TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
TSW TEAM: TSW + GRICE CONSULTING GROUP + MARKETEK,INC.TSW | 1389 PEACHTREE STREET NE, SUITE 200 | ATLANTA, GA 30309 | PHONE: 404-873-6730
http://kensingtonlci.wordpress.com/
FINAL PRESENTATIONKensington LCI TOD Plan
JUNE 26, 2012
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
THE TEAM
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
SCOPE OF SERVICE
• TOD Market Assessment• Concept Plan Development• Public Involvement• Implementation Plan
http://kensingtonlci.wordpress.com
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
STUDY AREA MAP
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Design Workshop/Open House:
• Visual Preference Survey (VPS) Results
• Introduction to Concepts A & B
• Public Feedback
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
MARKET ASSESSMENT
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Market Study Re-Cap: Opportunities
• Large population base• Employment within & surrounding Study Area• Re-capture of retail sales now being lost to other
commercial areas • Access via MARTA, Memorial Drive & I-285• Land owned or controlled by Dekalb County• Investment by Dekalb County in & surrounding Study Area• Location for additional Dekalb County office space• Growing national & local interest in mixed-use, town center
developments
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Market Study Re-Cap: Constraints
• Low historic & projected population growth• Surrounded by aging residential & commercial space• Distance from Atlanta and Decatur city centers • Economic downturn continues to limit development
activity nationally & locally, especially in riskier projects
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
• Potential demand for the Study Area over the next 10 years for:− 650 for-sale housing units− 1,000 rental units− 200,000 to 250,000 square feet of new retail space
• Potential to attract Dekalb County office space (apx. 500,000 square feet) and other, private office space users
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Target Markets
Residential:•Empty nesters/retirees•Entry-level & higher-level professionals•Small families•Workforce housing
Commercial:•New Study Area residents•Surrounding residents •Study Area employees
Motivations:−Access to town center, work, shopping, recreation & entertainment−Vibrant, mixed-use settings −Sense of authenticity & community
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Implementation: What are Developers Looking For?
• Land assemblage around transit station• Strong vision for area & leadership• Embracing a mix of uses• Market opportunities• Flexibility in government participation• Transparency throughout negotiation and development
process • Zoning in place for vision
The most successful TOD public-private partnerships occur when an agency has an internal policy and implementation process for joint development
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Implementation: Establishing Partnerships
• Collaboration with MARTA− Dedicated TOD department with established joint
development policy
• Identifying Private Development Partner− Typically through an RFQ or RFP process− Set forth developer expectations and available
incentives but flexibility is key
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Implementation: Financing & Incentives
• Potential developer incentives:– TAD funds for infrastructure development– Reduced property costs (lease or sale)– Assistance with development of parking
• Potential financing components:– Federal Transit Administration programs– New Market Tax Credits (US Treasury Dept)– Low Income Housing Tax Credits (GA DCA)– Section 202 Elderly Housing (US HUD)– Section 220 Multifamily Housing (US HUD)
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
CONCEPT PLANS
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Workshop - Concept B
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Concept B Land Use Summary
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
3-D Model
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Public Feedback
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Framework Plan
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Bubble Diagram A
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Site Plan A
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Land Use Summary
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Figure Ground Comparison
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
3D Model
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
3D Model
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
3D Model
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
3D Model
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
3D Model
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Bubble Diagram B
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Site Plan B
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Land Use Summary
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
3D Model
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
3D Model
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
3D Model
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
3D Model
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
3D Model
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
TRANSPORTATION
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Memorial Drive-Section
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Mountain Drive-Section
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Kensington Road-Section
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Camp Street-Section
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
Next Steps:• Receive Feedback On Latest Plans• Finalize Recommendations• Finalize Implementation Plan• Prepare Deliverables
TSW Team: TSW + GRICE CONSULTING GROUP + MARKETEK, INC
QUESTIONS AND COMMENTS