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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
CLIENT PITCH
PENCILS OF PROMISE
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
SCHOOL ISNT FOR EVERYONE
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
MANUAL LABOR
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
CHEAP LABOR
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
LETS TALK ABOUT
THE CHEAPEST LABOR.
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
215 MILLION CHILD LABORERS(International Labour Organization)
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
115 MILLION IN HAZARDOUSWORK ENVIRONMENTS(International Labour Organization)
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
UNAWARE OF THEIR BASIC HUMAN RIGHTS
EASY TO COMMAND
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
UNAWARE OF THEIR BASIC HUMAN RIGHTS
THE CHEAPEST LABOR FORCE
EASY TO COMMAND
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
POVERTY IS A CYCLE
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
DEPRIVING EDUCATIONIS AN INJUSTICE
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
PEOPLE RESPOND TO INJUSTICE
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
MILLENNIALS ARE NO DIFFERENT
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
OUR GOAL : CREATE A MOVEMENT
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
OUR GOAL : CREATE A MOVEMENTAWARENESS + CONNECTION + EMPOWERMENT
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
THE COMMON THREAD IN ALL MOVEMENTS...
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kitti tanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
OPPOSITION
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
LETS GIVE EDUCATION A VILLAIN.
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
STRATEGY : ATTACK EDUCATIONIN ORDER TO PROMOTE EDUCATION
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
KAPKEEPA
MERICAPROSP
ER
OU
S
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
PRINT ADS
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
Summer internship for electronic engineering.
Who said school was the only window of opportunity?
Learn more at www.KAP.org
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
Here, everyday is bring your child to work day.
Learn more at www.KAP.org
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
Here, kids go through new designer wear every minute.
Learn more at www.KAP.org
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
PSAS ONLINE
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
POLITICAL GRASSROOTS
CAMPAIGN
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
WEBSITE
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
CONNECTION
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
CONNECTION
AWARENESS
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
CONNECTION
AWARENESS
DONATIONS
ACTION
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
HARSH REALITY OF THEIR PAST & PRESENT
IS BROUGHT TO SURFACE.
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
THE AUDIENCE HAS THE OPPORTUNITY
TO INFLUENCE THE OUTCOME OF THEIR FUTURE
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
BY ACCEPTING & SPREADING THE MESSAGE,THE FIGHT FOR EDUCATION HAS A VOICE
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
WE MAKE THE SITUATION HARDER TO IGNORE,AND THE CAUSE MUCH EASIER TO INVEST IN
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
EDUCATION ISNT A LUXURY.
EDUCATION IS THE TOOL TO SURVIVAL.
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
A MORE EDUCATED WORLD IS ACTUALLY...
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
A MORE PRODUCTIVE WORLD.
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Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
SCHOOL IS FOR EVERYONE
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SOURCES
MAPLECROFT: GLOBAL RISK ANALYTICShttp://maplecroft.com/about/news/child_labour_2012.html
UNICEF: THE STATE OF THE WORLDS CHILDREN 2012
http://www.unicef.org/sowc2012/pdfs/SOWC%202012-Main%20Report_EN_13Mar2012.pdf
INTERNATIONAL LABOR ORGANIZATIONhttp://www.ilo.org/global/lang--en/index.htm