FOCUSIt is gone the time when the companies believed that only prime time publicity generated sales. A bra publicity was seen by men of all ages. A beer movie was watched by kids under 18 years old.
Each public, each companie,each product,,each service needs a
relation strategy. Today the small and medium size companies can, with a
segmented communication, compete with the big ones in the market,
without forgetting about the planet.
NOW
...today it has become a business strategy. It´s no longer a differential, it´s an existance requirement. It´s not enough to“appear to be” anymore, it has to be. And that “ be” has to generate profit, competitive advantage, economy. That´s why we exist,!
Sustainability it´s no longer an element of public relations. If in the 90’s talking about diversity in the companies, worrying about the environment was a constructing image element...
The world has developed and the companies left
THE PUBLIC RELATIONS for THE RELATIONS WITH
THEIR SPECIFIC PUBLIC.
CONQUERING MARKETS
With innovative products and services
Introducing products to the public not reached before
OPTIMIZING RESOURCES
Establishing partnerships
Narrowing relationship with clients e prospects
Using espontaneous media
Reviewing production cicles
Reducing costs
WITH GOOD REPUTATION
There are millions of trades and companies. Notoriety is a trade´s first step, recognition, empathy and preferece are the following steps.
A good communication depends on coherence between identity and image, consistency on the message, supporting actions and relationship maintenance.
WHATSUSTAINABILITY HAS TO DO WITH THIS?Forget the past! Don´t think of environmentalists!Think of markets opportunities, economy, optimization of resources!
The future is on services, on people´s quality of life!
Think of Natura, Microsoft, Nestlé. What is their reputation? What is the degree of notoriety and preference among the clients?There isn´t ilimited growth with limited goods!
YOURNEEDS
To promote your brand to the publics that really mattersTo be, to have a relevant product for the market
Publicize your products and services optimizing resources
Guarantee your client´s fidelity
Sell MORE
Grow ,Grow Grow
OUR SOLUTIONS
IN
Strategic Planning
Elaboration of Business Plan and Green MarketingOrganization of the Marketing ProcessesConsulting on Developing Products and ServicesCourses and Lectures
MARKETING
OUR SOLUTIONS
IN
Organization of Partnerships with Related Brands Digital Communication, Social Medias, WEB ContentPublications and Editions
Relationship with the medias
Crisis Management
COMMUNICATION
Elaboration of Communication Plans
Courses and Lectures
OUR SOLUTIONS
IN
Consulting in Green Marketing (Implementation of Sustainable Pratices in your Business)Creation, Elaboration and Implementation of Projects and Environmental CompensationGood Advertising: Marketing Pans, Communication Especialized in Causes and Environment
Courses and Lectures
SUSTAINABILITY
How So?
We will help to add value through sustainable marketing strategies;
Discovering value through market analysis;
Green branding;
Certification labels;
Demarketing;
Producing value through inovation;
Sustainable supply chains;
Sustainable prices.
Briefing(client´s
perpective)Market analysis Final briefing
Estrategic PlanCreative materials
Plan of action and costs
ImplementationFirst resultsEstrategic review(if necessary...)
Follow up
Results Evaluation
HOW TO IMPLEMENT
Clients
Marketing
MARKETING & COMMUNICATION FOR
GASTRONOMY
Branding, communication plans, custom publications.
Creation and implementation of campaings and promotional materials, calendars and sales actions.