#ConsumerFirst#ConsumerFirst
#ConsumerFirst#ConsumerFirst
#ConsumerFirst#ConsumerFirst
#ConsumerFirst#ConsumerFirst
#ConsumerFirst#ConsumerFirst
#ConsumerFirst
15’
#ConsumerFirst
AVEC PUB
12sec
load time
SANS PUB
6sec
load time
ONFOCUS
#ConsumerFirst
12sec
load time
=
2.48pages par session
6sec
load time
=
3.27pages par session
+30 %
pages par session
ONFOCUS
#ConsumerFirst
ONFOCUS
#ConsumerFirst#ConsumerFirst
#ConsumerFirst#ConsumerFirst
#ConsumerFirst#ConsumerFirst
#ConsumerFirst
Desktop Expand Mobile Expand
#ConsumerFirst
•
•
•
•
•
•
•
#ConsumerFirst#ConsumerFirst
#ConsumerFirst
Pop Up AdsSideways Expand /Hover expand
#ConsumerFirst
Ad not more than 25% of screen height
#ConsumerFirst
ONFOCUS
#ConsumerFirst
VISIBILITÉ VS CPM VISIBILITÉ VS FILL RATE
VISIBILITÉ VS RPM
AUDIENCE SQUARE
ONFOCUS
#ConsumerFirst
Contenu75%
Pub25%
#ConsumerFirst#ConsumerFirst