Above: Digi-Capital tracks huge mobile apps
growth.
Image Credit: Digi-Capital
Growth, Growth, Growth What’s next?
• People are spending more time
and money in Mobile Apps
• Mobile Apps are becoming more
than Games
• Gaming is still the biggest
business and will account for
over $30b in revenue
Source: http://blog.appfigures.com/app-
stores-growth-accelerates-in-2014/
Image Credit: Appfigures
Apps on Apps on Apps What does this mean?
• All three app stores grew by at
least 50% YoY from 2013 to
2014
• Google is growing at
unprecedented pace
• There’s a of competition in the
app stores to get your app found
Over The Past Two Years We’ve Learned How to Set Clients Up For Success
Education
• Algorithm / Frequency Cap
• Importance of Creative
• Implement Best Practices
Creative Targeting Bandwidth
• Creative Testing Framework
• Inspirational Creative Shop
Sessions
• Video!!
• Country Expansion
• Android Device Optimization
• Nested Lookalikes
• API Integrations
• PMDs
• App Events
Lookalike 1%
Lookalike 4%
Lookalike 7%
Lookalike 10%
Custom
Audience
▪ Target Lookalike 4%
▪ Exclude Lookalike 1%
▪ Target Lookalike 7%
▪ Exclude Lookalike 4%
▪ Target Lookalike 10%
▪ Exclude Lookalike 7%
▪ Target Lookalike 1%
▪ Seed audience auto excluded
Advanced: Nested Lookalike Audiences