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Arnold A. Jackson

Associate Director for Decennial Census

U.S. Census Bureau

Learning about America from the 2010 CensusMarketing Research Association – Mid-Atlantic Chapter SymposiumApril 27, 2012

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2010 Census Results…An Increasingly Diverse and Slower Growing Population

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Number of People per Doctor's Office by County and Counties with No Doctor's Offices

2009 County Business Patterns Program

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Source: 2010 Census

Percentage Change in Race, Hispanic Origin, and Minority Populations: 2000-2010

Whitealone,

Not Hispanic(+2.3m)

Blackalone,

Not Hispanic(+3.7m)

AmericanIndian

andAlaska Nativealone,

Not Hispanic(+0.2m)

Asianalone,

NotHispanic(+4.3m)

NativeHawaiianand Other

Pacific Islanderalone,

Not Hispanic(+0.1m)

SomeOtherRace

alone,Not Hispanic

(+0.1m)

Two orMoreRaces,

Not Hispanic(+1.4m)

Hispanicor Latino

(of any race)(+15.2m)

MinorityPopulation(+25.1m)

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2010 Census – Hispanic Origin Population

http://www.census.gov/prod/cen2010/briefs/c2010br-04.pdf

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Hispanics in the United States: 1970 to 2050

9.6 14.622.4

35.3

50.5

66.4

85.9

108.2

132.8

1970 1980 1990 2000 2010 2020* 2030* 2040* 2050*

Census Projections

*Projected Population as of July 1Source: U.S. Census Bureau, 1970, 1980, 1990, 2000 and 2010 Decennial Censuses; 2008 National Population Projections

Population in millions

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2010 Census – Change in Age Distribution

http://www.census.gov/prod/cen2010/briefs/c2010br-03.pdf

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Key Observations • Many trends seen in prior censuses continued with this one.

• The population of the U.S. continued to grow at higher rates in the South and West.

• The diversity of our population continues to increase and some regions like the Washington, DC-Metro area now have over 50% minority, majority populations for the first time.

• Our new Hispanic population is the result of tremendous (43%) growth from 2000 and far exceeds the rate of increase of the next largest minority group – African Americans

• In 2010, the median age increased to a new high of 37.2 from 35.3 in 2000, with the proportion of the population at the older ages increasing likewise.

• The ACS has successfully completed 1, 3 and 5-year data releases of detailed information on the characteristics of population and housing, and has begun a full program review to and reassess the program's mission, vision, goals and objectives.

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American FactFinder Content

• 65 Datasets for U.S. & Puerto Rico– 2000 & 2010 Decennial Census– 2002 & 2007 Economic Census– 2005 through 2010 American Community– 2009 Population Estimates – Economic Surveys

• 2002 & 7 Commodity Flow Survey• 2002 & 7 Survey of Business Owners• 2002 Business Expenses Survey • 2003 - 6, 2008 & 9 Annual Survey of Manufacturers• 2004 – 2009 Business Patterns (County and ZIP Code)• 2004 – 2009 Nonemployer Statistics

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Data coming later this yearDemographic Data• April 26 – Final release of the 2010 Summary File 2 state and National files• May - Based the 2010 ACS 5 Year Estimates

– 2010 American Indian and Alaska Native File – Summary File 4 – 2010 Census Summary Files 1 in Spanish

• Fall - 2011 American Community Survey – 1 YR Estimates (Sept)– 3 YR Estimates (Oct)– 5 YR Estimates (Dec)

• Oct - 2011 Population Estimates • Dec - 2011 American Housing Survey• Fall - 2010 Census EEO Special Tabulation• TBD – 2010 Census Summary File 2 in Spanish

Economic Data• Jun – 2010 Business Patterns – County • Jul - 2010 Business Patterns – ZIP Codes• Aug – 2010 Nonemployers Statistics• Nov – 2011 Annual Survey of Manufacturers

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Resources Available to You• www.census.gov

• 2010 Census Demographic Profiles provide subject details about race and Hispanic groups, age, sex and housing status.

• Population Estimates Program produces estimates of the population for the United States, its states, counties, cities and towns, as well as for the Commonwealth of Puerto Rico and its municipois.

• Projections are made for the United States by resident population, age, sex, race and Hispanic origin.

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Looking Forward to 2020• More geographic movement of the population like 2010 is likely.

• Less tolerance for traditional style paper based and even telephone data collection, from the public, will complicate outreach.

• Severe pressure to reduce real per household costs is coming from our stakeholders.

• Much greater information awareness among the general public will raise demands for an even shorter set of questions.

• More racial and ethnic diversity is certain.