• This is an introduction to podcasting
• Doug Foster, [email protected]
• Please ask questions
• 10+ minutes at the end for general Q&A
Welcome
1. Why podcast?
2. Webcast vs. podcast
3. Podcast technology
4. As a consumer (find, subscribe, listen/view)
5. As a producer (record, edit, publish)
‣ Explain how
‣ Show an example
‣ Do it
What you will learn today
30 min
1. Why podcast?
2. Webcast vs. podcast
3. Podcast technology
4. As a consumer (find, subscribe, listen/view)
5. As a producer (record, edit, publish)
‣ Explain how
‣ Show an example
‣ Do it
What you will learn today
20 min
1. Why podcast?
2. Webcast vs. podcast
3. Podcast technology
4. As a consumer (find, subscribe, listen/view)
5. As a producer (record, edit, publish)
‣ Explain how
‣ Show an example
‣ Do it
What you will learn today
45 min
1. Why podcast?
2. Webcast vs. podcast
3. Podcast technology
4. As a consumer (find, subscribe, listen/view)
5. As a producer (record, edit, publish)
‣ Explain how
‣ Show an example
‣ Do it
What you will learn today
Storytelling for business
• Are you selling:Yourself? A product, service, or point-of view?
• Voice vs. printed word: more emotion
• Tell your story
• Tell your success stories
• Stories entertain, inspire, and educate
1-3/7
• Broadcast TV & radio
• Print: newspaper, magazines,
• Internet website
• Internet weblog (aka blog)
• Netcasts: podcasts & webcasts
Podcasting: another channel1-4/7
World population:6.6 billion1.3 billion people use the Internet
http://www.internetworldstats.com/stats.htm
1-6/7
1. Why podcast?
2. Webcast vs. podcast
3. Podcast technology
4. As a consumer (find, subscribe, listen/view)
5. As a producer (record, edit, publish)
‣ Explain how
‣ Show an example
‣ Do it
What you will learn today
Webcast challenges
• Live events require more planning, more work
• Need a webcast service provider
• Internet Quality of Service
• Audience schedules
• Cost: $4k for1hour, 100 attendees*
2-3/3
* WebEx quote
1. Why podcast?
2. Webcast vs. podcast
3. Podcast technology
4. As a consumer (find, subscribe, listen/view)
5. As a producer (record, edit, publish)
‣ Explain how
‣ Show an example
‣ Do it
What you will learn today
Subscribed content
PhotosPDF
Audio
Video
• URL location
• Compressed data
‣ JPEG (photo)
‣ MP3 (audio)
‣ MP4 (audio)
‣ MP4 (video)
3-3/4
1. Why podcast?
2. Webcast vs. podcast
3. Podcast technology
4. As a consumer (find, subscribe, listen/view)
5. As a producer (record, edit, publish)
‣ Tell you how
‣ Show you how
‣ Try it
What you will learn today
How do I listen or view?Demo
4-8/8
• Standard audio podcast
• Enhanced audio podcast
• Video podcast
• Search & subscribe
• Download to an iPod
1. Why podcast?
2. Webcast vs. podcast
3. Podcast technology
4. As a consumer (find, subscribe, listen/view)
5. As a producer (record, edit, publish)
‣ Explain how
‣ Show an example
‣ Do it
What you will learn today
How do I make a podcast?
1. Capture sound
2. Record audio
3. Edit & post-process
4. Compress & upload the media
5. Create the RSS feed
Find your story
Promote your story
5-1/3-1/10
How do I make a podcast?Step 1. Capture sound
• Location
• Sound natural
• Address the microphone correctly
• Buy a good mic, holder, & cables
• Use a mic preamp & A/D converter
• Avoid mixers if possible
• Remote interviews?
• Practice and research
5-1/3-2/10
How do I make a podcast?Step 4. Compress & Upload the media
• File Transfer software (FTP or web browser)
• Be careful of the size and # of viewers‣ RSS files are small‣ Audio files are large‣ Video files can be huge
• Pick an Internet Service Provider‣ Traditional web hosting‣ Podcast packages‣ Podcast specific ISP
5-1/3-5/10
How do I make a podcast?Step 5. Create the RSS feed
<?xml version="1.0" encoding="UTF-8"?><rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0"> <channel> <title>HomeBot Robotics</title> <description>Focused on serious robotics enthusiasts, every month we bring you the latest inhardware, technology, and open source software. Hear suggestions from enthusiasts, interviews withtechnology researchers, and how-to tips for building your own mobile robots.</description> <link>http://www.homebot-robotics.com/podcast.html</link> <category>Podcasts</category> <copyright>Copyright © 2007 HomeBot Robotics, Inc.</copyright> <docs>http://blogs.law.harvard.edu/tech/rss</docs> <language>en-us</language> <lastBuildDate>Fri, 27 Jul 2007 13:30:41 -0400</lastBuildDate> <pubDate>Fri, 27 Jul 2007 13:09:38 -0400</pubDate> <itunes:subtitle>A geeky podcast for serious robotics enthusiasts</itunes:subtitle> <itunes:summary>Focused on serious robotics enthusiasts, every month we bring you the latest inhardware, technology, and open source software. Hear suggestions from enthusiasts, interviews withtechnology researchers, and how-to tips for building your own mobile robots.</itunes:summary> <itunes:category text="Technology"> <itunes:category text="Gadgets"/> </itunes:category> <itunes:category text="Games & Hobbies"> <itunes:category text="Hobbies"/> </itunes:category> <itunes:author>Allen</itunes:author>
5-1/3-6/10
What does a podcast cost?Summary cost
• Free
• Good value‣ Production: with your computer, $500‣ Distribution: $100/year
• High end‣ Production: $5,000-$7,000‣ Distribution: $700/year
5-1/3-7/10
What is copyright?Secure rights and permissions
• Copyright law - Performances, scripts, music ...
• Publicity rights - Individual’s voice or likeness ...
• Trademark law - Protects from being misled ...
• Permission is not required: ‣ Fact, idea, theory, slogan, title, short phrase
‣ Public domain, US Government work
‣ Fair use
‣ Creative Commons licensed content
5-1/3-8/10
What is copyright?Fair use (Use caution, consult a lawyer)
• Fair use - Criticizing, commenting, parodying, teaching ...
• Consider four factors:‣ Purpose and character of the use
‣ Nature of the copyrighted work
‣ Portion used
‣ Use’s effect on the market
5-1/3-9/10
What is copyright?Creative commons
• Attribution - Give the author credit in the manner specified
• No Derivatives - Verbatim copies only, no derivative works
• NonCommercial - Only for noncommercial purposes
• ShareAlike - Derivatives only under an identical license
5-1/3-10/10
1. Why podcast?
2. Webcast vs. podcast
3. Podcast technology
4. As a consumer (find, subscribe, listen/view)
5. As a producer (record, edit, publish)
‣ Explain how
‣ Show an example
‣ Do it
What you will learn today
Your first podcast: for free!
1. Capture sound
2. Record audio
3. Edit & post-process
4. Compress & upload the media
5. Create the RSS feed
Find your story
Promote your story
5-2/3-1/13
Your plan. Your story.Example: Homebot Robotics
• Research the topic
• Select a format
• Choose podcasting hardware
• Choose podcasting software
• Identify annual costs
5-2/3-2/13
Your plan. Your story.Welcome message
“Hi. Welcome to the HomeBot Robotics podcast. I’m your host Allen.
You know, a lot of people think building robots is for kids ...
Our HomeBot Robotics podcast promises to bring you the latest in hardware, technology, ...
We’ll bring you: - Ideas and how-to suggestions ... - Commentary on news and events ... - A peek into our plans for cool and ...
Join us. Send us your ideas! ... build the amateur robotics community.”
5-2/3-3/13
Record & edit the audioUse Audacity to record
• Quit all unused applications• Record uncompressed WAV (PC) or AIFF (Mac) format, not MP3• Record thirty seconds of silence• Watch the recording levels• If you make a mistake, pause• Make a test recording. Catch mistakes now, not during editing
5-2/3-4/13
1. Why podcast?
2. Webcast vs. podcast
3. Podcast technology
4. As a consumer (find, subscribe, listen/view)
5. As a producer (record, edit, publish)
‣ Explain how
‣ Show an example
‣ Do it
What you will learn today
Create your first podcastDemo
• Record the message
• Edit the audio
• Compress & tag
• Create the feed
• Publish & list in a directory
5-3/3-1/1
1. Why podcast?
2. Webcast vs. podcast
3. Podcast technology
4. As a consumer (find, subscribe, listen/view)
5. As a producer (record, edit, publish)
‣ Explained how
‣ Showed an example
‣ Did it
What you learned today
Closing thoughts
• Go to the end and work backwards
• Does it need to be live?
• Quality vs. cost
• Be committed
• Be yourself. Have fun!
Please contact us
• Doug Foster
• Questions: [email protected]
• Questions: [email protected]
• Today’s slides: http://performance-podcasts.com
• Manual: http://e-nc.org/encManuals.asp