Who we are ? Case studiesExpertise Methodologies
AGENDA
KRDS Middle East, Social & mobile agency
ABOUT
USBorn in 2008 Paris, France
160 Employees 8 OFFICES Paris - Dubai - China - Singapore - India
+2000 Projects +400 Customers 27 Countries
We are SMEN Social Media Extra Natives
KRDS Middle East, Social & mobile agency
OUR REFERENCES
KRDS Middle East, Social & mobile agency
MIDDLE EAST REFERENCES
KRDS Middle East, Social & mobile agency
OUR EXPERTISEDEVELOPMENT
KRDS Middle East, Social & mobile agency
KRDS Middle East, Social & mobile agency
OUR EXPERTISE
SOCIAL MEDIA MANAGEMENT
Case studies
KRDS Middle East, Social & mobile agency
Air France wanted to make people get interested into destinations they’ve never been.
BRIEF
KRDS Middle East, Social & mobile agency
A playful experience that will use worldwide Google Streetview experience with more than 40 cities of the world to discover.
SOLUTION
KRDS Middle East, Social & mobile agency
KRDS Middle East, Social & mobile agency
Select the city
KRDS Middle East, Social & mobile agency
Different kind of challenges and places to visit
KRDS Middle East, Social & mobile agency
A unique fullscreen Google Streetview experiment that let users enjoy the destination
KRDS Middle East, Social & mobile agency
Users collect stamps for each city visited. They also have badges to unlock as gamers progress
KRDS Middle East, Social & mobile agency
105 000USERS
1 285 100CHALLENGES COMPLETED
31 MINUTES PER USER
KRDS Middle East, Social & mobile agency
OBJECTIVE
“Create a social media campaign and capitalize on national and global visibility
with Ferrari Launch.”
KRDS Middle East, Social & mobile agency
SOLUTION
#ItalianIconAtPlatina, #FerrariAtPlatina
A Social Media campaign creating buzz about the upcoming launch of an Italian luxury automobile icon at Platina, BKC – The
Wadhwa Group’s Flagship property.
Teaser | Contest | Launch
KRDS Middle East, Social & mobile agency
CAMPAIGN
Teaser An international standard creative teaser series to invoke the
excitement amongst the audience
KRDS Middle East, Social & mobile agency
CAMPAIGN The Contest A Social Media
contest of 8 questions before the launch
based on the Automotive legend
and the answers pointing towards one name : Ferrari! But no direct mention of the
brand by us!
KRDS Middle East, Social & mobile agency
All events on the launch were pushed on social media live across the day.
LAUNCH
KRDS Middle East, Social & mobile agency
Audience response
KRDS Middle East, Social & mobile agency
8375 post likes
1161 Comments
692 Shares
213,000 People reached
RESULTS
KRDS Middle East, Social & mobile agency
RESULTS
1600+ Retweets
5100+ Replies
1500+ Likes
10x Increase in
twitter followers
KRDS Middle East, Social & mobile agency
138,000 Reach
141,000 Impressions
11000+ Likes
35% Increase in Followers
RESULTS
KRDS Middle East, Social & mobile agency
-
BRIEF
How to get arabic children read or write… arabic ?
KRDS Middle East, Social & mobile agency
Introducing KALIMALOCK SOLUTION
A mobile app designed to turn the native lock screen pattern on Samsung device into an arabic word.
KRDS Middle East, Social & mobile agency
HOW IT WORKS
KRDS Middle East, Social & mobile agency
RESULTS
12 132 528IMPRESSION FIRST WEEK
AwardsWON FOR DESIGN & MOBILE
2
KRDS Middle East, Social & mobile agency
Marie, the French leading maker of precooked and frozen food, wanted to engage its target audience and raise brand awareness
Challenge
KRDS Middle East, Social & mobile agency
Solution A website with a kitchen background where users had to click on interactive objects, every day, to answer a question about Marie’s latest news and be eligible for the final draw.
KRDS Middle East, Social & mobile agency
Solution
Each object featured a clue and responses had to be found on Marie’s Facebook page, main website and other microsites. The site was mobile friendly.
KRDS Middle East, Social & mobile agency
RESULTS
40,000USERS 6 MINUTES
PER GAME
KRDS Middle East, Social & mobile agency
Peugeot wanted to build a community of passionate fans on Facebook. Fans who loved and lived Peugeot.
BRIEF
KRDS Middle East, Social & mobile agency
A simple app which detects the user’s year of birth and displays the picture of the Peugeot model that was released that same year.
Taking advantage of Peugeot legacy, a fad of the time is shown.
SOLUTION
SOLUTION
KRDS Middle East, Social & mobile agency
KRDS Middle East, Social & mobile agency
KRDS Middle East, Social & mobile agency
KRDS Middle East, Social & mobile agency
German, Spanish, Portuguese, Czech, Bulgarian, Italian, Hungarian, Dutch, Ukrainian, Russian, Turkish , Japanese, Slovak
The app was translated into 19 languages
KRDS Middle East, Social & mobile agency
RESULTS
5 MILLIONSBRAND IMPRESSIONS IN NEWS FEED FOR FREE
210,000FANS in 1 month
20COUNTRIES
RESULTS
KRDS Middle East, Social & mobile agency
JustCavalli wanted to create an edgy, engaging campaign targeted at men to promote its new line of perfume.
BRIEF
KRDS Middle East, Social & mobile agency
A highly-immersive Mobile app that brings the user into a specific scenario in where he has to navigate through a 3D rendered landscape of New York City.
SOLUTION
SOLUTION
KRDS Middle East, Social & mobile agency
KRDS Middle East, Social & mobile agency
KRDS Middle East, Social & mobile agency
KRDS Middle East, Social & mobile agency
KRDS Middle East, Social & mobile agency
KRDS Middle East, Social & mobile agency
100,000PLAYERS
4 MINUTES PER VISIT
10COUNTRIES
1,2MBRAND IMPRESSIONS IN NEWS FEED FOR FREE
RESULTS
KRDS Middle East, Social & mobile agency
Tag Heuer set out to promote its new limited edition watch.
BRIEF
KRDS Middle East, Social & mobile agency
Mystery on Board takes the player aboard the Glacier Express in search of his lost bag which contains the new Tag Heuer watch.SOLUTION
SOLUTION
KRDS Middle East, Social & mobile agency
KRDS Middle East, Social & mobile agency
KRDS Middle East, Social & mobile agency
KRDS Middle East, Social & mobile agency
KRDS Middle East, Social & mobile agency
RESULTS
10K GAMESPLAYED
SPECIAL MENTION
RESULTS
KRDS Middle East, Social & mobile agency
Titan wanted to highlight the capacity of its new watch creating a unique experiential campaign.
BRIEF
KRDS Middle East, Social & mobile agency
The world’s first light powered application where users unveil the watches by flashing a light source at their webcams.
SOLUTION
SOLUTION
KRDS Middle East, Social & mobile agency
240,000FANS ADDED
RESULTS
12,500VIRTUAL TRY-ONS SHARED
AWARDS
KRDS Middle East, Social & mobile agency
Extra wanted to promote their new product and boost the first sales quarter by engaging users in a funny way
KRDS Middle East, Social & mobile agency
A responsive web app which offers coupons and a simple game which allow users to kill bacteria
SOLUTIONSOLUTION
KRDS Middle East, Social & mobile agency
Microsoft wanted to increase download of IE10
BRIEF
KRDS Middle East, Social & mobile agency
An app that allows the user to dig into his social life and to check out statistics about the number of likes, friends, status updates, tags and pictures of their Facebook account.
User is teased with nice stats only available on IE10 browser.
SOLUTION
SOLUTION
KRDS Middle East, Social & mobile agency
RESULTS
14,000DOWNLOADS
150,000VISITS
3 MINUTES PER VISIT
RESULTS
Methodology
We help you close deals by providing you: ▪ Brief enhancement (social media consulting) ▪ Feasibility study (technical, legal)
▪ Cost estimates
▪ Planning overview
With: ▪ Dedicated Sales Manager ▪ Quick response time (<24 to 48h)
PRE-SALES
Project Management
Technical team
Social Media Strategist
Processes: ▪ Quality check (all browsers and devices) ▪ Full analysis report during and after the campaign
▪ Agile methodology (SCRUM)
▪ Periodic report meetings
PRODUCTION
Processes: ▪ KRDS Project Managers are PMP certified ▪ KRDS created a specific Project Management Method to handle Social Media Development
Project
PRODUCTION
PROJECT
• Real-time planning :
• Dynamic wireframes :
• Access and validation of designs
• Bug trackers
Tools:
PRODUCTION
• Real-time stats access
Key contributors for UAE Business Unit:
PRODUCTION
Leonard MohammedSarah
General Manager
Production Director
Joseph
Project Manager
Technical lead
Sebastien
Art Director
Ram
Mobile architect
Challenge us