Jennifer Holloway, author of Personal Branding for Brits
Hello and Welcome
Host – Fiona Macpherson
Facilitator – Jane Barrett
Expert – Jennifer Holloway
TIME’S UP!
1. Desirability
2. Sexuality
3. Education
4. Politics
5. Religion
6. Ethnicity
7. Sophistication
8. Wealth
9. Success
10. Credibility
11. Trustworthiness
The first 7 seconds…
Source: New York University, Graduate School of Business
On average
80% accurate
First impressions are…
Source: Harvard University
People buy people Your personal brand tells them
what they’ll get when they buy into you
WHAT IS A PERSONAL BRAND?
VALUES
DRIVERS
REPUTATION
BEHAVIOUR
IMAGE
SKILLS
I respect others and am always truthful –
I believe honesty can get you far.
I’m motivated by being my own person,
even if that’s out of step with everyone else.
I’m known for delivering under pressure –
often with an ‘added extra’ that wasn’t even asked for.
My personality is calm and composed
with an underlying drive and focus.
My creative thinking is reflected in my dress sense,
giving me a unique look that shows I like to be individual.
I enjoy solving problems and relish the challenge of
thinking differently to create an unexpected solution.
I’m committed: I take pride in my work
and never settle for half measures.
I’m motivated by leading teams and enjoy it when
people recognise the value in what I do for them.
I’m always looking for practical ways to deliver tangible
results – particularly adding money to the bottom line.
I’m supportive and caring
but I’ll take tough decisions when they’re called for.
My style looks and sounds straightforward,
though I listen more than talk because I’m genuinely interested in others.
My brain does all things mathematical,
then I apply the numbers practically to deliver tangible results.
VALUES
DRIVERS
REPUTATION
BEHAVIOUR
IMAGE
SKILLS
HOW CAN YOU USE YOUR PERSONAL BRAND?
Confidence
• Authentic
• Clear
• Consistent
PROMOTING YOUR PERSONAL BRAND
The channels…
Written
Verbal Physical
An opportunity…
“It is better to be looked over
than be overlooked.”
Any questions
Forthcoming Webinars
Wednesday 24th April 2013 13:00 – 14:00hrs Making the transition from Technical Expert to Professional Leader – Presented by Heather Montoute
Wednesday 29th May 2013 13:00 – 14:00hrs Find your pathway to success and who you should be working with – Presented by Richard Winfield
Wednesday 26th June 2013 18:00 – 19:00hrs How to land your first CEO role – interview by Jane Barrett with Jerry Gray, Managing Director of Veredus
Wednesday 17th July 2013 18:00 – 19:00hrs Establishing a Portfolio Career: What to do when you have made your career decision? – Presented by Barrie Hopson
Why not join in the conversation….
Additional Materials Available
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