Carnegie & Associates, Inc.
lifestrea.msCONNECT • CONTROL • REMIX • SHARE
The Digital Nerve Center
eComm2008
Thomas Huhn (Founder)Kaiserslautern, Germany
Jan Macek, Representative in the USSanta Clara, CA
www.lifestrea.ms 3/13/2008
• Old Fashion Way for Exchange of Information
• Live interaction with friends, neighbors, colleagues
• Geographically limited interaction
• Aware of the consequences
eComm2008
www.lifestrea.ms 3/13/2008
eComm2008
From Home, with no personal contact
Via computer
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eComm2008
www.lifestrea.ms 3/13/2008
eComm2008
From Mobile Device ( iphone, android, symbion)
www.lifestrea.ms 3/13/2008
eComm2008
www.lifestrea.ms 3/13/2008
eComm2008Neighbor, after he got alerted that Thomas is on the same street, through I-phone maps application
www.lifestrea.ms 3/13/2008
eComm2008
www.lifestrea.ms 3/13/2008
eComm2008
www.lifestrea.ms 3/13/2008
eComm2008Communication changed
It is faster, easier, cheaper and global
www.lifestrea.ms 3/13/2008
eComm2008
Communication changed
So Why don’t we feel as comfortable as in the past to talk to somebody ?
www.lifestrea.ms 3/13/2008
eComm2008
Communication changed
We do not have the same level of trust due to missing live contact
www.lifestrea.ms 3/13/2008
eComm2008Communication changed
We do not have the same level of trust due to missing live contact
We are not sure if we can trust the other person
www.lifestrea.ms 3/13/2008
eComm2008Communication changed
We do not have the same level of trust due to missing live contact
We are not sure if we can trust the other person
We do not understand how we communicate
www.lifestrea.ms 3/13/2008
eComm2008Communication changed
But aren’t there more important reasons?
www.lifestrea.ms 3/13/2008
eComm2008Communication changed
Can we be sure about who, where and when is listening to the Conversation
www.lifestrea.ms 3/13/2008
eComm2008Communication changed
Can we be sure about who, where and when is listening to the Conversation
Can we be sure that this conversation will not still be
somewhere available in 1, 5, 10 years
The Status Quo
www.lifestrea.ms 3/13/2008
eComm2008
bottom-up approach - user generated
content:
everybody can join, contribute, connect
www.lifestrea.ms 3/13/2008
eComm2008
bottom-up approach - user generated
content:
everybody can join, contribute, connect
social networks are a feature of every site,
not a destination
We‘re living a Web 2.0 life
www.lifestrea.ms 3/13/2008
eComm2008
So, what‘s broken?
www.lifestrea.ms 3/13/2008
eComm2008
too many accounts to remember and care
about
The „what‘s broken“ Theory
www.lifestrea.ms 3/13/2008
eComm2008
too many accounts to remember and care
about
too many social networks
The „what‘s broken“ Theory
www.lifestrea.ms 3/13/2008
eComm2008
too many accounts to remember and care
about
too many social networks
fragmented identity
The „what‘s broken“ Theory
www.lifestrea.ms 3/13/2008
eComm2008
Isn‘t this just Theory?
www.lifestrea.ms 3/13/2008
eComm2008
Do you really feel overwhelmed?
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eComm2008
Or are you just missing something?
www.lifestrea.ms 3/13/2008
eComm2008
What are your REAL Needs?Me, myself & I
Would you...
www.lifestrea.ms 3/13/2008
eComm2008
Would you...
like to see what‘s been talked about you online?
What are your REAL Needs?Me, myself & I
www.lifestrea.ms 3/13/2008
eComm2008
What are your REAL Needs?Me, myself & I
Would you...
like to see what‘s been talked about you online?
like to clarify who‘s really you and who‘s not?
www.lifestrea.ms 3/13/2008
eComm2008
What are your REAL Needs?Me, myself & I
Would you...
like to see what‘s been talked about you online?
like to clarify what‘s really you and what‘s not?
like to bring together
the fragments for
a bigger picture,
called identity?
www.lifestrea.ms 3/13/2008
eComm2008
What are your REAL Needs?Me, myself & I
Would you...
like to see what‘s been talked about you online?
like to clarify what‘s really you and what‘s not?
like to bring together the fragments for a bigger
picture?
like to use your identity
on new sites to get
instant reputation?
www.lifestrea.ms 3/13/2008
eComm2008
Would you...
What are your REAL Needs?Friends & Family
www.lifestrea.ms 3/13/2008
eComm2008
Would you...
like to know what your friends & your family are...
doing right now,
What are your REAL Needs?Friends & Family
www.lifestrea.ms 3/13/2008
eComm2008
Would you...
like to know what your friends & your family are...
doing right now,
what they are
planning to do,
What are your REAL Needs?Friends & Family
www.lifestrea.ms 3/13/2008
eComm2008
Would you...
like to know what your friends & your family are...
doing right now,
what they are
planning to do,
what they‘d
recommend to do
in certain situations?
What are your REAL Needs?Friends & Family
www.lifestrea.ms 3/13/2008
eComm2008
Would you...
What are your REAL Needs?Business
www.lifestrea.ms 3/13/2008
eComm2008
Would you...
like to keep updated in your business?
with your co-workers?
What are your REAL Needs?Business
www.lifestrea.ms 3/13/2008
eComm2008
Would you...
like to keep updated in your business?
with your co-workers?
with your company?
What are your REAL Needs?Business
www.lifestrea.ms 3/13/2008
eComm2008
Would you...
like to keep updated in your business?
with your co-workers?
with your company?
with your competitors?
What are your REAL Needs?Business
www.lifestrea.ms 3/13/2008
eComm2008
Would you...
like to keep updated in your business?
with your co-workers?
with your company?
with your competitors?
with your industry sector?
What are your REAL Needs?Business
www.lifestrea.ms 3/13/2008
eComm2008
Would you...
What are your REAL Needs?Private Activities
www.lifestrea.ms 3/13/2008
eComm2008
Would you... Would you...
like to stay in the loop with your hobby?
With the people from your
local (fan-) club?
What are your REAL Needs?Private Activities
www.lifestrea.ms 3/13/2008
eComm2008
Would you...
like to stay in the loop with your hobby?
With the people from your
local (fan-) club?
with regional events?
What are your REAL Needs?Private Activities
www.lifestrea.ms 3/13/2008
eComm2008
Would you...
like to stay in the loop with your hobby?
With the people from your
local (fan-) club?
with regional events?
with the latest products
and gadgets?
What are your REAL Needs?Private Activities
www.lifestrea.ms 3/13/2008
eComm2008
So, what would YOU say?
www.lifestrea.ms 3/13/2008
eComm2008
What‘s the next Killer App?
www.lifestrea.ms 3/13/2008
eComm2008
The one that fixes what‘s broken?
www.lifestrea.ms 3/13/2008
eComm2008
The one that serves your real Needs?
www.lifestrea.ms 3/13/2008
eComm2008
Well...
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eComm2008
What about fixing what‘s broken
andserving your real needs?
www.lifestrea.ms 3/13/2008
eComm2008
Ok, so welcome to
www.lifestrea.ms 3/13/2008
eComm2008
What lifestrea.ms can do for you:
unified address book:
brings together your private, business
and hobby network(s) in one place
tells you on which services
your contacts can be found
www.lifestrea.ms 3/13/2008
eComm2008
What lifestrea.ms can do for you:
meme tracking:
stay tuned what‘s on the web about you
in almost realtime
www.lifestrea.ms 3/13/2008
eComm2008
What lifestrea.ms can do for you:
social environment tracking:
track your
friends,
family
and even competitors activities
or every term you want to keep updated about
(search engine tracking)
www.lifestrea.ms 3/13/2008
eComm2008
What lifestrea.ms can do for you:
social environment discussion:
reply,
forward,
comment
and re-publish everything that‘s in your lifestream
www.lifestrea.ms 3/13/2008
eComm2008
What lifestrea.ms can do for you:
social environment publishing:
publish contents from inside your dashboard to
your
friends,
family
groups
the public
publish to external services in parallel!
www.lifestrea.ms 3/13/2008
eComm2008
What lifestrea.ms can do for you:
social communication:
send messages to other lifestrea.ms users
send messages from inside your dashboard to
external
email accounts
blogs
social networks
www.lifestrea.ms 3/13/2008
eComm2008
What lifestrea.ms can do for you:
reputation building:
aggregate your fragmented contents
and re-arrange them for showcasing
to dedicated groups of people
unlimited number of unique and
transferable identities for every field of interest
www.lifestrea.ms 3/13/2008
eComm2008
What lifestrea.ms can do for you:
online diary with privacy -
control access to every piece of your content:
your private pics to your family
your professional blog to your business contacts,
your spouse‘s messages for your eyes only
www.lifestrea.ms 3/13/2008
eComm2008
What lifestrea.ms can do for you:
mobile push service (iPhone, Android,
Symbian):
buddy list, see who‘s online
stay in the loop wherever you are with
what your contacts are doing
where your contacts are
communicate
www.lifestrea.ms 3/13/2008
eComm2008
Lifestrea.ms wants to become your ultimate
Digital Nerve Center
www.lifestrea.ms 3/13/2008
eComm2008
An eComm 2008 presentation –
http://eCommMedia.com for more
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