A startup is a temporary
organization designed to search for a scalable and repeatable
business model
Lean Methodology
Minimum Viable Product (MVP)
OBSERVE
ORIENTATE
DECIDE
ACT
OODA Loop / Build-Measure-Learn
Colonel John Boyd, USAF
Lean Methodology
Split Testing Metrics
• Measure what matters• Customer traction• Conversion ratios• Cost of acquisition ……
Lean Methodology
Pivoting
• Talk to customers• Test assumptions• Make early sales
“you gotta know when to hold ‘em, know when to fold ‘em, know when to walk away, know when to run …”
A quick death is a good death. Don’t over invest in a bad idea.
Lean Start-ups in Practice
Ignition Labs Health & Medtech Accelerator
Australia’s first niche Seed Accelerator program- Designed to help companies secure initial customers and capital investment.
This is achieved through:• 6-month Business Development Program• Expert Mentors• $25,000+ Seed Capital• Investor Roadshow AUS / EU / US Applications close soon.
www.ignitionlabs.com.au
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