Colin Habberton.GivenGain Foundation.
GivenGain.Introduction to Online Fundraising
In 2008
3 million donors made a total
of 6.5 million donations
online
Donations for the campaign
totalled more than $770
million
Of those 6.5 million
donations, 6 million were
$100 or less
The average online donation
was $80
The average donor gave
more than once
The Hope
Source: http://voices.washingtonpost.com/44/2008/11/obama-raised-half-a-billion-
on.html
In 2012
4.4 million donors
Raised a total of $1.1 billion
The average donation $50 -
micro-donations
Of that $690 million were
donated online
raised $250 million from
4,276,463 online donations in
6 months
https://contribute.barackobama.c
om
The Hope
Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-
fundraising-platform/
Estimates in:
2001 = $550 Million
2003 = $1.9 Billion
2005= $4.53 Billion
2006= $6.87 Billion
2007 = $10.44 Billion
2008 = $14.64 Billion
2009 = $15.48 Billion
2010 = $17.65 Billion
2011 = $20.29 Billion
Fundraising in the Digital Age
US represents more than ½ the global online philanthropic
market
Globally more than $40 billion in online donations
Consistent, progressive growth
New world - No boundaries, no limits
Source: http://www.thinkadvisor.com/2013/06/24/online-donations-surged-in-2012
Fundraising in the Digital Age
Average online one-time donation in 2012 was $60
• Average online monthly donation in 2012 was $19
• One-time gifts accounted for 89% of online giving, while monthly gifts
accounted for 11%
• 33% of non-profit online revenue was sourced to email
July 2010 – July
2013
Source:
https://www.blackbaud.com/nonprofit-resources/blackbaud-index
Fundraising in the Digital Age
State of The Not-for-profit Industry,
June 2012
A total of 1,516 organisations from nine countries responded to this survey in June 2012. Source:
https://www.blackbaud.com/SONI/
Fundraising in the Digital Age
Top factors reported as leading to success in growing
online donations:
Organisational focus on improving its website, or
increased accessibility to its website.
Efforts to increase public awareness of online donation
options through improved strategic communications,
including emails and newsletters.
A cultural change towards acceptance of online
transactions in general, including online donations.
Adopting new software and technologies to make
online donation options more available and easier to use.
State of The Not-for-profit Industry,
June 2012
A total of 1,516 organisations from nine countries responded to this survey in June 2012. Source:
https://www.blackbaud.com/SONI/
Social Media
Social Media 2013 Source: http://bitlyscience.github.io/geo_social/
Social Media 2013 Source: http://bitlyscience.github.io/geo_social/
Social Media 2013 Source: http://bitlyscience.github.io/geo_social/
Social Media 2013 Source: http://bitlyscience.github.io/geo_social/
‘Learning Age’?
Social Networks
Over 1 billion users
700 billion minutes
300,000 Volunteers
70 Languages
1 Functional Language
Sharing x 200+
‘Followers’
‘Friends’
The Learning Age
Image (delete text).
The Web: The World We live in
GivenGain Foundation
Established in 2001
Currently serving over 1400 nonprofits in over 40
Countries
Processed over USD 75 million to over 3500
projects
Community of over 82 000 donors
Training & support
Donation processing
In-House Development
Local focus with zero barriers & global reach
Offices in Switzerland, South Africa & UKGivenGain
The GivenGain Platform
Causes
Features
Integrated
Communication
Tools via
email and sms
Online publishing
integrated into Social
Media
Multi Currency
Payment
Processing
Stakeholder
Relationship
Management System
Keys to Success
Executive Buy-In
Process Integration
Social Media Skills
Planning &
Promotion
Creativity &
Purpose
Summary
Benefits
Stakeholder Engagement
Transparency of Purpose
Dynamic Communication
Real-time Interaction
‘Crowdraising’
Thank You.
@GivenGain
www.facebook.com/givengain
www.givengain.com