Dry Shampoo Is here to stay
From cleansing application to styling attributes Jane Wilson
Global Account Manager
June 2014
Surface Chemistry/Personal Care/Church & Dwight / Dec 2013
Dry Shampoos have surged in popularity in
recent years*
• In 2008, Dry Shampoos accounted for 1% of launch
activity
• In 2012, Dry Shampoos captured 3% of the category
launches
– 2013 on track to surpass 2012
• Mintel estimates that 23 percent of women (and 13%
of men) currently own a can of dry shampoo
Dry Shampoo is here to stay
Dry Shampoo | BAMA Forum 2013
• Source: Mintel Beauty and
• Personal Care, 2013
3 Surface Chemistry | Personal Care
• European usage is dominated by
the UK with 19 launches in 2012,
followed by Norway, France,
Netherlands and Germany
Number of
Product
Launches*
2008 2012
U.S. 3 25
Europe 2 54
Today’s figures clearly show
Dry Shampoo | BAMA Forum 2013
*GNPD, Aerosol Only, “Shampoo” Category
Although still a niche
market, dry shampoo
sales are estimated to be
in excess of £70 million
annually
4 Surface Chemistry | Personal Care
North America Number of Variants
Time/Speed 18
Botanical/Herbal 9
Ethical - Animal 8
Odour Neutralizing 5
Paraben Free 4
Ease of Use 3
On-the-Go 3
Long-Lasting 3
Brightening /
Illuminating 3
Environmentally
friendly 3
Europe Number of Variants
Time/Speed 32
Botanical/Herbal 13
Long-Lasting 6
Environmentally
friendly
6
Ease of use 5
Paraben free 5
Dermatologically
Tested
5
No Animal
Ingredients
4
On-the-Go 4
Vegan 4
Major Label Claims
Dry Shampoo | BAMA Forum 2013
5 Surface Chemistry | Personal Care
• Save Time
• Convenience
• Save Water
• Save a Style
• Preserve Color
• Add Volume and Texture
The Benefits of Dry Shampoo
Dry Shampoo | BAMA Forum 2013
6 Surface Chemistry | Personal Care
The Tools
• Start with a Starch
• Add Benefits with Functional
Ingredients
Developing Dry Shampoos
Dry Shampoo | BAMA Forum 2013
Start with a starch for the basic features
7 Surface Chemistry | Personal Care
• Depending of the choice and level of your starch, add:
– Level of oil absorbency
– Texture
– Body
• Choice of aesthetic properties due to different shapes
• Combine starches to lower the whitening effect
Dry Shampoo | BAMA Forum 2013
8 Surface Chemistry | Personal Care
Dry-Flo® PC
• Hydrophobically modified
• Absorb excess oil and provide
‘cleansing’ properties
• Excellent aesthetic modifier
DRY-FLO® TS Starch
• Non-GMO, aluminum-free, modified
tapioca starch
• Polymethylsilsesquioxane creates a
cost effective ingredient that Improves
aesthetics
From our Starch toolbox…
Dry Shampoo | BAMA Forum 2013
9 Surface Chemistry | Personal Care
NATRASORB® HFB Starch
• Hydrophobically modified starch
with a high capacity for loading oils
• Ideal cleansing starch
TAPIOCA PURE Starch
• An unmodified native starch which has
application in powder products as well
as aerosols
• Rounded starches: soft feel to the hair
From our Starch toolbox…
Dry Shampoo | BAMA Forum 2013
10 Surface Chemistry | Personal Care
Purity 21C
• An unmodified native starch which has
application in powder products as well
as aerosols
• Rounded starches: soft feel to the hair
From our Starch toolbox…
Dry Shampoo | BAMA Forum 2013
Oil adsorbtion data
11 Surface Chemistry | Personal Care Dry Shampoo | BAMA Forum 2013
0.56
0.65
0.66 0.700.72
0.90
0.00
0.20
0.40
0.60
0.80
1.00
PURITY® 21C DRY-FLO® PC TAPIOCA PURE DRY-FLO® TS DRY-FLO® AF NATRASORB® HFB
Av
era
ge
De
ma
nd
Ad
so
rpti
on
(m
l/g
)
Oil Absorption Data
Less whitening with a mix of starches
12 Surface Chemistry | Personal Care
After applying
After drying (3 min) and brushing (3 times with a comb)
Dry Shampoo | BAMA Forum 2013
13 Surface Chemistry | Personal Care
…and create additional benefits with polymers
Add hold, shine and
thermal protection with
DynamX® polymer
• Lot of control
• Flexible film
• Reduces static
Create hold and
volume with
BALANCE® 47 polymer
• Strength in film
• Out of bed acrylic
For volume and texture,
incorporate low levels of
RESYN® polymers
• Body
• Strength in film
• Crunchy feel
Dry Shampoo | BAMA Forum 2013
Reviving Dry Shampoo 2431-48
15 Surface Chemistry | Personal Care Dry Shampoo | BAMA Forum 2013
Trade Name, Supplier INCI Name % w/w
Concentrate
DRY-FLO® TS Starch,
AkzoNobel Personal Care
Tapioca Starch (and)
Polymethylsilsesquioxane
4.50%
TAPIOCA PURE Starch,
AkzoNobel Personal Care
Tapioca Starch 1.00%
SD Alcohol 40-B (Anhydrous), Alcohol Denatured 32.00%
Magnesium Stearate NF FCC Kosher. Magnesium Stearate 2.50%
Propellant
A-46, Local Isobutane (and) Propane 60.00%
Total 100.00%
Reviving Dry Shampoo Formulation options
16 Surface Chemistry | Personal Care Dry Shampoo | BAMA Forum 2013
Trade Name, Supplier INCI Name % w/w
Concentrate
DRY-FLO® TS Starch,
AkzoNobel Personal Care
Tapioca Starch (and)
Polymethylsilsesquioxane
4.50%
TAPIOCA PURE Starch,
AkzoNobel Personal Care
Tapioca Starch 1.00%
SD Alcohol 40-B
(Anhydrous),
Alcohol Denatured 32.00%
Magnesium Stearate NF
FCC Kosher.
Magnesium Stearate 2.50%
Propellant
A-46, Local Isobutane (and) Propane 60.00%
Total 100.00
%
Choose either
Dryflo PC or
Dryflo TS
Choose
Tapioca Pure/
Natrasorb HFB/
Purity 21C
DME or
Propane/
Butane
Substitue
some starch
for other
additives
Oil Absorbing Dry Shampoo 14274-128.E2
18 Surface Chemistry | Personal Care Dry Shampoo | BAMA Forum 2013
Trade Name, Supplier INCI Name % w/w
Concentrate
SD Alcohol 40-B (Anhydrous), Alcohol Denatured 13.00%
DRY-FLO® PC Starch,
AkzoNobel Personal Care
Aluminum Starch Octenylsuccinate 3.00%
NATRASORB® HFB Starch,
AkzoNobel Personal Care
Aluminum Starch Octenylsuccinate (and)
Acrylates Copolymer (and) Magnesium
Carbonate
3.00%
Magnesium Stearate NF FCC Kosher Magnesium Stearate 1.00%
Propellant
Demeon® D Dimethylether
AkzoNobel Industrial Chemicals
Dimethyl Ether 80.00%
Total 100.00%
Invisible Dry Shampoo 2510-2.A
19 Surface Chemistry | Personal Care Dry Shampoo | BAMA Forum 2013
Trade Name, Supplier INCI Name % w/w
Concentrate
SD Alcohol 40-B (Anhydrous), Alcohol Denatured 29.65%
1,2-Propanediol, Merck Propylene Glycol 0.75%
Dow Corning 193C Fluid,
Dow Corning Corp.
PEG-12 Dimethicone 0.10%
DRY-FLO® TS Starch,
AkzoNobel Personal Care
Tapioca Starch (and)
Polymethylsilsesquioxane
1.00%
Magnesium Stearate NF FCC Kosher, Magnesium Stearate 0.50%
Propellant
A-46, Local Isobutane (and) Propane 68.00%
Total 100.00%
Dry Shampoo with Control 14274-128.A2
20 Surface Chemistry | Personal Care Dry Shampoo | BAMA Forum 2013
Trade Name, Supplier INCI Name % w/w
Concentrate
SD Alcohol 40-B (Anhydrous), Alcohol Denatured 16.00%
DRY-FLO® PLUS Starch,
AkzoNobel Personal Care
Aluminum Starch Octenylsuccinate 5.00%
Magnesium Stearate NF FCC Kosher Magnesium Stearate 1.00%
DynamX® polymer (28% active)
AkzoNobel Personal Care
Polyurethane-14 (and) AMP-Acrylates
Copolymer (and) Alcohol Denat. (and)
Water (Aqua)
3.00%
Propellant
Demeon® D Dimethylether
AkzoNobel Industrial Chemicals
Dimethyl Ether 75.00%
Total 100.00%
Light Volumizing Powder 2510-13
21 Surface Chemistry | Personal Care Dry Shampoo | BAMA Forum 2013
Trade Name, Supplier INCI Name % w/w
Concentrate
SD Alcohol 40-B (Anhydrous) Alcohol Denatured 29.03%
1,2-Propanediol, Merck Propylene Glycol 0.75%
Dow Corning 193C Fluid, Dow Corning Corp. PEG-12 Dimethicone 0.10%
DRY-FLO® TS Starch,
AkzoNobel Personal Care
Tapioca Starch (and)
Polymethylsilsesquioxane
1.00%
BALANCE® 47 polymer,
AkzoNobel Personal Care
Octylacrylamide/Acrylates/Butylaminoethyl
Methacrylate Copolymer
0.50%
AMP 95, Dow Chemical Co. Aminomethyl Propanol (and) Water 0.12%
Magnesium Stearate NF FCC Kosher,
Universal Preserv-A-Chem, Inc.
Magnesium Stearate 0.50%
Propellant
Demeon® D Dimethylether
AkzoNobel Industrial Chemicals Dimethyl Ether 68.00%
Total 100.00%
Light Brown Volumizing Hair Powder 2234-78.D
22 Surface Chemistry | Personal Care Dry Shampoo | BAMA Forum 2013
Trade Name, Supplier INCI Name % w/w
Concentrate
SD Alcohol 40-B (Anhydrous) Alcohol Denatured 39.77%
BALANCE® 47 polymer,
AkzoNobel Personal Care
Octylacrylamide/Acrylates/Butylaminoethyl
Methacrylate Copolymer
4.00%
NATRASORB® HFB starch,
AkzoNobel Personal Care
Aluminum Starch Octenylsuccinate (and) Acrylates
Copolymer (and) Magnesium Carbonate
4.00%
Magnesium Stearate NF FCC Kosher Magnesium Stearate 0.75%
AMP 95, Angus Chemical Co. Aminomethyl Propanol (and) Water 0.94%
Cosmetic Black Iron Oxide #7133 Iron Oxides (CI 77489, CI 77491, CI 77492 or CI 77499) 0.06%
Unipure Brown LC 881 Iron Oxides (Cl 77491, CI 77492, CI77499) 0.10%
Unipure Yellow LC 182 Iron Oxides (Cl 77492) 0.38%
Propellant
Demeon® D Dimethylether
AkzoNobel Industrial Chemicals Dimethyl Ether 50.00%
Total 100.00%
Formulating Guidelines
23 Surface Chemistry | Personal Care
Choice of starch
• Toolbox for oil absorbancy and aestetics
• Starch blends show lower whitening than singular starches
Choice of propellant
• Propellant levels and type influence formulation dryness
• DME provides a drier spray than other propellants
• DME can provide smaller particle sizing
Choice of polymer
• Low levels (0.8%) provide hold, control and static reduction
without stickiness
• DynamX® polymer gives flexibility and restylable control
• RESYN® and BALANCE® polymers provide firmer hold and
‘crunch”
Dry Shampoo | BAMA Forum 2013
Dry Shampoo to grow in future
24 Surface Chemistry | Personal Care
• Formulated to address specific needs
– Convenience
– Added texture
– Color protection
• New benefits could further spur growth
in the category
– Enhanced shine
– Appealing fragrance
– Conditioning
Our toolbox is up for it!
Dry Shampoo | BAMA Forum 2013
Philippines
Dove Hair Therapy Refresh + Care Invigorating Dry Shampoo is designed to refresh and revive hair between regular washes. The product absorbs oil between traditional washes so that the hair looks and feels refreshed. The weightless formula cleans to transform the hair from lifeless to bouncy for voluminous hair for longer. The product retails in a 141g pack.
26
Dove Hair Therapy Refresh + Care Invigorating Dry Shamp…
2218831
Unilever
Oct 2013
Isobutane, Propane, SD Alcohol 40-B, Aluminum Starch Octenylsuccinate, Butane, fragrance, Isopropyl Myristate, Silica, Cyclopentasiloxane
Shampoo
Long-Lasting*
Country:
Company:
Date Published:
Sub-Category:
Ingredients:
Claims:
PHP299.00
$6.59 / €4.92
Price (local):
Price (major currencies):
UK
Asda Dry Shampoo is designed to refresh, brighten and revitalise hair between washes. According to the manufacturer, the product is quick and easy to use, and leaves hair looking, feeling and smelling clean and fresh. It is suitable for vegetarians, and retails in a recyclable pack. Asda is against animal testing.
27
Asda Dry Shampoo
2078477
Asda
Aug 2013
Butane, Isobutane, Propane, Alcohol Denat., Zea Mays Starch, parfum, Dicocoylethyl Hydroxyethylmonium Methosulfate, Propylene Glycol
Shampoo
Ethical - Environmentally Friendly Package, Time/Speed, Ease of Use, Brightening / Illuminating*, No Animal Ingredients, Vegetarian, Ethical - Animal
Country:
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£1.00
$1.59 / €1.28
Price (local):
Price (major currencies):
USA
Clean Original Dry Shampoo is now available in a newly designed 0.953-oz. pack. Designed to absorb oil, it is formulated with Cotton Vantage technology that blends cotton seeds, cotton extract and cotton proteins, leaving the hair feeling and smelling fresh with a time-released Clean fragrance. The product is free from parabens and sulfates.
28
Clean Original Dry Shampoo
2141788
Fusion Brands
Aug 2013
Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Silica, Gossypium Herbaceum, Gossypium Herbaceum Seed Extract (Extract, Seed), Gossypium Herbaceum Seed Oil (Seed), fragrance, Tapioca S…
Shampoo
Botanical/Herbal, Sulphate/Sulfate Free, Paraben Free
Country:
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$10.00
€8.05
Price (local):
Price (major currencies):
Russia
Percy & Reed Sukhoy Shampun' Krasota v Odno Mgnovenie (No-Fuss Fabulousness Dry Shampoo) is said to be easy to use and gives hair a beautiful 'just-washed' look even if there is no time to wash it. The product is claimed to feature a unique formulation that is designed to soak up excess oil and cleanse the scalp, leaving the hair looking fresh, shiny and shi…
29
Percy & Reed No-Fuss Fabulousness Dry Shampoo
2129332
Percy & Reed
Jul 2013
Butane, Propane, Isobutane, Alcohol Denat., Corn Starch Modified (Modified), parfum, Betaine, Linalool
Shampoo
Ease of Use, Brightening / Illuminating*, Ethical - Environmentally Friendly Package
Country:
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Ingredients:
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RUR750.00
$24.13 / €19.42
Price (local):
Price (major currencies):
UK
The Charles Worthington Salon at Home Style Setter range includes styling products claimed to keep every strand in place without losing hair's natural beauty and movement, for 'red-carpet glamour all day'. It includes Dry Shampoo, which is enriched with sweet blue lupin peptide and designed to absorb oil, and refresh and revitalise hair, as well as strengthe…
30
Charles Worthington Salon at Home Style Setter Dry Sham…
2087186
PZ Cussons
Aug 2013
Butane, Isobutane, Alcohol Denat., Oryza Sativa Starch, Propane, Tapioca Starch, Polymethylsilsesquioxane, Cyclopentasiloxane, Helianthus Annuus Seed Oil (Seed), Hydrolyzed Lupine Seed Extract (E…
Shampoo
Botanical/Herbal, Paraben Free, Long-Lasting*, Ethical - Animal, Damaged Hair
Country:
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Sub-Category:
Ingredients:
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£5.99
$9.52 / €7.66
Price (local):
Price (major currencies):
USA
Bosley Professional Strength Bos Renew Volumizing Dry Shampoo is a light volume, weightless formulation for all hair types, fortified with DHT Inhibitors for fine and thinning hair. Used on dry hair, the product is designed to absorb dirt, excess oil and product build-up whilst building up volume, providing UV protection and maintaining colour by lengthening…
31
Bosley Professional Strength Bos Renew Volumizing Dry S…
2245864
Biorius
Nov 2013
Isobutane, SD Alcohol 40-B, Propane, Tapioca Starch Polymethylsilsesquioxane, Plankton Extract (Extract), Macrocystis Pyrifera Extract (Extract), Serenoa Serrulata Fruit Extract (Extract), Arctiu…
Shampoo
UV Protection, Ethical - Animal
Country:
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$18.95
€14.15
Price (local):
Price (major currencies):
Brazil
Cless Charming Shampoo a Seco Pós Quimica (Dry Shampoo for Chemically Treated Hair) is designed to cleanse and scent hair in all occasions. According to the manufacturer, its exclusive formula neutralises odours, helps repair chemically treated hair and instantly removes oiliness. It contains: UV filter to protect the hair from external aggression and prolon…
32
Cless Charming Dry Shampoo for Chemically Treated Hair
2191131
Ákua
Sep 2013
Butane, Propane, Alcohols, Aluminum Starch Octenylsuccinate, parfum (fragrance), Ethylhexyl Methoxycinnamate, Aqua, Zea Mays Starch (Hydrolyzed), Beta Vulgaris Root Extract (Extract, Root)
Shampoo
Damaged Hair, Botanical/Herbal, Odour Neutralising, UV Protection, Time/Speed, Ethical - Environmentally Friendly Product
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BRL10.45
$4.68 / €3.77
Price (local):
Price (major currencies):
Japan
Clear Men Hair & Scalp Expert is a new haircare range developed for Japanese men, featuring a sparkling fruity scent. The products are designed to leave the hair strong and beautiful by delivering ingredients deeply into three layers of scalp. Available as part of the range is Sparkling Tonic, which features frizzling foam to promote blood circulation. The q…
34
Clear Men Hair & Scalp Expert Sparkling Tonic
2501641
Unilever
Jun 2014
active ingredients:Dipotassium Glycyrrhizate, Tocopheryl Acetate, Niacinamide, L-mentholother ingredients: Arginine,
Aspartic Acid, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine, Tocopherol, Sodium
Lactate, Squalane, Sodium Hydroxide, Menthoxypropanediol, Capsicum Frutescens Fruit Extract (Extract), Ubiquinone, PEG-
60 Hydrogenated Castor Oil (Hydrogenated), Sodium PCA, Helianthus Annuus Seed Oil, Hydrolyzed Collagen (Hydrolyzed),
Aluminum Starch Octenylsuccinate, PCA, Alcohol, Propylene Glycol, fragrance, Liquefied Petroleum Gas
Hair Treatments
Male, Anti-Hairloss, Vitamin/Mineral Fortified, Ethnic
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JPY1260.00
$11.25 / €8.40
Price (local):
Price (major currencies):
France
Toni & Guy Casual Spray Texture Rock (Rough Texturiser) is designed to give a dishevelled and matt finish to hair. The dry formula is also said to instantly add volume from the roots and a backcombed effect for a casual look. The product retails in a 200ml pack featuring a QR code.
35
Toni & Guy Casual Rough Texturiser
2434017
Unilever
May 2014
: Butane, Isobutane, Alcohol Denat., Propane, Aluminum Starch Octenylsuccinate, parfum (fragrance),
Aqua, Isopropyl Myristate, Silica, Alpha-isomethyl Ionone, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl
Methylpropional, Citral, Citronellol, Coumarin, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, L-limonene,
Linalool
Hair Styling
Time/Speed
Country:
Company:
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Ingredients:
Claims:
€8.95
$11.99
Price (local):
Price (major currencies):
India
L'Oréal Professionnel Tecni.Art Force 1 Fresh Dust Texturising Dry Shampoo is described as a style reviver that creates big airy volume and fresh texture with light style control, to instantly make hair feel and smell fresh with a long lasting effect. The product is retailed in a 150ml pack.
36
L'Oréal Professionnel Tecni.Art Force 1 Fresh Dust Text…
2388671
L'Oréal
Apr 2014
Butane, Alcohol Denat., Propane, Aluminum Starch Octenylsuccinate, Diisopropyl Adipate, Disteardimonium Hectorite, Butylphenyl Methylpropional, Hexyl Cinnamal, Benzyl Benzoate, L-limonene, Linalool, Benzyl Alcohol, parfum (fragrance), C49036/2
Shampoo
Time/Speed, Long-Lasting*
Country:
Company:
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Ingredients:
Claims:
INR950.00
$14.69 / €10.97
Price (local):
Price (major currencies):
USA
It's a 10 Miracle Dry Shampoo & Conditioner In One is claimed to instantly refresh hair, fragrance, absorb excess oil, create slip, add shine and body, improve hair texture and condition hair shaft. Enriched with keratin, the lightweight, cruelty-free product does not require water and can be used with or without heating appliances. It retails in a 6-oz. pac…
37
It's a 10 Miracle Dry Shampoo & Conditioner In One
2331854
It's a "10"
Mar 2014
Isobutane, Alcohol Denat., Propane, Cyclopentasiloxane, Cyclohexasiloxane, Butylene Glycol, Aluminum Starch
Octenylsuccinate, Hydrolyzed Keratin (Hydrolyzed), Panthenol, Tocopheryl Acetate, Magnesium Stearate,
Cetrimonium Chloride, Benzyl Benzoate, Benzyl Salicylate, Hydroxyisohexyl 3-cyclohexene Carboxaldehyde,
Citronellol, Hexyl Cinnamal, Butylphenyl Methylpropional, L-limonene, Geraniol, Linalool, fragrance (parfum)
Shampoo
Brightening / Illuminating*, Time/Speed, Ethical - Animal
Country:
Company:
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Ingredients:
Claims:
$23.00
€17.17
Price (local):
Price (major currencies):
USA
Coppola Keratin Complex Style Therapy Lock Luster Nourishing Spray Conditioner is said to possess a keratin-enhanced formula that adds shine and glossiness. It is also said to instantly detangle and condition without weighing down hair. The product retails in a 3.5-oz. pack.
38
Coppola Keratin Complex Style Therapy Lock Luster Nourishing Spray
Conditioner…
2326578
Copomon Enterprises
Feb 2014
SD Alcohol 40, Isobutane, Aluminum Starch Octenylsuccinate, Propane, Propylene Glycol, Phenyl
Trimethicone, parfum (fragrance), Butylene Glycol, Panax Ginseng Extract (Extract, Root), Eucalyptus
Globulus Leaf Extract (Extract), Calendula Officinalis Flower Extract (Extract), Chamomilla Recutita
Flower Extract (Extract), Cinnamomum Cassia Bark Extract (Extract), Zingiber Officinale Root Extract
(Extract, Root), Cucumis Sativus Fruit Extract (Extract), Hydrolyzed Keratin (Hydrolyzed)
Conditioner
Brightening / Illuminating*, Time/Speed
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Company:
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Ingredients:
Claims:
$24.99
€18.66
Price (local):
Price (major currencies):
Norway
Björn Axén Style Mattifying & Volume Styling Powder is said to provide lasting hold and volume whilst giving a matte effect to greasy hair. It is claimed to be ideal to freshen the hair between washes, and retails in a 200ml pack.
39
Björn Axén Style Mattifying & Volume Styling Powder
2279045
Björn Axén
Jan 2014
Butane, Propane, Alcohol Denat., Solanum Tuberosum Starch, Aluminum Starch Octenylsuccinate, Aqua, Cocotrimonium Methosulfate, Hydrated Silica (Hydrated), parfum
Hair Styling
Long-Lasting*
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Company:
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Ingredients:
Claims:
NOK149.00
$22.60 / €16.87
Price (local):
Price (major currencies):
UK
Alberto VO5 Plump It Up Dry Backcombing Spray has been relaunched with new product name (previously Dry Backcomb Spray) and is now available in a newly designed 200ml recyclable pack featuring a QR code. The formula features collagen and it has been designed for users who want volumised hair without the damage caused by backcombing. The dry spray is claimed …
40
Alberto VO5 Plump It Up Dry Backcombing Spray
2244410
Unilever
Dec 2013
Butane, Isobutane, Propane, Alcohol Denat., Aluminum Starch Octenylsuccinate, Collagen, Aqua,
Isopropyl Myristate, Silica, parfum, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Hexyl
Cinnamal, Hydroxycitronellal, Hydroxyisohexyl 3-cyclohexene Carboxaldehyde, L-limonene, Linalool
Hair Styling
Ethical - Environmentally Friendly Package, Time/Speed, Long-Lasting*
Country:
Company:
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Ingredients:
Claims:
£3.49
$5.37 / €4.01
Price (local):
Price (major currencies):
UK
The Alberto VO5 Give Me Texture range is designed to give a perfectly tousled, texturised hair that looks 'super natural and super sexy'. Available in newly designed packs as part of the range are: Dry Texturising Spray (119g/£3.85); Instant Oomph Powder (7g/£4.09); Tousled Style Spray (£3.89); and Choppy Crème Wax (£3.00). Dry Texturising Spray contains sea…
41
Alberto VO5 Give Me Texture Dry Texturising Spray
2244585
Unilever
Dec 2013
Butane, Isobutane, Propane, Alcohol Denat., Aluminum Starch Octenylsuccinate, Sodium Chloride,
Aqua, Isopropyl Myristate, Silica, parfum (perfume), Benzyl Alcohol, Benzyl Salicylate, Butylphenyl
Methylpropional, Hexyl Cinnamal, Hydroxycitronellal, Hydroxyisohexyl 3-cyclohexene Carboxaldehyde, L-
limonene, Linalool
Hair Styling
Ease of Use, Time/Speed, Long-Lasting*
Country:
Company:
Date Published:
Sub-Category:
Ingredients:
Claims:
£3.85
$5.92 / €4.42
Price (local):
Price (major currencies):