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Leading behaviour change
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The NSMC at a glance:
Provide strategic support to
policymakers
Ensure the quality and
consistency o behaviour
change programmes
Develop products and
services to improve theeectiveness o behaviour
change policies and
programmes
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Why social marketing?
Social marketing helps you plan
behaviour change interventions
and policies. It helps you decide
which people to work with,
what behaviour to inuence,
how to go about it and how to
measure it.
Combining ideas rom commercial
marketing and the social sciences,
social marketing is a proven tool
or inuencing people’s behaviour
in a sustainable and cost-
eective way.
Why The NSMC?
Quite simply, our goal is always
to help you achieve yours;
lasting, positive behavioural
change. From concept to
implementation and review,
our world-leading expertise will
guide your strategy and engageyour stakeholders to produce
powerul and sustainable results.
Creative and cost-eective,
we can help you think smartly
about your audience and design
projects and programmes
that really meet their needs.
Programmes like ‘Healthy
Foundations’, a segmentation
study with the Department
o Health, which provided a
360-degree view o England’s
population.
As social marketing procurementguidance mentors or the NHS,
we’ve deep experience assessing
the quality and eectiveness o
behaviour change programmes
and providers. So we can help
you prepare clear, ocused bries
to ensure you match the right
agency to the right project.
For more information and
resources on social marketing,
and over 80 case studies, visit
www.thensmc.com.
AboutThe NSMC
Established by the British
Government and the National
Consumer Council in 2006,
we are a centre o excellence
or social marketing and
behaviour change.
Our mission: to maximise
the effectiveness of
behaviour change
programmes.
We do this or a growing list
o public sector organisations
through a broad range o
strategic analysis, advice,
support and training across
all levels o the social
marketing process.
World leaders in our feld,
we draw on expertise rom
the UK, USA, Europe, Asia
and the Pacifc and adapt it
to meet the needs o UK and
international audiences.
“The NSMC plays a crucial role in raising
the standard of social marketing in public
health, in the UK and abroad.” Dr Fiona Adshead,
Former Director o Chronic Disease and Health Promotion
at WHO and Deputy Chie Medical Ofcer or England
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Tailored training
Exploiting our expertise to
develop yours, we can build the
skills o your people through
bespoke workshops – designedpurely around your strategic
objectives. Much more than
‘how to’ sessions, our training
events can help your sta and
stakeholders agree on practical
steps to address complex
behavioural challenges.
We’ve trained over 3,000 NHS
sta – among many others. Most
critically, 71 per cent o them
said they would change how
they worked on uture behaviour
change campaigns. We’ve alsodeveloped a suite o ‘o-the-
shel’ courses on everything rom
understanding your audience
to evaluating campaigns and
master classes.
Our years of policy
and strategy develop-
ment and of building
partnerships at thehighest level have
given us unrivalled skill
and know-how across a
vast range of scenarios:
In the UK, we’ve worked with
the public sector, advising
on numerous programmes
to support healthy
behaviours, protect the
environment and enhance
public saety and wellbeing.
These include campaigns to
help people quit smoking,
exercise more regularly, and
insulate their homes
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We have created bespoke
training or hundreds o
organisations worldwide,
including: the UK’s
Change4Lie programme;the Department or
International Development;
the Department or
Environment, Food, and Rural
Aairs; Sport England; the
World Health Organisation;
the World Meteorological
Organisation; the Qatar
National Health Authority;
the Slovenia Institute or
Public Health; and the Hong
Kong Department o Health
In South East Europe, we
helped the British Council
design a stakeholder
engagement strategy or
their social entrepreneur-
ship programme
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We’re using our extensive
behaviour change expertise
to develop a value or
money tool with top
health economists andthe National Institute or
Clinical Excellence (NICE).
It will help organisations to
develop more cost-eective
campaigns and interventions
We help organisations use
research tools to understand
their customers and develop
more eective behaviour
change programmes
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“The NSMC has
helped us to think
about the role of
social marketing inunderstanding and
responding to the
needs of our different
target audiences.” Sarah Hendry,
Director in Dera’s Food
and Farming Group
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Proven tools and resources
To embed behaviour change
expertise in your organisation,
you need the right tools.
Responding directly to your
needs, we can tailor a set o
exible, intuitive resources
that will empower your
colleagues and build in-house
capabilities. Our work improvingpublic and private sector
ability to plan, procure and
deliver behaviour change
interventions means we draw
on a wealth o resource
development experience.
Our online Planning guide and
toolbox has been a boon or
practitioners the world over. We
subsequently produced tailored
versions or Department o
Health’s national cancer team,
NHS Tayside and the British
Council. We’re also adapting a
quality improvement ramework
to allow organisations to buildand learn rom their many
successes and challenges.
Whatever the behaviour change,
we have a tool that can help.
Who we work with:
As one o the world’s frst central
government-established social
marketing organisations, we
support and advise a growing
list o organisations rom the
UK and throughout the world.
They include:
The Department o HealthThe Department o
International Development
The Department or
Environment, Food and
Rural Aairs
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The Cabinet Ofce
The National Audit Ofce
The Ofce o Public
Management
Sport England
The World Health
Organisation (WHO)
The USA’s Academy or
Educational Development
(AED)The European Commission
(EC)
The US Centers or Disease
Control and Prevention
(CDC)
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The Pan-American Health
Organisation (PAHO)
The Department o Health
in Hong Kong and China
Scottish Government
The British Council
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“The NSMC helps
public sector agencies
and their suppliers to
achieve tangible
outcomes from their
behaviour change
programmes.”
Sue Nelson,
Social Marketing Director,
Kindred
“The Chinese
Government appreciated
the high quality of
the training that The
NSMC provided for
key stakeholders
working in the area of
HIV prevention. We
believe this is a strong
commendation because
the Chinese Government
set the bar very high.”
John Leigh,
Team Leader or the Millennium
Development Goals,
DFID China
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Contact
The NSMC
c/o Consumer Focus
4th Floor, Artillery House
Artillery Row
London SW1P 1RT
020 7799 7900
www.thensmc.com
The NSMC is a strategic
partnership between the
Department o Health andConsumer Focus.