Tathagat Varma VP, Strategic Process Innovation
[24]7 Innovation Labs
Lean Startups
What is wrong here?
Picture: hCp://www.news.com.au/travel/holiday-‐‑ideas/inside-‐‑china8217s-‐‑ghost-‐‑cities/story-‐‑e6frfqd9-‐‑1226716277487
“Build and they will come” is not a strategy, it’s a prayer.
– Steve Blank
90%
Tech Startups FAIL…!!!
2/3rd who succeed, drastically
change their plans along the way!
Who are they?
Remember…
hCp://www.capgemini.com/blog/capping-‐‑it-‐‑off/2011/06/paving-‐‑the-‐‑path-‐‑of-‐‑scrum-‐‑adoption-‐‑2-‐‑product-‐‑people
hCp://steveblank.files.wordpress.com/2010/11/two-‐‑assumptions.jpg
Problem with traditional product development model
From: Running Lean – Ash Maurya, The Startup Owners Manual – Steve Blank
“In large companies, the mistakes just have additional zeroes in them” – Steve Blank
A human institution designed to create a new product or service under conditions of extreme uncertainty.
– Eric Ries
Traditional Approaches?
What’s Lean Startup? • Scientific approach to
o build new product development o create and manage startups o get products to customers faster
• The Lean Startup methodology has as a premise that every startup is a grand experiment that aCempts to answer a question. The question is not "ʺCan this product be built?"ʺ Instead, the questions are "ʺShould this product be built?"ʺ and "ʺCan we build a sustainable business around this set of products and services?"ʺ
Principles of Lean Startup
1. Entrepreneurs are everywhere 2. Entrepreneurship is management 3. Validated Learning 4. Innovation Accounting 5. Build-‐‑Measure-‐‑Learn
Real-‐‑life Example?
hCp://newentrepreneurship.nl/business-‐‑model-‐‑canvas/
hCp://torgronsund.com/wordpress/wp-‐‑content/uploads/2011/04/Slide1.jpg
GET OUT OF THE BUILDING…
So, what is your product?
From: Running Lean – Ash Maurya
Running Lean
What’s wrong?
hCp://headrush.typepad.com/creating_passionate_users/2005/06/featuritis_vs_t.html
hCp://startitup.co/guides/376/mvp-‐‑minimum-‐‑viable-‐‑product
Build-‐‑Measure-‐‑Learn Loop
Pivot Pivot: A change in STRATEGY without a change in VISION.
Isn’t that good old agile?
Hmm…but, it might not work at <my large company>!
Companies following Lean Startup…
…
References • www.steveblank.com • hCp://theleanstartup.com/principles • hCp://blog.startupcompass.co/ • hCp://blogs.wsj.com/accelerators/2013/06/24/steve-‐‑blank-‐‑
the-‐‑6-‐‑types-‐‑of-‐‑startups-‐‑2/ • Running Lean – Ash Maurya • The Startup Owners Manual – Steve Blank • Four Steps to Ephphany – Steve Blank • The Lean Startup – Eric Ries • hCp://www.nextbigwhat.com/groupon-‐‑story-‐‑297/ • hCp://blogs.hbr.org/2014/04/how-‐‑ge-‐‑applies-‐‑lean-‐‑startup-‐‑
practices/ • hCp://www.businessweek.com/articles/2014-‐‑08-‐‑07/ge-‐‑taps-‐‑
lean-‐‑startup-‐‑ideas-‐‑for-‐‑faster-‐‑cheaper-‐‑product-‐‑rollout