02 R4D communication corner/repository or all communication strategies, reviews
o strategies and reviews o lessons learned about strategies.
r4D dvpd d pjc cd d dc ddd d .t w p x m m r4D (cdd 5 oc
2006). i d , w w -p r4D Dc 2006
03Revise DFID guidance notes.
i vw c cvd gdc n vd d v w
pdcd oc 2006.
DiD w cd pdc pc pcc xpc p c
cc . t w pdcd 2007.
04Provide guidance on how to move rom strategic level communication to how-to
action plans.
t dc w cpd Pcc expc pc d v.
t pc w pdcd c cd c p cc
wp/ p Cc s c. t wp pd
ap 2007.
05Timelines or sharing external events on the communication corner o R4D
and/or the DFID site.
t pc p r4D. t w dcd x r4D
(5 oc 2006). CrD x v w cp
v r4D DiD w p. W d, wv,
c p pvd w p p--d.
06Guidance Notes on communication learning (in annual reports):
t DiD gdc m d ev rc P (www.dd.v./
c/v) cd c c p d cc . W c c p cp c d.
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www.dd.v. | www.c4dvp.
CrD w cd cp p d v
r4D.
07Two-page communication approaches / case studies rom 2003 Research Communication
Review to kick-start a D-group discussion.
t wp dd dc w w D-p, CrD d v
c d . CrD w v c d w pdcd p
Cc rvw (www.dd.v./c/wc.p) d
rc d w 2005-2007.
rc p d dcd w D-p c d d w w
d .
08DFID policy makers an enigma to people outside! is it possible to have a workshop
to meet them?
ec c p d v dv. t j dv pc
dv dc d pc dv dv p. t dc
pc DiD. i c d cc dv, CrD Dp
P m p c p.
09DFID to make research programmes aware o activities unded by CRD communications
team and how to make contact with these.
t cv dd CrD Cc v r4D
(p://www.c4dvp./ctpc.p?pc=i%20d%20
Cc). Cc d pvdd w c cd pjc/p.
cc Cc t ([email protected]. -
@dd.v.)
10DFID will identiy opportunities to continue cross-programme collaboration on aspects
o communication.
t c p cp p, p d vw pvd CrD wv c-p ; pc c c. W w
d c c p cc w d d
w v c p ( c wp, r4D
v).
11DFID to think about supporting a programme (o research?) to look across research
programmes on how learning is captured and the lessons emerging.
W w cd p w-p w rc Cc m
d ev wp.
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Time
Lessons Learnt on Designing CommuniCation
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august 2006
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Session Presenter/Facilitator
anneX : WorkshoP Programme
Wdd 26 J 2006
Dp i Dvp, Pc s, ld
09.45 10.00 av d C
10.00 10.05 Wc D Wd t d,
CrD Cc t
10.05 10.10 Pp wp a m
10.10 10.30 idc m ld-l
10.30 11.00 CrD c cp
p cc -
d w
m ld-l
11.00 13.10 P 6 c p
dc cc ,
p c, w wd w.
k bcw, iDs
J v d Zw, lse
a b, b uv
J W, iDs
C hp, oDi
W rcd, nri ld
13.10 13.30 Dc d c p m ld-l
13.30 15.00 lc d w pp
w-d
a
15.00 15.15 DiD P oc r d w
c c p
nc -lw
15.15 15.30 iD2/m kwd
Dvp P
g bd
l D
C kw
15.30 15.40 r4D D Pd
15.40 16.00 s c Cc
gdc n w pp d rc
P d?
a m
16.00 16.20 Dc d c p m ld-l
16.20 16.30 C D Wd
16.30 17.00 C d w pp
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Research Programme/Organisation
Lessons Learnt on Designing CommuniCation
strategies or researCh Programmes
august 2006
Page 5
E-mail Address
anneX 2: list o PartiCiPants
Participant
HD3 Research and Capacity
Building in Reproductive and
Sexual Health and HIV/AIDS in
developing countries
ld sc h
d tpc mdc
[email protected]. o D
HD4 Realising Rights: improving
sexual and reproductive health or
poor and vulnerable populationsInstitute o Development Studies
and HD106 Future Health
Systems: Making Health Systems
Work or the Poor
J hp uv
[email protected]. s rdd
HD5 Achieving MDGs 4 and 5
i Cd h
s b
Dq b
HD7 Eective Health Care
Alliance Programmelvp sc tpc mdc
[email protected]. h s
HD105 Consortium or Research
on Equitable Health Systems
ld sc h
d tpc mdc
[email protected]. nc ld
HD 205 TARGETS
ld sc h
d tpc mdc
axd Cd
D r mcn
HD 206 COMDISuv ld
.@c..@c.
s ma s
HD 8 Educational Outcomes
and Poverty
uv Cd
[email protected]. D. b sd
HD 9 Implementing Education
Quality in Low income countries
uv b
a b
r Cw-D
HD 10 Educational Access,
Transitions and Equity (CREATE)uv sx
[email protected]. c h
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HD 11 Treatment and Care HIV
HD12 Social Context o HIV
lvp sc tpc mdc
[email protected]. t Jc
Centre or the Future State
i Dvp sd
[email protected]. l tq
Citizenship, participation
and Accountability DRC
i Dvp sd
J W
C g
a D
Inequality, Human Security
and Ethnicity (CRISE)uv oxd
P. c sw
J bc
Responses to Crisis States
and Breakdown DRC
ld sc ecc
[email protected]. J v d Zw
Chronic Poverty Research Centre
uv mc/ov
Dvp i
c.p@d..
j.@d..
C hp
J b
Migration, Globalisation
and Poverty DRCuv sx
[email protected]. m W
Religions and Development
uv b
d.@c-.
md k
Drivers o Womens Empowerment
i Dvp sd
[email protected]. J edwd
Research into Use (Sustainable
Agriculture Research Programme)
n rc i ld
[email protected]. W rcd
IDS [email protected].
C kw
g bd
id21 [email protected]. l D
Healthlink Worldwide C.@.. adw C
nc i P
DFID Inormation
and Communication or
Development (ICD) Team
[email protected]. Pw,
Cc adv
Lessons Learnt on Designing CommuniCation
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august 2006
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Research Programme/Organisation E-mail Address Participant
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Lessons Learnt on Designing CommuniCation
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august 2006
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CommsConsult [email protected]. m ld l
Dvp
Cc C
DFID
Central Research Department
[email protected]. a m
rc Cc
spc, Cc
t
DFID
Central Research Department
[email protected]. D Wd
t ld,
Cc t
DFID
Central Research Department
[email protected]. D Pd
Dp P
m/i
m, Cc
t
DFID
Central Research Department
[email protected]. a h
P spp oc,
Cc t
DFID
Central Research Department
[email protected]. J k
Dp P m
(h d edc)
DFID
Central Research Department
[email protected]. m s
Dp P
m (h)
DFID
Central Research Department
[email protected]. J t
Dp P
m (e,
C C, D,
W, n
rc Pc)
DFID
Policy Division
[email protected]. r W
aiDs P m
DFID
Press Ofce, Inormation and Civil
Society Department
[email protected]. nc -lw
s P oc
Research Programme/Organisation E-mail Address Participant
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Lessons Learnt on Designing CommuniCation
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august 2006
Page 8
ONE BAD THING ABOUT THE DAY
Cd v d w c!
s d v.
t c pv . W pc Q&a c. pd p, pp p.
W v pp d w d pc . s p
wd d.
lc pc d v/ dwc w p.
nx c p v d cd v pcp
ppc. a w-d wp?
ndd c pd d cd p p!
m pcc xpc wd v d. Pp ? exc
cc cv d wcd?
n w ( p?).
t p v d w d no p dc.
n v c p.
Dc v.
d q c pc- d
d cc (.. cp, p , cd c/
pc p) i wd cdd dvdd dvcc w
v v pc.
r x d w c w vd w w p v d
d pp! n dwc.
t d dp c.
n d pc w. a p w wd .
n v p c p dc.
Dc dd w pp.
a dd. i wd v d v w cd c
c .
anneX 3: WorkshoP eValuation
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Lessons Learnt on Designing CommuniCation
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august 2006
Page
ONE GOOD THING ABOUT THE DAY
V rPC.
exc d. V v d v cc cc w rPC.
a cd! t p pp d w .
t dd cd w cc p.
V d x w p d p xpc/xc.
nw pp. C c ppc/ . s w
Cc . W cd. l wd v d w c
pp d vd. gd ! Ps pp x d v pcc
c c.
b w c-cd pp rPC/DrC .. w.
gd p d pcp pjc. gd cv d p.
ld p d d w pjc. opp c d dc d xc.
i cc d c cd. t d.
nw pp d w rPC d.
nw pp.
exc pp w .
V p. op dc. W d .r jd d .
gd pcc d d d.
V .
V v . Wp w-p cc d
dc p dcd p.
i ppd! a !
nw d d iD2 d w c .
mc c/cc.
nw pp d pc pvdd .
gd pp d p w.
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the Department or InternatIonaL
DeveLopment: LeaDIng the BrItIshgovernments Ight agaInstworLD poverty.
o ii:
dfd uk
Cl rc D
DID
1 plc sLd sw1e 5he
ti dcu ducd
b DID Cl rc
D.
ii cc: