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Page 1: June July ISMS Camparison

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ISMS Revenue Impact on new Price

Page 2: June July ISMS Camparison

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June Incoming ISMS - IncomeVendor Number of Countries Served Total Hit Charge per SMS Total Received by Citycell

Syniverse 240 3919 0.01 $ 39.19

Aicent 240 385 0 $ -

Belgacom 224 5941 0.03 $ 178.23

Sybase 240 6632 0 $ -

Total 16877 - $ 217.42

June Outgoing ISMS - ExpenditureVendor Number of Countries Served Total Hit Charge per SMS Total Paid by Citycell

Syniverse 240 3549 0.01 $ 35.49

Aicent 240 2186 0.03 $ 65.58

Belgacom 224 1766 0.0375 $ 66.23

Sybase 240 6739 0.03 $ 202.17

Total 17088 - $ 369.47

Actual Scenario Of The month of June Actual Scenario Of The month of June

Page 3: June July ISMS Camparison

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Projected Scenario Of The month of June Projected Scenario Of The month of June June Incoming ISMS - Income

Vendor Number of Countries Served Total Hit Charge per SMS Total Received by Citycell

Syniverse 240 4304 0.01 $ 43.04

Belgacom 224 5941 0.03 $ 178.23

Sybase-SAP 240 6632 0.03 $ 198.96

Total 16877 - $ 420.23

June Outgoing ISMS - Expenditure

Vendor Number of Countries Served Total Hit Charge per SMS Total Paid by Citycell

Syniverse 240 5735 0.01 $ 57.35

Belgacom 224 1766 0.0375 $ 66.23

Sybase-SAP 240 6739 0.04 $ 269.56

Total 17088 - $ 393.14

Page 4: June July ISMS Camparison

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Actual Scenario Of The month of July Actual Scenario Of The month of July July Incoming ISMS - Income

Vendor Number of Countries Served Total Hit Charge per SMS Total Received by Citycell

Syniverse 240 3849 0.01 $ 38.49

Aicent 240 381 0 $ -

Belgacom 224 2684 0.03 $ 80.52

Sybase 240 6630 0 $ -

Total 13544 - $ 119.01

July Outgoing ISM- ExpenditureVendor Number of Countries Served Total Hit Charge per SMS Total Paid by Citycell

Syniverse 240 3825 0.01 $ 38.25

Aicent 240 2361 0.03 $ 70.83

Belgacom 224 2077 0.0375 $ 77.89

Sybase 240 7009 0.03 $ 210.27

Total 17636 - $ 397.24

Page 5: June July ISMS Camparison

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Projected Scenario Of The month of July Projected Scenario Of The month of July July Incoming ISMS - Income

Vendor Number of Countries Served Total Hit Charge per SMS Total Received by Citycell

Syniverse 240 4230 0.01 $ 42.30

Belgacom 224 2684 0.03 $ 80.52

Sybase-SAP 240 6630 0.03 $ 198.90

Total 13544 - $ 321.72

July Outgoing ISM- Expenditure

Vendor Number of Countries Served Total Hit Charge per SMS Total Paid by Citycell

Syniverse 240 6186 0.01 $ 61.86

Belgacom 224 2077 0.0375 $ 77.89

Sybase-SAP 240 7009 0.04 $ 280.36

Total 17636 - $ 420.11

Page 6: June July ISMS Camparison

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June ISMS Revenue ScenerioVendor Total Received by Citycell Total Paid by Citycell

Syniverse 39.19 35.49

Aicent 0 65.58

Belgacom 178.23 66.225

Sybase 0 202.17

Total 217.42 369.47

June ISMS Revenue Impact based on Actual Data

Page 7: June July ISMS Camparison

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July ISMS Revenue ScenarioVendor Total Received by Citycell Total Paid by Citycell

Syniverse 38.49 38.25

Aicent 0 70.83

Belgacom 80.52 77.8875

Sybase 0 210.27

Total 119.01 397.24

July ISMS Revenue Impact based on Actual Data

Page 8: June July ISMS Camparison

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June ISMS HIT ScenarioVendor Total Hit-Received Total Hit-Sent

Syniverse 3919 3549

Aicent 385 2186

Belgacom 5941 1766

Sybase 6632 6739

Total 16877 17088

June ISMS HIT Impact based on Actual Data

Page 9: June July ISMS Camparison

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July ISMS HIT ScenarioVendor Total Hit-Received Total Hit-Sent

Syniverse 3849 3825

Aicent 381 2361

Belgacom 2684 2077

Sybase 6630 7009

Total 13544 17636

June ISMS HIT Impact based on Actual Data

Page 10: June July ISMS Camparison

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Findings based on Current Scenario

In current scenario, we receive most revenue from Belgacom followed by Syniverse and absolutely no revenue from Aincent and Sybase.

It has also been observed that in current scenario we had 70% expenditure compared to revenue income in month of June and 234% more expenditure compared to revenue income in month of July

Expenditure for the month of July has increased 164% compared to that of June

Page 11: June July ISMS Camparison

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Findings based on Projected Scenario If Aincent SMS Hub charges (existing charges) is replaced by Syniverse charges (proposed

charges), from commercial point of view we will have positive revenue impact because of the following:

We will receive payment from Syniverse of $0.01 per incoming SMS which was $0 from Aincent previously (revenue gain $0.01 per incoming SMS)

We will have to pay $0.01 per outgoing SMS to Syniverse which was $0.0285 to Aincent previously (revenue saved $0.0185 per outgoing SMS)

In projected scenario, we will have 3 vendors instead of 4

We will receive revenue from all three vendors, Belgacom, Syniverse and SAP.

If existing conditions were replaced with projected scenarios, it would have been observed that we would have 6% more incomes compared to expenditure in month of June (which has 70% expenditure in current scenario) and just 31% more expenditure compared to revenue income in month of July (which has 234% more expenditure in current scenario)

Expenditure for the month of July would only have risen by 24% compared to that of June in projected scenario whish is 164% in current scenario.

Page 12: June July ISMS Camparison

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