Paul Almond

Head of Digital Communications

ISSUE MANAGEMENT IN AN AGE OF SOCIAL MEDIA

CHANGING THE WAY WE LIVE

CHANGING OUR WORLD

CHANGING THE NATURE OF COMMUNICATION

ONLINE COMMUNITIES AND INFLUENCERS

WHAT IT MEANS FOR THE BBC

But what does this mean for the BBC?THE BBC ACROSS SOCIAL MEDIA

ACCOUNTABILITY BLOGS

• •

TV

Sport Editor

s

Radio

The Editors

BBC Intern

et

ABOUT THE BBC

BLOG NETWORK

OPPORTUNITIES TO ENGAGE

• Build stronger relationships

• Tell better stories

• Drive reach

• Increase openness

SOCIAL MEDIA IN CAMPAIGNS

SOCIAL MEDIA IN CAMPAIGNS

SOCIAL MEDIA CHALLENGES

ttt

WHEN ISSUES ARISE

ACKNOWLEDGE QUICKLY

ENGAGE INFLUENCERS WITH UPDATES

PLAN & CO-ORDINATE ONLINE COMMUNICATIONS

LOOK TO TURN ISSUES ..

.. INTO OPPORTUNITIES

Look to turn issues into opportunities

Plan, co-ordinate and centralise online communications

Acknowledge issues quickly and engage influencers with updates

SUMMARY

Paul Almond

Head of Digital Communications

@PabloAlmondo

ISSUE MANAGEMENT IN ANAGE OF SOCIAL MEDIA