1. Your Brand and Social Media

• How Facebook, Twitter, & Foursquare Can Solidify Markets & Open New Ones

Presented By: Matthew B. Olson 2. Your Business, Your Brand and Social Media Brand & Social Media

EverythingHas A Brand.EverybodyIs A Brand.

Personal Brands & Personable Brands

Social Media is a Vehicleand Not a Destination

What are Interest Communities?

3. Different Social Media Tools, Different Functions Social Media Tools

Most critical social media tool:your website

When and Why Facebook Leads the Pack

Make Connections with LinkedIn

Conversing with Twitter

Make Everybody a Local on Foursquare

4. 5. 6. How does a business get started? Listen, Respond, Engage,and Be Helpful

Listen

Find where discussions happen online

Discover key topics and trends

See who key players are

7. How does a business get started? Listen, Respond, Engage,and Be Helpful

Respond

Learn the dos and donts of onlineconversations, the net-iquette

Respond to direct questions or relevant news

Understand the difference betweenreacting and responding

8. How does a business get started? Listen, Respond, Engage,and Be Helpful

Engage

The Golden Rule of social media:

Thou shalt ENGAGE

Listen twice as much as you speak

Understand it is a personal conversation

9. How does a business get started? Listen, Respond, Engage,and Be Helpful

Be Helpful

To succeed in Web 2.0 youneed Customer Service 1.0

Be seen as a resource not a sales outlet

Be approachable, personable and human

10. Thinking Beyond Your First Tweet STOP! Make A Plan

Personal Voice vs Brand Voice

No Place for Wallflowers

Content! Content! Content!

Nothing is overnight

11. Get it to work for you Connect w/ Customers

Every social media outlet is aringing phoneWill you answer it?

Never be afraid of new mediums

Facebook, LinkedIn, Twitter and Foursquarewill fade away, but the demand forcustomer servicenever will

12. Recommended Thought Leaders

Chris Brogan (Book: Trust Agents)

Brian Solis (Book: Engage)

Jason Falls (Social Media Examiner)

Olivier Blanchard (The Brand Builder)

Gary Vaynerchuk (Book: CRUSH IT)

13. Recommended Websites

socialmediaexaminer.com

chrisbrogan.com

briansolis.com

socialmediatoday.com

garyvaynerchuk.com

14. Find Us in Real Life: 1624 Hobbs Drive PO Box 491 Delavan, Wisconsin 53115 Tel: 262.725.4500 Find Us on the Web: SignalfireProductions.com Twitter.com/_Signalfire_ Facebook.com/Signalfire